The time-consuming monthly report can now be automatically generated as a ready-to-use excel file that displays graphs. Internal or client reports have never be so easy to create. http://products.comnico.jp/cms/

1. Sample Facebook Page
2014/3/31
Facebook Page Analytics Report
2014/3
© 2013 comnico.inc. All Rights Reserved.

2. Description
2．Description of each sheet (Index)
Sheet Name Description Data
1 Performance
Performance stats how effective is your Facebook Page
management.
Number of fans of each month (total, monthly), Acquiring
new number of fans, Number of posts, Likes, Comments,
Shares, Reactions, Reaction rate.
2 Reach & Action
Summarize spreadsheet monthly data of the six months ago.
Check the post reach, action rate, rate of fans reach and non-
fans reach.
Number of fans of each month, Post reach, Post reach(Ad),
Rate of fans reach, Rate of non-fans reach, People engaged
and Action rate.
3 Fans
This sheet show daily fans fluctuation of your Facebook Page in
the present month.
Likes(New), Likes(Ad), Likes(Cancel) , Total likes.
4 Entire reach
A summary of the number of posts, reaches, "people talking about
it" and reviews for this month. You can check daily reach numbers
(how many users you are reaching) here.
Daily number of posts, Entire reach (Total,Ad), People
engaged and Action rate for this month.
5 Reaction to each post
A summary of responses for every post made this month. You can
check the traffic (organic, ad, review) for the reaches for each
post as well as how much response they recieved.
Number of likes, Comments, Shares, Post clicks, Shoten
URL clicks, Post reach (Total, Organic, Ad, Review), People
engaged and Action rate for each post this month.
6 Page view ranking
A raking of sub pages viewed (unique) within your Facebook
account for this month and last month taken from Insight data.
Compare numbers with the previous month.
Unique page views for this month and last month.
7 Link referral ranking
A raking of referral links for this month and last month taken from
Insight data. Compare numbers with the previous month.
Number of referrals by links for this month and last month.
8 Demographic data
Population statistics for fan, reach, and "people talking about it"
for this month and last month taken from Insight data.
Population statistics for fan, Entire reach, and People
engaged for this month and last month
9 Glossary A glossary of terms used in Insight and reports.
1．Matters to be attended about this report's data
・This report is created by our service that retrieves data from Facebook API.
・The data of each day's timezone is PST or PDT.
・Api data can be different from data that Facebook Insight data on the web.
© 2013 comnico.inc. All Rights Reserved.

3. 1.Performance
10/2013 11/2013 12/2013 1/2014 2/2014 3/2014
8,987 9,093 9,187 9,556 9,639 9,743
MOM 101.2% 101.0% 104.0% 100.9% 101.1%
86 72 88 417 132 143
MOM 83.7% 122.2% 473.9% 31.7% 108.3%
8 18 12 11 4 7
MOM 225.0% 66.7% 91.7% 36.4% 175.0%
Average Per Post 67.5 79.8 70.7 78.8 64.3 72.1
MOM 118.3% 88.6% 111.5% 81.5% 112.3%
Total 540 1,437 778 946 257 505
MOM 266.1% 54.1% 121.6% 27.2% 196.5%
Average Per Post 0.1 0.7 1.5 1.7 3.0 1.1
MOM 577.8% 201.4% 114.6% 180.0% 38.1%
Total 1 13 16 20 12 8
MOM 1300.0% 123.1% 125.0% 60.0% 66.7%
Average Per Post 1.1 1.3 0.2 0.5 1.3 7.9
MOM 113.6% 14.2% 275.0% 250.0% 628.6%
Total 9 23 2 6 5 55
MOM 255.6% 8.7% 300.0% 83.3% 1100.0%
550 1,473 796 972 274 568
MOM 267.8% 54.0% 122.1% 28.2% 207.3%
0.76% 0.90% 0.72% 0.92% 0.71% 0.83%
MOM 117.6% 80.2% 128.1% 76.9% 117.2%
[Notes]
* The data of each item have been rounded to the decimal point.
* Previous month that calculated from the real number may be different from the value obtained by calculating the number of displayed items.
* Acquiring new number of fans will be displayed from 2 months when the day you registered comnico Marketing Suite.
[Glossary]
* Reactions: (Likes+Comments+Shares)/Admin Posts
* Reaction Rate ： (Likes+Comments+Shares)/(Admin posts * Fans)
Fans
Acquiring New Number of Fans*
Posts
Reaction Rate
Reactions
Likes
Comments
Shares
8,500
9,000
9,500
10,000
Fans
0
500
1,000
1,500
2,000
Reactions
0.00%
0.50%
1.00%
Reaction Rate
© 2013 comnico.inc. All Rights Reserved. 1

4. ファンへのリーチ率 ファン以外へのリーチ率
2.Reach & Action Rate
10/2013 11/2013 12/2013 1/2014 2/2014 3/2014
Fans 8,987 9,093 9,187 9,556 9,639 9,743
MOM 101.2% 101.0% 104.0% 100.9% 101.1%
Post Reach 14,448 39,594 17,114 30,743 7,747 20,062
MOM 274.0% 43.2% 179.6% 25.2% 259.0%
Post Reach(Ad) 23,123 30,112 37,171 40,095 43,449 28,953
MOM 130.2% 123.4% 107.9% 108.4% 66.6%
Rate for Fans Reach
Average number of
reaches/fans per post
17.75% 20.07% 14.12% 22.57% 14.78% 19.32%
MOM 113.1% 70.3% 159.9% 65.5% 130.7%
Rate for Non-fans Reach
Average number of
reaches/non fans per post
2.34% 4.12% 2.82% 4.23% 5.31% 10.09%
MOM 175.9% 68.4% 150.4% 125.5% 189.9%
People Engaged 1,462 4,523 2,616 4,454 1,031 3,128
MOM 309.4% 57.8% 170.3% 23.1% 303.4%
Action Rate
People engaged/Post reach
10.12% 11.42% 15.29% 14.49% 13.31% 15.59%
MOM 112.9% 133.8% 94.8% 91.9% 117.2%
[Notes]
* The data of each item have been rounded to the decimal point.
* Previous month that calculated from the real number may be different from the value obtained by calculating the number of displayed items.
[Glossary]
* Post reach: The total number of unique people who were shown your Page posts.
(Have the sum of the number of posts reach, not have the number of monthly unique users)
* People engaged: The total number of unique people who liked, shared, commented or clicked on your Page posts.
(Have the sum of the person who performed the action of the everyday, not have the number of monthly unique users)
0
10000
20000
30000
40000
50000
10/2013 11/2013 12/2013 1/2014 2/2014 3/2014
Fans and Post reach
Fans Post reach Post reach(Ad)
0
5
10
15
20
25
10/2013 11/2013 12/2013 1/2014 2/2014 3/2014
Post reach of fan and non fan
Reach rate for fans Reach rate for nonfans
© 2013 comnico.inc. All Rights Reserved. 3

5. 3.Fans
New Ad Cancel Total
2014/03/01 Sat 10 9 1 9,638
2014/03/02 Sun 5 2 3 9,640
2014/03/03 Mon 4 4 0 9,642
2014/03/04 Tue 6 4 2 9,639
2014/03/05 Wed 3 2 1 9,641
2014/03/06 Thu 10 7 3 9,641
2014/03/07 Fri 9 7 2 9,646
2014/03/08 Sat 6 5 1 9,650
2014/03/09 Sun 3 0 3 9,650
2014/03/10 Mon 3 1 2 9,653
2014/03/11 Tue 1 1 0 9,659
2014/03/12 Wed 2 2 0 9,669
2014/03/13 Thu 8 7 1 9,673
2014/03/14 Fri 2 1 1 9,674
2014/03/15 Sat 11 8 3 9,676
2014/03/16 Sun 5 5 0 9,680
2014/03/17 Mon 2 0 2 9,681
2014/03/18 Tue 1 0 1 9,684
2014/03/19 Wed 9 4 5 9,684
2014/03/20 Thu 6 4 2 9,689
2014/03/21 Fri 1 0 1 9,697
2014/03/22 Sat 7 7 0 9,701
2014/03/23 Sun 8 7 1 9,706
2014/03/24 Mon 0 0 0 9,708
2014/03/25 Tue 1 0 1 9,743
2014/03/26 Wed 20 0 20 9,722
2014/03/27 Thu 0 0 0 9,731
2014/03/28 Fri 0 0 0 9,722
2014/03/29 Sat 2 0 2 9,740
2014/03/30 Sun 0 0 0 9,741
2014/03/31 Mon 0 0 0 9,743
Total 145 87 58
Fans
0
5
10
15
20
25
2014/03/01
2014/03/02
2014/03/03
2014/03/04
2014/03/05
2014/03/06
2014/03/07
2014/03/08
2014/03/09
2014/03/10
2014/03/11
2014/03/12
2014/03/13
2014/03/14
2014/03/15
2014/03/16
2014/03/17
2014/03/18
2014/03/19
2014/03/20
2014/03/21
2014/03/22
2014/03/23
2014/03/24
2014/03/25
2014/03/26
2014/03/27
2014/03/28
2014/03/29
2014/03/30
2014/03/31
Increase and decrease of fan numbers.
New Cancel
9,620
9,640
9,660
9,680
9,700
9,720
9,740
9,760
2014/03/01
2014/03/02
2014/03/03
2014/03/04
2014/03/05
2014/03/06
2014/03/07
2014/03/08
2014/03/09
2014/03/10
2014/03/11
2014/03/12
2014/03/13
2014/03/14
2014/03/15
2014/03/16
2014/03/17
2014/03/18
2014/03/19
2014/03/20
2014/03/21
2014/03/22
2014/03/23
2014/03/24
2014/03/25
2014/03/26
2014/03/27
2014/03/28
2014/03/29
2014/03/30
2014/03/31
Total changes of fan numbers.
© 2013 comnico.inc. All Rights Reserved.

6. 4.Entire reach
Total Ad
2014/03/01 Sat 0 136 1,280 2 0.14%
2014/03/02 Sun 0 85 6,533 8 0.12%
2014/03/03 Mon 1 189 4,482 13 0.28%
2014/03/04 Tue 0 391 7,602 22 0.28%
2014/03/05 Wed 0 156 8,826 10 0.11%
2014/03/06 Thu 0 53 316 6 1.63%
2014/03/07 Fri 0 85 4,524 8 0.17%
2014/03/08 Sat 0 57 8,920 5 0.06%
2014/03/09 Sun 1 3,149 5,568 640 7.34%
2014/03/10 Mon 1 4,901 1,594 780 12.01%
2014/03/11 Tue 0 1,482 9,709 93 0.83%
2014/03/12 Wed 0 554 1,445 40 2.00%
2014/03/13 Thu 0 254 8,803 16 0.18%
2014/03/14 Fri 1 1,086 375 109 7.46%
2014/03/15 Sat 0 312 5,113 14 0.26%
2014/03/16 Sun 1 747 3,688 93 2.10%
2014/03/17 Mon 1 2,707 3,451 415 6.74%
2014/03/18 Tue 0 1,805 8,934 165 1.54%
2014/03/19 Wed 0 386 5,547 22 0.37%
2014/03/20 Thu 0 221 6,548 12 0.18%
2014/03/21 Fri 0 139 8,762 10 0.11%
2014/03/22 Sat 0 76 7,645 5 0.06%
2014/03/23 Sun 0 55 7,727 7 0.09%
2014/03/24 Mon 0 58 4,282 3 0.07%
2014/03/25 Tue 1 3,954 2,791 591 8.76%
2014/03/26 Wed 0 141 952 21 1.92%
2014/03/27 Thu 0 62 693 82 10.86%
2014/03/28 Fri 0 25 278 0 0.00%
2014/03/29 Sat 0 62 191 41 16.21%
2014/03/30 Sun 0 113 652 43 5.62%
2014/03/31 Mon 0 132 96 23 10.09%
Total 7 23,573 137,327 3,299
[Notes]
* Entire reach: The number of unique people who were shown any activity from your Page. * People Engaged: The total number of unique people who liked, shared, commented or
* Entire reach(Ad): The number of unique people who were shown any activity from your Page through an ad or promoted post. clicked on your Page posts.
* Action rate: People engaged / Entire reach
Action RatePosts
Reach People
Engaged
0
2,000
4,000
6,000
8,000
10,000
12,000
2014/03/01
2014/03/02
2014/03/03
2014/03/04
2014/03/05
2014/03/06
2014/03/07
2014/03/08
2014/03/09
2014/03/10
2014/03/11
2014/03/12
2014/03/13
2014/03/14
2014/03/15
2014/03/16
2014/03/17
2014/03/18
2014/03/19
2014/03/20
2014/03/21
2014/03/22
2014/03/23
2014/03/24
2014/03/25
2014/03/26
2014/03/27
2014/03/28
2014/03/29
2014/03/30
2014/03/31
Changes of entire reach
Total Ad
0
100
200
300
400
500
600
700
800
900
2014/03/01
2014/03/02
2014/03/03
2014/03/04
2014/03/05
2014/03/06
2014/03/07
2014/03/08
2014/03/09
2014/03/10
2014/03/11
2014/03/12
2014/03/13
2014/03/14
2014/03/15
2014/03/16
2014/03/17
2014/03/18
2014/03/19
2014/03/20
2014/03/21
2014/03/22
2014/03/23
2014/03/24
2014/03/25
2014/03/26
2014/03/27
2014/03/28
2014/03/29
2014/03/30
2014/03/31
Changes of people engaged
People Engaged
© 2013 comnico.inc. All Rights Reserved.

7. 5.Reaction to each post
2014/03/04 21 0 0 1 16 0 0 0 16 0 1,498 569 3 926 494 33 2.20%
2014/03/10 152 5 0 0 1,419 0 0 1,002 501 0 9,465 3,740 3,344 2,381 3,728 1,465 15.48%
2014/03/11 33 0 0 0 40 0 0 20 20 0 3,548 1,002 21 2,525 964 64 1.80%
2014/03/14 46 0 0 0 88 0 0 48 60 0 4,999 1,153 45 3,801 1,134 110 2.20%
2014/03/17 16 3 0 0 458 0 0 320 169 0 4,208 2,746 179 1,283 2,729 467 11.10%
2014/03/18 54 0 0 0 153 0 0 101 58 0 4,606 1,678 221 2,707 1,665 190 4.13%
2014/03/26 183 0 55 0 656 0 0 419 298 0 8,834 2,364 2,890 3,580 2,464 799 9.04%
Average 72 1 8 0 404 0 0 273 160 0 5,308 1,893 958 2,458 1,883 447 6.56%
Total 505 8 55 1 2,830 0 0 1,910 1,122 0 37,158 13,252 6,703 17,203 13,178 3,128 45.95%
ViralPhoto Video Link Other
Negative
Feedbac
k
Click
Total ShortenUR Organic
Like
Weather forecasts and co
Announces Plans to Addr
Comment Share Action Rate
The latest news and head
Selected information on c
Business News, Economy
Transfers and fixtures fro
English-language publica
Total Ad Fan
Reach People
Engaged
Title Posted Date
© 2013 comnico.inc. All Rights Reserved.

8. 6.Page view ranking
Last MonthThis Month MoM
1 508 608 119.7%
2 244 246 100.8%
3 67 88 131.3%
4 7
5 7 6 85.7%
6 9 6 66.7%
7 5
8 4 4 100.0%
9 3 4 133.3%
10 2 3 150.0%
11
12
13
14
15
insights
info
messages_inbox
photos_stream
likes
profile_info
Page
app_2276428706558
59
timeline
profile
allactivity
0
100
200
300
400
500
600
700
Compare the number of unique page views
Last Month
This Month
© 2013 comnico.inc. All Rights Reserved.

9. 7.Link referral ranking
Last MonthThis Month MoM
1 496 592 119.4%
2 22 52 236.4%
3 6 2 33.3%
4 1 2 200.0%
5 1
6 1
7 1
8 1
9
10
11
12
13
14
15
facebook-campaign.jp
mypage.ameba.jp
allabout.co.jp
mail.nifty.com
Page
be.comnico.jp
chance.com
google.co.jp
ameblo.jp
0
100
200
300
400
500
600
700
Compare link access numbers
Last Month
This Month
© 2013 comnico.inc. All Rights Reserved.

10. 8.Demographic data
Age Last This MoM Last This MoM
13～17 0.45% - - 0.64% - -
18～24 2.13% - - 2.85% - -
25～34 14.16% - - 12.39% - -
35～44 32.63% - - 10.99% - -
45～54 12.53% - - 3.59% - -
55～64 3.82% - - 1.08% - -
65以上 2.30% - - 0.45% - -
合計 68.01% 0.00% 0.00% 31.99% 0.00% 0.00%
* at the end of the month
Age Last This MoM Last This MoM
13～17 0.10% 0.10% 0.00% 0.13% 0.11% -0.02%
18～24 1.10% 1.23% 0.13% 1.53% 1.53% -0.01%
25～34 20.50% 17.54% -2.95% 16.10% 14.99% -1.12%
35～44 34.87% 36.74% 1.87% 12.77% 13.42% 0.64%
45～54 7.58% 8.67% 1.09% 2.31% 2.59% 0.28%
55～64 1.58% 1.77% 0.18% 0.40% 0.50% 0.10%
65以上 0.92% 0.72% -0.20% 0.11% 0.11% -0.01%
合計 66.64% 66.76% 0.12% 33.36% 33.24% -0.12%
* Average value of the day
Age Last This MoM Last This MoM
13～17 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
18～24 0.38% 0.00% -0.38% 0.77% 1.40% 0.64%
25～34 14.94% 14.02% -0.92% 15.33% 12.15% -3.18%
35～44 35.25% 41.59% 6.34% 14.94% 14.95% 0.01%
45～54 11.11% 10.28% -0.83% 3.83% 4.67% 0.84%
55～64 1.92% 0.47% -1.45% 0.38% 0.47% 0.08%
65以上 0.77% 0.00% -0.77% 0.38% 0.00% -0.38%
合計 64.37% 66.36% 1.99% 35.63% 33.64% -1.99%
* Average value of the day
[Note] As "unisex" is not included in the value for gender, the total will not reach 100%. This data includes the second lowest number and at times will display data below the third at "0.00%".
■ Male this ■ Female this ■ Male last ■ Female last
■ Male this ■ Female this ■ Male last ■ Female last
■ Male this ■ Female this ■ Male last ■ Female last
Fan
214
People Engaged
14,267
0
Entire Reach
Male Female
Male Female
Male Female
Previous Month
261
9,628
Previous Month
Previous Month
12,378
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
13～17 18～24 25～34 35～44 45～54 55～64 65以上
0.00%
10.00%
20.00%
30.00%
40.00%
13～17 18～24 25～34 35～44 45～54 55～64 65以上
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
13～17 18～24 25～34 35～44 45～54 55～64 65以上
© 2013 comnico.inc. All Rights Reserved.

11. 9.Glossary
Terms Explanation
Fans The number of unique people who like your page.
Post reach The total number of unique people who were shown your Page posts.
Post reach(Ad) The total number of unique people who were shown your posts as a result of ads.
Entire reach The number of unique people who were shown any activity from your Page.
Entire reach(Ads) The number of unique people who were shown any activity from your Page through an ad or promoted post.
People engaged The total number of unique people who liked, shared, commented or clicked on your Page posts.
Action rate People engaged/Post reach or Entire reach.
Reaction (Likes+Commenst+Shares)/Admin posts.
Reaction rate (Likes+Commenst+Shares)/Fans at the time of the post.
© 2013 comnico.inc. All Rights Reserved.