The document outlines HARA, a global data exchange platform that aims to provide an open data marketplace and incentive mechanism for data providers, qualifiers, buyers and other stakeholders in the agriculture and food sector. It summarizes HARA's journey starting in Indonesia, partnerships to acquire agricultural data, how the blockchain-based platform works, and roadmap to scale globally to empower billions involved in the food and agriculture industry with accessible and transparent data.

1. Strictly Private and Confidential
DATA
EMPOWERMENT
FOR BILLIONS
A global & transparent
blockchain-based
data exchange

2. Strictly Private and Confidential

3. Strictly Private and Confidential

4. Data Acquisition
Technology Platform
Business Case
Profile Connect Recommendation
Strictly Private and Confidential
FocusedProducts Incubation

5. Strictly Private and Confidential
Reduction in loan
approval time
Significant reduction
for farm input order
turn-around time
Supporting business
process for farm inputs
Real time data to aid
business decision
Oct 2015 Aug 2016
Ideation
Engagement with
Indonesian
Agriculture Social
Enterprise
Launched Pilot testing
with 5,000 Ha land,
1,351 farmers
Dec 2016
On-site field
validation in
Lampung &
Papua
Feb 2017
Launch
HARA app
Dec 2017
Data
acquisition in
13 villages in
Indonesia
Apr 2016
HARA’S JOURNEY
41 Villages
3,000 farmers
Present

6. Strictly Private and Confidential
DATA WILL
EMPOWER
BILLIONS OF
PEOPLE
Starting in $5T sector global
food & agriculture sector and
expanding to other socially
impactful sectors

7. Strictly Private and Confidential
WHICH WILL AFFECT HUGE INDUSTRIES ACROSS THE GLOBE
Transportation
$2.8T
Pharmaceutical
$1.8T
Payment
$1.1T
Automotive
$1.09T
Advertising
$0.514T
E-Commerce
Energy
Food &
Agriculture
$5T $2.9T$7T
Source: 1. Euler Hermes (2017)2. McKinsey (2015)3. Euler Hermes (2017)4. Statista (2015)5. Autonomous Research, McKinesy (2015)6 . Statista (2017)7. Euler Hermes (2017)8. eMarketer (2016)

8. Strictly Private and Confidential
FOOD AND
AGRICULTURE
INDUSTRY
$5T INDUSTRY
13.7 Billion Tonnes
Agriculture production
1.5 Billion
Agriculture workers
including
570 Million
smallholder farmers
Source: https://www.mckinsey.com/industries/chemicals/our-insights/pursuing-the-global-opportunity-in-food-and-agribusiness
http://www.fao.org/indonesia/news/detail-events/en/c/1121633/; http://data.worldbank.org/
Crops Prod, Process, Livestock Prod, Process: http://www.fao.org/faostat/en/#data (2014)

9. Strictly Private and Confidential
INDONESIA’S
ECONOMY
TODAY
16TH
largest
economy
in the world
13.95%
of GDP
comes from
agriculture
(US $ 129.6 Billion)
33%
of labor force
works in
Agriculture
Source: data.worldbank.org

10. Strictly Private and Confidential
2.5x higher than Vietnam,
1.8x higher than Thailand
1.2x higher than China
paddy productivity
14.5%
less than Vietnam
(5.7 Tones per Hectare)
Even lower compared
to Japan, China,
South Korea and
Australia
Highest
paddy production cost in
Asia ($0.3 per Kg)
post-harvest
loss20%
of crops
Inefficient value
chain from farmer
to consumer
Expensive production, limits economic of
scale for businesses in the sector to grow
BUT DUE TO
ASYMMETRIC
INFORMATION
INDONESIAN
AGRICULTURE IS
NOWHERE NEAR
ITS POTENTIAL
Source: IRRI (2016)

11. Target market Total Population
Production Value
(Current US$) Total
Total Workers
in Agriculture
Agricultural Land
(% of Land Area)
Indonesia 261 M $ 153.2 B 46.2 M 31.5%
Thailand 68 M $ 75.1 B 16.3 M 43.3%
Vietnam 92 M $ 75.8 B 41.2 M 37.8%
Bangladesh 162 M $ 62.6 B 40.4 M 70.6%
Kenya 48 M $ 15.3 B 27.3 M 48.5%
Uganda 41 M $ 10.7 B 12.2 M 71.9%
Mexico 127 M $ 85.3 B 6.7 M 54.9%
Peru
31 M $ 20.8 B 4.3 M 19.0%
TOTAL 834 Million $ 499.1 Billion 194.7 M
FOOD AND
AGRICULTURE
INDUSTRY
Strictly Private and Confidential
Total Workers
in Agriculture
194.7 M$499.1 B
Total Production
Value
834 M
Total
Population
Source: http://data.worldbank.org/; http://www.fao.org/faostat/en/#data
of target countries

12. Strictly Private and Confidential
Source: The International Finance Corporation of the World Bank Group, April 2013. IFC Mobile Money Scoping. www.ifc.org
GSMA Intelligence, 2014. https://www.gsmaintelligence.com/research/?file=140820-bangladesh.pdf&download
HARA TARGETS
COUNTRIES
WITH HIGH
MOBILE
PENETRATION
POTENTIALS

13. Strictly Private and Confidential
MAIN
CHALLENGES
IN FOOD AND
AGRICULTURE
SECTORS ARE
RELATED
TO DATA
Data is owned
by separate
institutions
or silos
Huge amount
of data is
underutilized
High cost of data
acquisition
Lack of
benefits for
ultimate data
providers
Concerns on
data quality
Limited data
availability in
certain areas
or sectors
Strictly Private and Confidential

14. Strictly Private and Confidential
Value added
services
Data qualifiers
Data providers Data buyers
BY CREATING
A SUSTAINABLE
ECOSYSTEM
BENEFITTING ALL
STAKEHOLDERS
Transparent
Traceable
Secured

15. Strictly Private and Confidential
DATA PROVIDERS
SHARE THEIR DATA
ON THE EXCHANGE
Data providers
Data
companies
Cooperatives
NGO’s
Farmers
Field Agents
IoT Devices
Satellites
5 Data Categories
5 TYPES OF DATA
Farmer
related
data
Location
specific
data
Cultivation
data
Ecological
data
Market &
transactional
data

16. Strictly Private and Confidential
HARA DATA
PROVIDERS
IN ACTION Government
Land Tagging
Cultivation Data
HARA in Situbondo
HARA in Bojonegoro HARA CEO with farmers
Satellite Imagery

17. Strictly Private and Confidential
FARMERS
WILL BE
INCENTIVIZED
THROUGH
LOYALTY POINT
SYSTEM Points can be redeemed for:
Discount on
agriculture
input
products
School
supplies
and tuition
Food supplies and
other relevant
incentive programs
Phone
credits

18. HARA
INCENTIVE
IN ACTION
Loyalty Card 1st Iteration
Proud HARA Card users
Utilizing local kiosks to distribute cards
Loyalty Card: 3rd Iteration Loyalty Card 2nd Iteration

19. Strictly Private and Confidential
DATA QUALIFIERS
DRIVE THE
DEMAND
FOR DATA
Qualifies Data
Once Data Qualifiers
show proof of work,
they will receive HARA
token
Data Qualifiers help to predict the
value of data by providing a third-
party perspective and increase the
rating of the data in the platform
A data qualifier is any HARA token holder who
Transacts with
data provider in
the supply chain
Holds HARA
Token
Interacts with
data provider
community
Various gamifying methods to qualify data:
• Confirming image recognition
• Answering credibility surveys
• Photographing objects in demand
• Providing purchase behavior with photographic proof

20. Strictly Private and Confidential
DATA BUYERS
USE QUERY
MECHANISM
TO BUY THE
PROVIDED
DATA
ON THE
EXCHANGE
Banks Insurance
Companies
Government
Data buyers
Enterprises Retailers
also provides Data Seeking feature, when the requested data
is not yet available in the platform

21. Strictly Private and Confidential
Access
Microcredit application announcement in Tokelan Village
HARA
DATA BUYER
IN ACTION
Excited first time applicants in Situbondo
Explaining disbursement plans

22. Strictly Private and Confidential
VALUE ADDED
SERVICES
ENRICH
EXISTING
DATA
• Food certification
• Market intelligence
• Land consolidations
• Supply chain optimization
• Market predictions
• Commodity pricing
Examples:
Value added services
Academic
institutions
Credit bureaus Data analytics
companies
Fintech Agritech
• Agricultural planning
• Credit scoring
• Risk profiling
Certification
companies

23. Strictly Private and Confidential
African Business Institute
BOI Research
HARA
VALUE-ADDED
SERVICE
IN ACTION
Harvard
Dattabot Landscape Indonesia

24. Strictly Private and Confidential
HARA
ECOSYSTEM
ALLOWS THE
VIRTUOUS
CYCLE TO
OCCUR
Data Providers
Value-added Services
Data Buyers
Data Qualifier
Input data
Get incentive
Pay token
Buy data
Buy and
process raw
data Get incentive
Input data & get
incentive
Improving data quality

25. Strictly Private and Confidential
HARA PROVIDES
AN INCENTIVE
FOR EVERYONE
TO PARTICIPATE
Strictly Private and Confidential
15%
of proceeds
goes to
HARA
80%
of proceeds
goes to
data providers
and
value-added
services, if
applicable
5%
of proceeds
goes to
storage
providers

26. Strictly Private and Confidential
WHY
BLOCKCHAIN?
This is achieved
through blockchain’s
decentralized and
trustworthy
technology.
For data buyers, blockchain helps to
trace the origin of data to
ensure data integrity whereas for
data providers, trust is enabled
through transparency, data
ownership and right of
permission to access data.
HARA’s core’s strength is valuable
& verifiable data which requires it
be highly accurate,
transparent,
privacy compliant,
and accountable
(who and how the data
was generated).

27. Strictly Private and Confidential
HARA
PLATFORM
ARCHITECTURE
HARA Data Exchange Platform uses Ethereum to
create smart contracts, trace and validate
transactions and ownership rights, perform
transactions through HARA tokens, and enable
tokens to be traded on third-party token
exchanges.
The off-chain network is built in the cloud and
encrypted, where the use of an external API by
Oraclize manages the access.

28. Strictly Private and Confidential
HARA IS
ACQUIRING
AGRICULTURAL
DATA THROUGH
PARTNERSHIPS
ACROSS
INDUSTRIES
Field Officers NGO’s Government
Kiosk AgriTech University
Data acquiring mechanism

29. Mexico
Peru
Bangladesh
Thailand
KenyaUganda
Strictly Private and Confidential
HARA
STARTED IN
INDONESIA
AND WILL
EXPAND TO
EMPOWER
BILLIONS
ACROSS
THE GLOBE
Vietnam
Indonesia
Uganda with
coffee producers
Empowering
Indonesian
Farmers
Kenya collaborating
with local
communities
HARA meetup in
Japan with
Blockchain
enthusiasts
Interviewed
by ICO Daily,
in Korea
Japan Private
Tech In Asia
Event
Collaborating with
Scandinavian
Blokchain
communities
Discussing potential
collaboration with
largest Telco in Africa
Exciting talk with
largest payment
platform in
Japan

30. Strictly Private and Confidential
Washington DC
Italy
South
Korea
Kenya
Malawi
HARA
HAS BEEN
ACKNOWLEDGED
INTERNATIONALLY
Presenting as TOP 8
Best Blockchain
projects in Europe
Berlin, Germany,
May 2018
Won Best Blockchain
project
Rome, Italy,
April 2018
Panelist at Blockchain
Marketing Conference
Seoul, South Korea,
May 2018
Speaker at Consensys
Blockchain for Social
Impact Conference
Washington DC, USA
May 2018
Speaker at World
Bank Global Finance
Conference,
Washington DC, USA
May 2018
Only startup from Asia
invited to speak at
Africa Climate Smart
Agriculture Summit
Nairobi, Kenya
May 2018
Inspiring students at
African Business
Institute
Lilongwe, Malawi,
May 2018

31. Strictly Private and Confidential
HARA’S MISSION
IS DRIVEN BY
PASSIONATE
FOUNDERS and
GLOBAL TEAM
Regi Wahyu
Founder and CEO
• Co-founded Dattabot, Ex-
GE & Dupont
• Endeavor Entrepreneur
and MIT
Imron Zuhri
CTO
• Co-founded Dattabot
• Youngest Director at Major
Indonesian Telco
Alex Jatra
CFO
• Ex-Silicon Valley PE
Francisco Partners
• Ex-Indonesian VC Kejora
Ventures
Farina Situmorang
CMO
• Ex- WhatsApp, Microsoft, IBM,
Presidential Election digital
campaign lead
• Kellogg MBA
Andy Laver
Japan Representative,
Business Development
• Ex- Deutsche Bank, Citibank,
Deloitte
• Intl. University of Japan MBA
Virdi Permana, PhD
Sr IoT Expert
• Ex-Carrier United Technologies,
Johnson Controls, Ingersoll Rand
• PhD in Control System
Engineering, University of Denver
Changhyun Cho
Head of Investors Relation
• CEO of Future Stream Networks
(FSN) Asia
• Ex- AT Kearney
Total 60 team member who are working full time for HARA
Arkan Gilang
Sr Blockchain Developer
• Experienced in building data
integration and analytic
platforms
• University of Indonesia
Edoardo Baldoni PhD
Head of Data Science
• Expertise in Data Science &
Agriculture Economy
• Published numerous articles on
agricultural productivity
• Phd in Economics, Università
Politecnica Delle Marche
Joshua Agonya
East Africa Representative,
Business Development
• Research asssistant at Africa
Business Institute
• Startup co-founder of business
initiatives and NGO's
• Africa Business Institute, Uganda
Camilo A. Cupitre
Latin America
Representative Business
Development
• International career at the
National Cancer Council
Malaysia & Singaporean CSR
consultancy firm GreenShoots
Communications
• Roskilde University, MSc
Zuber Khatib
Sr Technical Writer
• Certified Scrum Master and
Data Analyst
• Symbiosis International
University

32. Strictly Private and Confidential
HARA TEAM
AT A GLANCE
Blend of experts and experienced professionals
60 team members
Operations and
Business
Development
20 (33%)
Engineering
14 (23%)
Product
Management
9 (15%)
Marketing and
Communication
13 (22%)
Management
Team
4 (7%)

33. Strictly Private and Confidential
AND
HANDPICKED
WORLD CLASS
INDUSTRY &
BLOCKCHAIN
EXPERTS
Muhamad Chatib Basri,
PhD
Economic Policy Expert
• Former Minister of
Finance Indonesia
Raoul Oberman, PhD
Global Agriculture &
Technology Investor
• Director Emeritus
of McKinsey &
Partner
Taco Bottema, PhD
Agriculture and
Economic
• Policy Expert
• Senior Manager
• United Nations
Wolf Kluge
Microfinance Expert
• Development of lending
products
• Ex-Deutsche Bank, Aegis,
Danamon, BTPN
Koji Shima
Investor
• President Commissioner of PT
Mitra Pinasthika Mustika
Finance,
Ex-MPMFinance,
• Nissho Iwai Corporation
Tiago Alves, MBA
ICO Expert
• VP Asia Pacific of Aptoide
• Successfully fundraised AppCoin’
• Fulbright Scholar
Vachara Aemavat
Technology Expert
• Co-Founder and Co-
CEO at SIX Network
Jefrey Joe, MBA
Venture Capital Investor
• Co-founder of Alpha JWC
venture capital firm
• Ex-BCG, Groupon Indonesia
COO
Jonathan Lee
Digital Marketing Expert
• Chief Corporate Officer of
Yello Digital Marketing
Group
• WPP Director
• Advisor Blue Block Capital,
SIX Network, XCHNG by
Kochava
Nizam Ismail
Legal Expert
• Partner at RHTLaw
Taylor Wessing LLP
• Ex- Morgan Stanley &
Monetary Authority
of Singapore,
Yos Adiguna Ginting
Stakeholder Outreach Expert
• Secretary General, The
Association of Indonesian
Agricultural Society
• Former Director of
Government Affairs Phillip
Morris International

34. Strictly Private and Confidential
OVERVIEW: ROAD MAP
Q1
2018
Q4
2017
Q2
2018
Q3
2018
Q4
2018
Q1
2019
Q2
2019
Q3
2019
Q4
2019
Q1
2020
HARA
mobile
apps
Data Validation
features
HARA
partner’s
app
Data-Exchange
PoC deployment
Sidechain PoC
Data Registration
Staking & Rating
Features
Staking Mechanism
Simple Data Rating
Platform
Launch (MVP)
Advance
Features
Data Connectivity
Service
Advanced Data
Rating
Decentralizing
Data-Exchange Platform
Integration with Bluzelle for Data Provider
General Data Provider Protocol
Network Operator Protocol
Partners’ Sealer Node
Farmers’ Wallet Apps
Cross Chain Connectivity
Cross Chain Connector Protocol
Value Added as
a Service
On-Demand Data
Processing

35. Strictly Private and Confidential
THIS IS JUST
THE STARTING
POINT.
HARA ENVISIONS
TO EXPAND TO
OTHER SOCIALLY
IMPACTFUL
SECTORS TransportationEducation Healthcare Recreation

36. Strictly Private and Confidential
JOIN OUR
MISSION
STARTING WITH
ONE AT A TIME.
t.me/HARAToken
Haratoken
Haratoken
HARAToken
medium.com/@HARAToken