Harley Davidson collaborated with L'Oreal to develop several perfumes and colognes including Black Fire, Territory, Cool Spirit, Destiny, Hot Road, and Legendary, which were available for both men and women. However, Harley Davidson fans were not impressed with the brand expanding into aftershave and perfume, feeling the company had stretched itself too thin, and people were not interested in smelling like a motorcycle.

2. • Harley Davidson co-developed some
perfumes and colognes with L’Oréal.
• These are: Black Fire, Territory, Cool
Spirit, Destiny, Hot Road and Legendary.
• Some were available for men and
women.
• Had the various smells associated with riding
motorbikes

3. • It’s Unique!!

4. Harley-Davidson fans are known as very
loyal customers. However, even the
beloved motorcycle brand can go too far.
T-shirts and cigarette lighters were one
thing, but when the company started to
make aftershave and perfume, fans were
not impressed. As the saying goes, less is
more, and Harley-Davidson had spread
itself too thin. Or maybe people just
weren't too keen on the idea of smelling
like a motorcycle.