The Worcestershire Cricket Media Report summarizes their media performance over the past six months. Their newsletters had over 970 subscribers with open rates between 35-45% and click rates of 5-10%. Their website published 65 articles in the past six months, receiving over 75% of articles with over 600 hits each. Their social media reach on Facebook and Twitter grew substantially, with over 225k people reached on Twitter. Their targets for the coming months are to increase newsletter engagement and website traffic, launch a new website, and grow their social media followers.

1. Worcestershire Cricket Media Report
Newsletters
Website
Social Media

2. Newsletters
Every fortnight delivery. On occasion even weekly distribution
Over 970 subscribers
Special Editions for Women’s Rapids, Natwest OSCAs, EWCT Small Grants and
Coach Education
35%-45% open rate 5%-10% click rate
More clicks during Wicketz role, Junior Club Comps details and EWCT Small Grants

3. 36.6
31.4
36
38.2
36.4 36.8
34.3 35.1
37.6 37.6
35.1
37.8 37.7 37
44
35.1 35.1 35.1
News Road Open Rates (Past six months)

4. 4.3
1.7
3.9
6.3
10
3.2
6.8
5.1
10.8
12.4
8.4
5.3
7.7 8
9.3
7.9
4.4
5.1
News Road Click Rates (Past six months)

5. Website
65 articles published in the past six months compared to only 27 in the first six months of 2016
Over 75% articles achieving over 600 hits on the website alone
Cream of the lot being Thea Brookes interview, Player Pathway Announcement, 12 Chance 2 Shine
centres being chosen, initiation of the Wicketz programme and Worcestershire Girls to have a new U12
squad
Important updates, special features on the main events of the calendar
Low traffic earlier, now picking up and striving to improve even further in 2017

6. 9
12
15
9
13
7
34.21
63.45
58.38
35.29
52.1
20.99
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Website Article and Hits Performance
Article Count Hits
That’s 26,442 hits in six months compared to 10,125 in the first half of 2016.

7. Social Media
Reach Numbers
October – 14334
November – 16757
December – 16801
Total - 47892
39 LIKES in past three months
251 LIKES in the past seven months

9. 308 Facebook LIKES and 428 Twitter
Followers in the past eight months
Additional Information
Social Media Presence
Over 225k people reached through Twitter in the past six month period

10. Tweets Tweet
Impressions
Profile Visits Mentions Followers Count
October 64 45.7K 2361 19 22
November 62 46.3K 2197 25 32
December 42 32.5K 1577 13 34
Twitter Performance Past three months

11. Targets
Newsletter open rates to be constantly over 40% and click rates to be over
10%
New Website domain in Pitchero and uploading all content
Reach 40,000 website article hits in first six months of 2017
Have the first article to reach 1000 hits
Reach 1000 facebook LIKEs and Reach 1750 Twitter followers by end of April
Stay beyond 60000 for each month in terms of Tweet Impressions