A quick guide to visual search, sharing the latest in visual search technology and how brands can use it to their advantage.

1. Showing
is the new
telling
The importance of visual
search in 2020 marketing

2. So, what is
visual search?

3. • Consumers take a picture or a
screenshot of something they like
and use it to start an online search.
• When the picture is uploaded,
recognition software (powered by
AI) finds identical and similar
images.
• The consumer is shown similar
options to purchase.

4. What platforms
allow visual search?

5. Brands already using visual search:
• Alibaba
• Neiman Marcus
• ASOS
• Nordstrom
• IKEA
To name a few:
• Google Lens
• Pinterest Lens
• Bing Visual Search
• Amazon’s StyleSnap

6. Why use
visual search?

7. By 2021, Gartner predicts
early adopter brands that
have redesigned their
websites to support visual
and voice search will see a
30% increase in online
revenue.
2021
According to research by
The Intent Lab, over 85%
of respondents placed
more importance on
visual information than
text information when
shopping online for
clothing or furniture.
85%

8. of Generation Z and
Millennial consumers
want visual search
capabilities.*
62%
of consumers say
visual search elevates
their experience while
in-store browsing.*
61%
*Source: Visenze *Source: Pinterest

9. How exactly can
brands jump on the
visual search trend?

10. Build visual search tool into website.1
2
Advertise on Pinterest if it’s a good
fit for the brand. Place items
among similar items on Pinterest.
3
Boost organic image visibility using
code and metadata.

11. 4
5 Upload image to sitemap.
Optimise images before uploading
to sitemap, i.e. images should:
• be clutter free
• be the ideal size
• be the right file size
• have an appropriate title
• have alt-tags