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Introducing the
5GConsumerIndex.com
© 2018 HarrisX. All rights reserved. 2
1
2
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Methodology and Key Findings
Technology Attitudes
5G Awareness and Perceptions
Table of
Contents
© 2018 HarrisX. All rights reserved.
3
Objectives and Methodology
❯ Study Objectives:
❯ To understand consumer attitudes and perceptions of 5G today, including knowledge,
expectations, perceived pros/cons, anticipated/desired use cases, and prioritization of use cases
❯ Methodology:
❯ HarrisX conducted a quantitative study among n=5,000 Connected Consumers, those with
access to internet-enabled devices. The sample was a recontact of the Mobile Insights Survey
and is representative among adults nationally and within 22 markets. The study was conducted
between December 7-12, 2018. Sample sizes throughout the presentation reflect weighted
counts. Due to rounding, percentages may not add up to 100%
❯ This is the benchmark wave of a tracking program and will be repeated Quarterly throughout
2019
❯ The research was commissioned by T-Mobile (tmobile.com) and run independently by HarrisX,
a leading telecom, media, and technology company (harrisx.com)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
4
Key Findings
1. An overwhelming majority of Americans universally agree that it’s critical for the US to invest in technological innovation.
❯ Tech innovation is believed to have widespread benefits beyond the technology industry, as a job creator and in helping address issues related to emergency
services, manufacturing, transportation, and education.
2. Americans are excited about the new innovations 5G will enable, such as smart energy grids and real-time translation, in
addition to the prospect of replacing their home TV or internet services with 5G. The more respondents know about 5G,
the more they appreciate the benefits of the technology.
❯ More than half of Americans are aware of 5G and it’s viewed as a significant improvement over 4G/LTE.
3. Expectations for 5G are high.
❯ Among aware consumers, 64 percent expect 5G to be “widely available” before 2020. Respondents view improvements like better reliability, faster speed, and wider
coverage to be the most appealing aspects of 5G.
4. There is widespread appreciation for the benefits that 5G will have on individual lives, businesses, and the economy overall.
❯ Over half of Americans believe 5G will create new jobs. But there is still education that needs to be done on 5G – four in ten consumers say either that 5G won’t
enable new technologies or they don’t know, and 38% aren’t sure how 5G will affect jobs.
5. Close to one in three Americans view the U.S. as the global leader in 5G, with 28% undecided, and the rest divided among
an array of other countries.
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved. 5
Technology Attitudes
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
6
Respondents overwhelmingly believe it’s important to invest
in technological innovation
1%
5%
39%
55%
Importance of Investing in Tech Innovation
Not at all important Not that important Somewhat important Very important
Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009)
94%
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
7
The importance of investing in tech innovation crosses
political lines
94% 94%
92%
Republicans Democrats Independents
Importance of Investing in Tech Innovation
Showing Top 2 Box
Q4: How important do you believe it is for the United States to invest in technological innovation?
Q999B: Which best describes your political party affiliation? Total (N=1,251); Republicans (N=417); Democrats (N=446); Independents (N=312); Other (N=76)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
8
Older Americans are even more likely to say it’s very
important to invest in technological innovation
55%
63%
47% 48%
52% 53% 55%
59%
All Men Women 18-24 25-34 35-44 45-54 55+
Importance of Investing in Tech Innovation
Showing Top Box
Gender Age
Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009)
Men (N=2,434); Women (N=2,575); 18-25 (N=608); 25-34 (N=829); 35-44 (N=852); 45-54 (N=844); 55+ (N=1,875)
• Men are also more likely to say this
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
9
2 in 3 believe that technological innovation creates job
opportunities
16%
19%
65%
All Respondents
Impact of Tech Innovation – Job Creation
Technological innovation creates job opportunities
Technological innovation reduces job opportunities
Don't know
Q3: Which of the following is closest to your view? Technological innovation… (N=5,009)
• This belief crosses party lines – with democrats and republicans equally likely to agree
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
10
Majority of consumers believe that tech innovation creates
new jobs across geographies
15% 15% 17%
19% 18% 21%
67% 67% 62%
Urban Suburban Small Town/Rural
Impact of Tech Innovation – Job Creation
Don't know
Technological innovation reduces job opportunities
Technological innovation creates job opportunities
Q3: Which of the following is closest to your view? Technological innovation… Total (N=5,009), Urban (N=892), Suburban (N=2676), Small
Town/Rural (N=1,479)
• This belief crosses party lines – with democrats and republicans equally likely to agree
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
11
Americans at the high and low ends of the income spectrum
are equally likely to think Technological Innovation creates
job opportunities
67%
63%
66%
< 35k 35k - 75k 75k+
Impact of Tech Innovation – Job Creation
Showing “Technological Innovation Creates Job Opportunities”
Household Income
Q3: Which of the following is closest to your view? Technological innovation… (N=5,009)
<35k (N=1,163); 35k-75k (N=1,588); 75k+(N=1,882)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
12
Tech innovation is believed to help increase connectivity,
better education, and create new employment opportunities
36% 40% 37% 37% 40% 40% 37% 41%
57% 53% 54% 53% 47% 45% 43% 27%
93% 92% 91% 91%
87% 85%
80%
68%
Increasing wireless
connectivity
Creating new STEM
education opportunities
Creating new
employment
opportunities/jobs
Improving the quality of
education
Improving infrastructure Increasing access to
healthcare for all
Americans
Reducing the cost of
healthcare
Developing
comprehensive
immigration reform
Respondents agree that Tech Innovation can help address…
Ranked by Top 2 box
Somewhat agree Strongly agree
Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
13
Tech innovation is believed to help increase connectivity,
better education, and create new employment opportunities
94%
92% 92%
89%
88%
86%
80%
72%
93%
92%
91% 91%
87%
83%
79%
67%
93% 92%
91%
91%
86% 85%
82%
66%
Increasing wireless
connectivity
Creating new STEM
education opportunities
Creating new employment
opportunities/jobs
Improving the quality of
education
Improving infrastructure Increasing access to
healthcare for all
Americans
Reducing the cost of
healthcare
Developing comprehensive
immigration reform
Respondents agree that Tech Innovation can help address…
Showing top 2 box
Urban Suburban Small Town/Rural
Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? Total
(N=5,009), Urban (N=892), Suburban (N=2676), Small Town/Rural (N=1,479)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
14
37% 40% 40% 38% 39% 41% 49% 47% 47%
58% 52% 51% 53% 51% 45% 35% 34% 27%
94% 92% 91% 91% 90% 86% 84% 81%
74%
Emergency services Manufacturing Transportation Education Healthcare Entertainment
/ Gaming
Retail Travel
/ Tourism
Real estate
Industries benefited by Technological Innovation
Ranked by top 2 box
Somewhat agree Strongly agree
Innovation has wide industry benefits beyond the technology
industry – especially emergency services and manufacturing
Q5: How strongly do you agree or disagree that technological innovation can address issues in the following industries? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved. 15
5G Awareness and
Perceptions
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
16
More than half of all Americans are aware of 5G technology
83% 78%
57% 52%
29% 26%
19%
6%
Virtual reality Artificial intelligence 5G Cloud computing Internet of Things Machine learning Blockchain None of the above
Awareness of Technologies
Ranked by all
Q6: Which of the following technologies have you heard of before today? (N=5,009)
• Awareness of Virtual Reality and Artificial Intelligence are even higher
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
17
Awareness is highest in Las Vegas, Los Angeles, Miami, and
Orlando – all cities with planned tests
74%
Las Vegas
66%
Los Angeles
48%
Boston
57%
Chicago
57%
Dallas
56%
Houston
55%
Detroit
*Showing simplified MSA/CSA names
55%
New York 58%
Philadelphia
57%
DC
62%
Miami
62%
Orlando
53%
Tampa
57%
San Francisco
53%
Seattle
58%
Phoenix
57%
Atlanta
59%
Charlotte
50%
Pittsburgh
42%
Minneapolis
54%
Cleveland
61%
St Louis
Q6: Which of the following technologies
have you heard of before today? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
18
Men are more likely to say they’re aware of 5G, whereas
awareness is fairly consistent across age + carrier
57%
64%
50%
54%
59% 61% 60%
54%
57% 57% 56%
59%
All Men Women 18-24 25-34 35-44 45-54 55+ AT&T Verizon T-Mobile Sprint
Awareness of 5G
Gender Age Primary Carrier
Q6: Which of the following technologies have you heard of before today? Showing 5G Aware (N=2,857)
Men(1,567); Women(1,290); 18-24(330); 25-34(492); 35-44(518); 45-54(503); 55+(1,012); AT&T(691); Verizon(946); T-Mobile(341); Sprint(278)
• Younger and older Americans are equally aware of 5G (54% of those 18-24 and 55%)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
19
More than half of 5G-aware Americans are familiar with the
technology, believing it will lead to faster speeds
8%
35%
43%
14%
5G
Familiarity with 5G
Among those aware of 5G
Not at all familiar Not that familiar
Somewhat familiar Very famliar
Q8: Based on what you know, what do you think 5G technology will enable? (Open end) (N=2,857)
Expectations for what 5G will enable
Open end, among those aware of 5G
“It will enable larger amounts of data to be disseminated
over a wider area faster and for less money.”
“I think it will significantly impact for the better all aspects of
communication and accessibility across the global spectrum.”
57%
43%
Q7: How familiar would you say you are with 5G? (N=2,857)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
20
1% 1% 1% 1%
2% 1% 1% 0%
14%
8% 5% 3%
40%
40% 34%
20%
43%
50%
59%
75%
All respondents Aware of 5G Familiar with 5G Very familiar with 5G
Expectations of 5G as Better/Worse than 4G/LTE
Significantly worse Somewhat worse About the same Somewhat better Significantly better
8 in 10 believe 5G will be better than 4G/LTE – and the more
respondents know about 5G, the higher the expectations
Q10: Based on what you know, do you expect 5G will be…(N=5,009)
Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
21
Most respondents expect 5G will be easy for businesses and
consumers to adopt
9% 8%
2% 5%
20%
25%
45%
43%
24% 18%
Businesses Consumers
Easy or Difficult for Businesses/Consumers to Adopt this Technology
Don't know Very difficult Somewhat difficult Somewhat easy Very easy
Q20_B: As 5G is rolled out nationally, do you expect it will be easy or difficult for businesses to adopt this technology? (N=5,009)
Q20_C: As 5G is rolled out nationally, do you expect it will be easy or difficult for consumers to adopt this technology? (N=5,009)
• Among those who expect it to be difficult for consumers to adopt, this idea is driven by concerns
about the cost of upgrading and difficulty in learning how to use a new technology
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
22
Those who expect 5G will be difficult to adopt blame
cost and challenges in learning new technologies
Reasons 5G will be difficult for consumers to adopt
Q21: You mentioned you expect the 5G rollout to be [INSERT PREVIOUS ANSWER] for consumers to adopt. Why do
you say that? [OPEN END] (Open end) (n=1,539)
“A lot of people have a hard time with new
technology.”
“Many people don't adapt to change well, and 5G
seems very different from 4G”
“Everyone will need to purchase new equipment that
is 5G compatible - that will take time and money”
“Additional expense as a result of mandatory
conversion”
© 2018 HarrisX. All rights reserved.
23
1 in 3 of those aware of 5G say it’s already available – with 2
in 3 who say it’ll be widely available before 2020
29%
35%
25%
5%
3% 3%
It is already available 2019 2020 2021 2022 2023 or later
Expected Year of 5G availability
Aware of 5G
Q9: Based on what you know, when do you expect that 5G will be widely available in the United States? (N=2,857)
Notably, those who feel they’re
“very familiar” are even more
likely to say 5G will be widely
available before 2020 (70%)
64%
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
24
The more familiar Americans are with 5G, the more excited
they are about these technologies
9% 8% 4% 2%
28% 25%
16%
5%
40%
40%
41%
25%
24% 27%
39%
68%
All Respondents Aware of 5G Familiar with 5G Very familiar with 5G
Excitement for 5G Technologies
Not at all excited Not that excited Somewhat excited Very excited
Q13: Based on what you now know, how excited are you for the availability of 5G technologies? (N=5,009)
Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
25
Respondents from Miami, Charlotte, and Houston are most
excited for 5G
61%
Las Vegas
67%
Los Angeles
68%
Boston
70%
Chicago
70%
Dallas
72%
Houston
63%
Detroit
*Showing simplified MSA/CSA names
70%
New York 65%
Philadelphia
67%
DC
81%
Miami
68%
Orlando
55%
Tampa
45%
San Francisco
46%
Seattle
49%
Phoenix
69%
Atlanta
73%
Charlotte
48%
Pittsburgh
53%
Minneapolis
65%
Cleveland
52%
St Louis
Q13: Based on what you now know, how excited are
you for the availability of 5G technologies? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
26
Half of Americans believe 5G will create new jobs, but a good
portion is still unsure of how it will impact jobs
38% 35%
25%
14%
11%
9%
9%
6%
51% 56%
66%
79%
All Respondents Aware of 5G Familiar with 5G Very familiar with 5G
Impact of 5G – Job Creation
Don't know 5G wil reduce job opportunities 5G will create job opportunities
Q12: Which of the following is closest to your view? 5G will… (N=5,009)
Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396)
• Those who are more familiar with 5G are more confident that 5G will create new job opportunities
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
27
More than half of Americans believe 5G will enable the
development of new technologies
20%
12% 5% 3%
25%
25%
24% 22%
55%
63%
71% 74%
Total Aware of 5G Familiar with 5G Very familiar with 5G
Impact of 5G – New Technologies
5G will enable the development of new technologies, in addition to improving existing technologies
5G will make existing technologies faster, but will not enable new technologies
Don't know
Q11: Which of the following is closest to your view?(N=5,009)
Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
28
5G is expected to have the most impact on businesses, cities,
and the US economy
35% 39% 39% 37% 34% 35%
49% 40% 37% 35%
31% 27%
83%
79%
76%
71%
65% 63%
Businesses Cities The US economy Government Rural areas Your life
Impact of 5G
Ranked by all
Somewhat A great deal
Q18: How much of an impact do you expect 5G will have on the following? (N=5,009)
• Nearly 2 in 3 also expect 5G to impact their lives
90% of those who are
‘very familiar’ with 5G
believe it will impact
their lives
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
29
Top 5G use cases include replacing home services, smart
energy grids, and real-time translation
36% 40% 37% 38% 39% 39% 34% 34% 35% 34% 26% 28%
39% 35% 38% 34% 29% 28% 31% 25% 24% 25%
24% 19%
75% 75% 75% 72%
68% 67% 65%
59% 59% 58%
51%
47%
Replacement to
cable or satellite
TV service
Smart energy
grids
Replacement
to home internet
service
Real-time
translation
Smart cities/
communities
Telehealth Supercharged IoT Next-generation
artificial
intelligence (AI)
Virtual or
augmented
reality
Remote
surgery
Connected
driverless
vehicles
Expanded
drone use
Excitement for 5G Use Cases
Ranked by top 2 box
Somewhat excited Very excited
Q15: How excited are you about each of the following 5G use cases? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
30
Americans find reliability, speed, and wider coverage most
appealing aspects of 5G
30% 29% 30% 33% 35% 31% 36%
63% 63% 61% 57% 54% 54% 46%
93% 92% 91% 90% 89%
85% 81%
More reliable mobile
connections
Faster upload and
download speeds
Wider network
coverage in the United
States
Less lag time/delays
on mobile devices
Higher quality voice
and video calls
Higher quality video
streaming
Greater number of
connected
devices/enables more
smart devices
Appeal of Potential 5G Features
Ranked by top 2 box
Somewhat appealing Very appealing
Q14: How appealing are each of the following 5G technology features? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
31
Respondents are excited about the application of augmented
reality to the medical and education fields
41%
36%
24% 24% 22% 21% 20%
Medical Education Training Gaming Facial recognition Travel/tourism Retail/shopping
Excitement about Augmented Reality Use Cases
Q16B. Which augmented reality (AR) applications are you most excited about? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
32
5G is assumed to benefit large corporations over small
businesses, those in cities vs. rural areas, and the wealthy
61%
42%
53%
40% 37%
51%
43% 39% 43%
29%
Large
corporations
Small
businesses
People in cities People in
suburban areas
People in rural
areas
Wealthy people Middle class
people
Working class
people
People with
college degrees
People without
college degrees
Expected Groups that 5G will benefit
Q19: Which of the following groups do you expect 5G will benefit? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
33
Apple and Google are top of mind leaders in 5G, followed by
the rest of the tech industry and the big carriers
Q23: What companies do you believe are the leaders in 5G technology today? Please type in as many as you can think of
below, using a separate box for each brand. (N=5,009)
Leaders in 5G technology today
(Open end)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
34
While Verizon and Apple are assumed to be the leaders in 5G
tech, 1 in 4 are unsure who is the current 5G leader
43% 43%
36% 36% 35% 34%
24%
20%
17% 17% 16% 15%
19%16% 15%
7% 8% 7% 7%
2% 3% 1% 1% 2% 1%
27%
Verizon Apple AT&T Google Samsung Microsoft Amazon T-Mobile LG Sprint Intel Sony Don't know
Leaders in 5G Technology Today
Ranked by “one of the leaders”
One of the leaders The leader
Q24: Which of the following companies do you believe are leaders in 5G technology today? (N=5,009)
Q25: What one company do you believe is the leader in 5G technology today? (N=5,009)
www.5GConsumerIndex.com
© 2018 HarrisX. All rights reserved.
35
1 in 3 believe the US is the leader in 5G today, while 4 in 10
point to another country
32%
17%
14%
4%
1% 1% 1% 1% 1% 1% 0% 0% 0% 0%
28%
United States China Japan South Korea Germany Israel India Singapore Switzerland Sweden Finland Denmark France Other Don't know
Leader in 5G Technology Today
Q22: What country do you believe is the leader in 5G technology today? (n=5009)
41%
Another Country
32%
United States
28%
Not sure
www.5GConsumerIndex.com

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HarrisX and T-Mobile 5 G Consumer Index Study

  • 2. © 2018 HarrisX. All rights reserved. 2 1 2 3 Methodology and Key Findings Technology Attitudes 5G Awareness and Perceptions Table of Contents
  • 3. © 2018 HarrisX. All rights reserved. 3 Objectives and Methodology ❯ Study Objectives: ❯ To understand consumer attitudes and perceptions of 5G today, including knowledge, expectations, perceived pros/cons, anticipated/desired use cases, and prioritization of use cases ❯ Methodology: ❯ HarrisX conducted a quantitative study among n=5,000 Connected Consumers, those with access to internet-enabled devices. The sample was a recontact of the Mobile Insights Survey and is representative among adults nationally and within 22 markets. The study was conducted between December 7-12, 2018. Sample sizes throughout the presentation reflect weighted counts. Due to rounding, percentages may not add up to 100% ❯ This is the benchmark wave of a tracking program and will be repeated Quarterly throughout 2019 ❯ The research was commissioned by T-Mobile (tmobile.com) and run independently by HarrisX, a leading telecom, media, and technology company (harrisx.com) www.5GConsumerIndex.com
  • 4. © 2018 HarrisX. All rights reserved. 4 Key Findings 1. An overwhelming majority of Americans universally agree that it’s critical for the US to invest in technological innovation. ❯ Tech innovation is believed to have widespread benefits beyond the technology industry, as a job creator and in helping address issues related to emergency services, manufacturing, transportation, and education. 2. Americans are excited about the new innovations 5G will enable, such as smart energy grids and real-time translation, in addition to the prospect of replacing their home TV or internet services with 5G. The more respondents know about 5G, the more they appreciate the benefits of the technology. ❯ More than half of Americans are aware of 5G and it’s viewed as a significant improvement over 4G/LTE. 3. Expectations for 5G are high. ❯ Among aware consumers, 64 percent expect 5G to be “widely available” before 2020. Respondents view improvements like better reliability, faster speed, and wider coverage to be the most appealing aspects of 5G. 4. There is widespread appreciation for the benefits that 5G will have on individual lives, businesses, and the economy overall. ❯ Over half of Americans believe 5G will create new jobs. But there is still education that needs to be done on 5G – four in ten consumers say either that 5G won’t enable new technologies or they don’t know, and 38% aren’t sure how 5G will affect jobs. 5. Close to one in three Americans view the U.S. as the global leader in 5G, with 28% undecided, and the rest divided among an array of other countries. www.5GConsumerIndex.com
  • 5. © 2018 HarrisX. All rights reserved. 5 Technology Attitudes www.5GConsumerIndex.com
  • 6. © 2018 HarrisX. All rights reserved. 6 Respondents overwhelmingly believe it’s important to invest in technological innovation 1% 5% 39% 55% Importance of Investing in Tech Innovation Not at all important Not that important Somewhat important Very important Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009) 94% www.5GConsumerIndex.com
  • 7. © 2018 HarrisX. All rights reserved. 7 The importance of investing in tech innovation crosses political lines 94% 94% 92% Republicans Democrats Independents Importance of Investing in Tech Innovation Showing Top 2 Box Q4: How important do you believe it is for the United States to invest in technological innovation? Q999B: Which best describes your political party affiliation? Total (N=1,251); Republicans (N=417); Democrats (N=446); Independents (N=312); Other (N=76) www.5GConsumerIndex.com
  • 8. © 2018 HarrisX. All rights reserved. 8 Older Americans are even more likely to say it’s very important to invest in technological innovation 55% 63% 47% 48% 52% 53% 55% 59% All Men Women 18-24 25-34 35-44 45-54 55+ Importance of Investing in Tech Innovation Showing Top Box Gender Age Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009) Men (N=2,434); Women (N=2,575); 18-25 (N=608); 25-34 (N=829); 35-44 (N=852); 45-54 (N=844); 55+ (N=1,875) • Men are also more likely to say this www.5GConsumerIndex.com
  • 9. © 2018 HarrisX. All rights reserved. 9 2 in 3 believe that technological innovation creates job opportunities 16% 19% 65% All Respondents Impact of Tech Innovation – Job Creation Technological innovation creates job opportunities Technological innovation reduces job opportunities Don't know Q3: Which of the following is closest to your view? Technological innovation… (N=5,009) • This belief crosses party lines – with democrats and republicans equally likely to agree www.5GConsumerIndex.com
  • 10. © 2018 HarrisX. All rights reserved. 10 Majority of consumers believe that tech innovation creates new jobs across geographies 15% 15% 17% 19% 18% 21% 67% 67% 62% Urban Suburban Small Town/Rural Impact of Tech Innovation – Job Creation Don't know Technological innovation reduces job opportunities Technological innovation creates job opportunities Q3: Which of the following is closest to your view? Technological innovation… Total (N=5,009), Urban (N=892), Suburban (N=2676), Small Town/Rural (N=1,479) • This belief crosses party lines – with democrats and republicans equally likely to agree www.5GConsumerIndex.com
  • 11. © 2018 HarrisX. All rights reserved. 11 Americans at the high and low ends of the income spectrum are equally likely to think Technological Innovation creates job opportunities 67% 63% 66% < 35k 35k - 75k 75k+ Impact of Tech Innovation – Job Creation Showing “Technological Innovation Creates Job Opportunities” Household Income Q3: Which of the following is closest to your view? Technological innovation… (N=5,009) <35k (N=1,163); 35k-75k (N=1,588); 75k+(N=1,882) www.5GConsumerIndex.com
  • 12. © 2018 HarrisX. All rights reserved. 12 Tech innovation is believed to help increase connectivity, better education, and create new employment opportunities 36% 40% 37% 37% 40% 40% 37% 41% 57% 53% 54% 53% 47% 45% 43% 27% 93% 92% 91% 91% 87% 85% 80% 68% Increasing wireless connectivity Creating new STEM education opportunities Creating new employment opportunities/jobs Improving the quality of education Improving infrastructure Increasing access to healthcare for all Americans Reducing the cost of healthcare Developing comprehensive immigration reform Respondents agree that Tech Innovation can help address… Ranked by Top 2 box Somewhat agree Strongly agree Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? (N=5,009) www.5GConsumerIndex.com
  • 13. © 2018 HarrisX. All rights reserved. 13 Tech innovation is believed to help increase connectivity, better education, and create new employment opportunities 94% 92% 92% 89% 88% 86% 80% 72% 93% 92% 91% 91% 87% 83% 79% 67% 93% 92% 91% 91% 86% 85% 82% 66% Increasing wireless connectivity Creating new STEM education opportunities Creating new employment opportunities/jobs Improving the quality of education Improving infrastructure Increasing access to healthcare for all Americans Reducing the cost of healthcare Developing comprehensive immigration reform Respondents agree that Tech Innovation can help address… Showing top 2 box Urban Suburban Small Town/Rural Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? Total (N=5,009), Urban (N=892), Suburban (N=2676), Small Town/Rural (N=1,479) www.5GConsumerIndex.com
  • 14. © 2018 HarrisX. All rights reserved. 14 37% 40% 40% 38% 39% 41% 49% 47% 47% 58% 52% 51% 53% 51% 45% 35% 34% 27% 94% 92% 91% 91% 90% 86% 84% 81% 74% Emergency services Manufacturing Transportation Education Healthcare Entertainment / Gaming Retail Travel / Tourism Real estate Industries benefited by Technological Innovation Ranked by top 2 box Somewhat agree Strongly agree Innovation has wide industry benefits beyond the technology industry – especially emergency services and manufacturing Q5: How strongly do you agree or disagree that technological innovation can address issues in the following industries? (N=5,009) www.5GConsumerIndex.com
  • 15. © 2018 HarrisX. All rights reserved. 15 5G Awareness and Perceptions www.5GConsumerIndex.com
  • 16. © 2018 HarrisX. All rights reserved. 16 More than half of all Americans are aware of 5G technology 83% 78% 57% 52% 29% 26% 19% 6% Virtual reality Artificial intelligence 5G Cloud computing Internet of Things Machine learning Blockchain None of the above Awareness of Technologies Ranked by all Q6: Which of the following technologies have you heard of before today? (N=5,009) • Awareness of Virtual Reality and Artificial Intelligence are even higher www.5GConsumerIndex.com
  • 17. © 2018 HarrisX. All rights reserved. 17 Awareness is highest in Las Vegas, Los Angeles, Miami, and Orlando – all cities with planned tests 74% Las Vegas 66% Los Angeles 48% Boston 57% Chicago 57% Dallas 56% Houston 55% Detroit *Showing simplified MSA/CSA names 55% New York 58% Philadelphia 57% DC 62% Miami 62% Orlando 53% Tampa 57% San Francisco 53% Seattle 58% Phoenix 57% Atlanta 59% Charlotte 50% Pittsburgh 42% Minneapolis 54% Cleveland 61% St Louis Q6: Which of the following technologies have you heard of before today? (N=5,009) www.5GConsumerIndex.com
  • 18. © 2018 HarrisX. All rights reserved. 18 Men are more likely to say they’re aware of 5G, whereas awareness is fairly consistent across age + carrier 57% 64% 50% 54% 59% 61% 60% 54% 57% 57% 56% 59% All Men Women 18-24 25-34 35-44 45-54 55+ AT&T Verizon T-Mobile Sprint Awareness of 5G Gender Age Primary Carrier Q6: Which of the following technologies have you heard of before today? Showing 5G Aware (N=2,857) Men(1,567); Women(1,290); 18-24(330); 25-34(492); 35-44(518); 45-54(503); 55+(1,012); AT&T(691); Verizon(946); T-Mobile(341); Sprint(278) • Younger and older Americans are equally aware of 5G (54% of those 18-24 and 55%) www.5GConsumerIndex.com
  • 19. © 2018 HarrisX. All rights reserved. 19 More than half of 5G-aware Americans are familiar with the technology, believing it will lead to faster speeds 8% 35% 43% 14% 5G Familiarity with 5G Among those aware of 5G Not at all familiar Not that familiar Somewhat familiar Very famliar Q8: Based on what you know, what do you think 5G technology will enable? (Open end) (N=2,857) Expectations for what 5G will enable Open end, among those aware of 5G “It will enable larger amounts of data to be disseminated over a wider area faster and for less money.” “I think it will significantly impact for the better all aspects of communication and accessibility across the global spectrum.” 57% 43% Q7: How familiar would you say you are with 5G? (N=2,857) www.5GConsumerIndex.com
  • 20. © 2018 HarrisX. All rights reserved. 20 1% 1% 1% 1% 2% 1% 1% 0% 14% 8% 5% 3% 40% 40% 34% 20% 43% 50% 59% 75% All respondents Aware of 5G Familiar with 5G Very familiar with 5G Expectations of 5G as Better/Worse than 4G/LTE Significantly worse Somewhat worse About the same Somewhat better Significantly better 8 in 10 believe 5G will be better than 4G/LTE – and the more respondents know about 5G, the higher the expectations Q10: Based on what you know, do you expect 5G will be…(N=5,009) Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396) www.5GConsumerIndex.com
  • 21. © 2018 HarrisX. All rights reserved. 21 Most respondents expect 5G will be easy for businesses and consumers to adopt 9% 8% 2% 5% 20% 25% 45% 43% 24% 18% Businesses Consumers Easy or Difficult for Businesses/Consumers to Adopt this Technology Don't know Very difficult Somewhat difficult Somewhat easy Very easy Q20_B: As 5G is rolled out nationally, do you expect it will be easy or difficult for businesses to adopt this technology? (N=5,009) Q20_C: As 5G is rolled out nationally, do you expect it will be easy or difficult for consumers to adopt this technology? (N=5,009) • Among those who expect it to be difficult for consumers to adopt, this idea is driven by concerns about the cost of upgrading and difficulty in learning how to use a new technology www.5GConsumerIndex.com
  • 22. © 2018 HarrisX. All rights reserved. 22 Those who expect 5G will be difficult to adopt blame cost and challenges in learning new technologies Reasons 5G will be difficult for consumers to adopt Q21: You mentioned you expect the 5G rollout to be [INSERT PREVIOUS ANSWER] for consumers to adopt. Why do you say that? [OPEN END] (Open end) (n=1,539) “A lot of people have a hard time with new technology.” “Many people don't adapt to change well, and 5G seems very different from 4G” “Everyone will need to purchase new equipment that is 5G compatible - that will take time and money” “Additional expense as a result of mandatory conversion”
  • 23. © 2018 HarrisX. All rights reserved. 23 1 in 3 of those aware of 5G say it’s already available – with 2 in 3 who say it’ll be widely available before 2020 29% 35% 25% 5% 3% 3% It is already available 2019 2020 2021 2022 2023 or later Expected Year of 5G availability Aware of 5G Q9: Based on what you know, when do you expect that 5G will be widely available in the United States? (N=2,857) Notably, those who feel they’re “very familiar” are even more likely to say 5G will be widely available before 2020 (70%) 64% www.5GConsumerIndex.com
  • 24. © 2018 HarrisX. All rights reserved. 24 The more familiar Americans are with 5G, the more excited they are about these technologies 9% 8% 4% 2% 28% 25% 16% 5% 40% 40% 41% 25% 24% 27% 39% 68% All Respondents Aware of 5G Familiar with 5G Very familiar with 5G Excitement for 5G Technologies Not at all excited Not that excited Somewhat excited Very excited Q13: Based on what you now know, how excited are you for the availability of 5G technologies? (N=5,009) Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396) www.5GConsumerIndex.com
  • 25. © 2018 HarrisX. All rights reserved. 25 Respondents from Miami, Charlotte, and Houston are most excited for 5G 61% Las Vegas 67% Los Angeles 68% Boston 70% Chicago 70% Dallas 72% Houston 63% Detroit *Showing simplified MSA/CSA names 70% New York 65% Philadelphia 67% DC 81% Miami 68% Orlando 55% Tampa 45% San Francisco 46% Seattle 49% Phoenix 69% Atlanta 73% Charlotte 48% Pittsburgh 53% Minneapolis 65% Cleveland 52% St Louis Q13: Based on what you now know, how excited are you for the availability of 5G technologies? (N=5,009) www.5GConsumerIndex.com
  • 26. © 2018 HarrisX. All rights reserved. 26 Half of Americans believe 5G will create new jobs, but a good portion is still unsure of how it will impact jobs 38% 35% 25% 14% 11% 9% 9% 6% 51% 56% 66% 79% All Respondents Aware of 5G Familiar with 5G Very familiar with 5G Impact of 5G – Job Creation Don't know 5G wil reduce job opportunities 5G will create job opportunities Q12: Which of the following is closest to your view? 5G will… (N=5,009) Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396) • Those who are more familiar with 5G are more confident that 5G will create new job opportunities www.5GConsumerIndex.com
  • 27. © 2018 HarrisX. All rights reserved. 27 More than half of Americans believe 5G will enable the development of new technologies 20% 12% 5% 3% 25% 25% 24% 22% 55% 63% 71% 74% Total Aware of 5G Familiar with 5G Very familiar with 5G Impact of 5G – New Technologies 5G will enable the development of new technologies, in addition to improving existing technologies 5G will make existing technologies faster, but will not enable new technologies Don't know Q11: Which of the following is closest to your view?(N=5,009) Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396) www.5GConsumerIndex.com
  • 28. © 2018 HarrisX. All rights reserved. 28 5G is expected to have the most impact on businesses, cities, and the US economy 35% 39% 39% 37% 34% 35% 49% 40% 37% 35% 31% 27% 83% 79% 76% 71% 65% 63% Businesses Cities The US economy Government Rural areas Your life Impact of 5G Ranked by all Somewhat A great deal Q18: How much of an impact do you expect 5G will have on the following? (N=5,009) • Nearly 2 in 3 also expect 5G to impact their lives 90% of those who are ‘very familiar’ with 5G believe it will impact their lives www.5GConsumerIndex.com
  • 29. © 2018 HarrisX. All rights reserved. 29 Top 5G use cases include replacing home services, smart energy grids, and real-time translation 36% 40% 37% 38% 39% 39% 34% 34% 35% 34% 26% 28% 39% 35% 38% 34% 29% 28% 31% 25% 24% 25% 24% 19% 75% 75% 75% 72% 68% 67% 65% 59% 59% 58% 51% 47% Replacement to cable or satellite TV service Smart energy grids Replacement to home internet service Real-time translation Smart cities/ communities Telehealth Supercharged IoT Next-generation artificial intelligence (AI) Virtual or augmented reality Remote surgery Connected driverless vehicles Expanded drone use Excitement for 5G Use Cases Ranked by top 2 box Somewhat excited Very excited Q15: How excited are you about each of the following 5G use cases? (N=5,009) www.5GConsumerIndex.com
  • 30. © 2018 HarrisX. All rights reserved. 30 Americans find reliability, speed, and wider coverage most appealing aspects of 5G 30% 29% 30% 33% 35% 31% 36% 63% 63% 61% 57% 54% 54% 46% 93% 92% 91% 90% 89% 85% 81% More reliable mobile connections Faster upload and download speeds Wider network coverage in the United States Less lag time/delays on mobile devices Higher quality voice and video calls Higher quality video streaming Greater number of connected devices/enables more smart devices Appeal of Potential 5G Features Ranked by top 2 box Somewhat appealing Very appealing Q14: How appealing are each of the following 5G technology features? (N=5,009) www.5GConsumerIndex.com
  • 31. © 2018 HarrisX. All rights reserved. 31 Respondents are excited about the application of augmented reality to the medical and education fields 41% 36% 24% 24% 22% 21% 20% Medical Education Training Gaming Facial recognition Travel/tourism Retail/shopping Excitement about Augmented Reality Use Cases Q16B. Which augmented reality (AR) applications are you most excited about? (N=5,009) www.5GConsumerIndex.com
  • 32. © 2018 HarrisX. All rights reserved. 32 5G is assumed to benefit large corporations over small businesses, those in cities vs. rural areas, and the wealthy 61% 42% 53% 40% 37% 51% 43% 39% 43% 29% Large corporations Small businesses People in cities People in suburban areas People in rural areas Wealthy people Middle class people Working class people People with college degrees People without college degrees Expected Groups that 5G will benefit Q19: Which of the following groups do you expect 5G will benefit? (N=5,009) www.5GConsumerIndex.com
  • 33. © 2018 HarrisX. All rights reserved. 33 Apple and Google are top of mind leaders in 5G, followed by the rest of the tech industry and the big carriers Q23: What companies do you believe are the leaders in 5G technology today? Please type in as many as you can think of below, using a separate box for each brand. (N=5,009) Leaders in 5G technology today (Open end) www.5GConsumerIndex.com
  • 34. © 2018 HarrisX. All rights reserved. 34 While Verizon and Apple are assumed to be the leaders in 5G tech, 1 in 4 are unsure who is the current 5G leader 43% 43% 36% 36% 35% 34% 24% 20% 17% 17% 16% 15% 19%16% 15% 7% 8% 7% 7% 2% 3% 1% 1% 2% 1% 27% Verizon Apple AT&T Google Samsung Microsoft Amazon T-Mobile LG Sprint Intel Sony Don't know Leaders in 5G Technology Today Ranked by “one of the leaders” One of the leaders The leader Q24: Which of the following companies do you believe are leaders in 5G technology today? (N=5,009) Q25: What one company do you believe is the leader in 5G technology today? (N=5,009) www.5GConsumerIndex.com
  • 35. © 2018 HarrisX. All rights reserved. 35 1 in 3 believe the US is the leader in 5G today, while 4 in 10 point to another country 32% 17% 14% 4% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 28% United States China Japan South Korea Germany Israel India Singapore Switzerland Sweden Finland Denmark France Other Don't know Leader in 5G Technology Today Q22: What country do you believe is the leader in 5G technology today? (n=5009) 41% Another Country 32% United States 28% Not sure www.5GConsumerIndex.com

Editor's Notes

  1. Definitions provided to respondents: Smart cities/communities (urban areas with data collection sensors to collect and supply information to better manage assets and resources) Connected driverless vehicles (vehicles that can operate without human control, otherwise known as autonomous or self-driving cars) Virtual or augmented reality (AR/VR) training (training environments that take into account computer-generated enhancements or simulations) Smart energy grids (using technology to detect and react to local changes in usage and allow for more energy efficient usage) Supercharged Internet of Things (technologies like smart speakers or smart appliances that allow anything to be connected to other devices) Expanded drone use (unmanned aircraft that can be remotely controlled and can be used for delivery, emergency response, surveillance, etc.) Next-generation artificial intelligence (AI) (capability of a machine to imitate intelligent human behavior) Telehealth (using telecommunications and virtual technology to deliver healthcare outside of traditional healthcare facilities) Remote surgery (ability for a doctor to perform surgery on a patient even though they are not physically in the same location) Real-time translation (using technology to translate text or audio in real-time) Replacement to home internet service (using 5G network instead of traditional home internet) Replacement to cable or satellite TV service (streaming content via 5G network instead of using traditional paid TV service)