Happimaa offers services throughout a product or service's lifecycle, from analysis and design to follow-up. They work on both physical and virtual solutions depending on needs, with a focus on the end-user perspective. Happimaa aims to ensure all parties gain maximum sustainable benefits through developing cutting-edge, customer-oriented solutions.

1. At Happimaa we offer services throughout the life-cycle of a product or a service. Our work extends
from analysis to design and follow-up. We work on both physical and virtual worlds, depending on
the need.
In the heart of our service world is the end-user. We actively observe, look for weak signals and
collect data in order to develop our cutting edge solutions. End-user’s point of view is the pro-
founding element in our approach. Our task is to ensure that each party will gain the maximum
benefit in a sustainable and profitable way.
HAPPIMAA - Retail Environments
Company presentation 2013
design
deliver
define
discover
Copyright Happimaa 2013

2. store design
In an ever rapidly changing and
competitive world, the new forces of
technology and social networking have
encouraged companies to develop new
ways of engaging the customer. To do
this successfully, it is important to truly
understand customers’ desires, needs and
motivations. We believe that by creating
engaging environments that support true
dialogue with the flexibility to adjust to
those discoveries is one step towards
making a culture of experience.The role of
the shop to meet this engagement offers
interesting opportunities. Conveying
a company’s beliefs and creating an
effective sales environment is a fun
challenge. In addition to new ways of
thinking about retail, it is essential to
understand the conventional elements of
shop design; from lighting, furniture and
layout zoning. Often successful solutions
start from a simple furniture detail or
concept viewed in a different way.
At Happimaa we engage our clients to
develop customer oriented solutions that
meet the needs of business while focusing
on the customer overall experience.
Our services include any number of the
following
• store and format strategies
• premise evaluations
• store concepts & design
• store implementation coordination
• design manual development
• display and product design
Copyright Happimaa 2013
Marimekko
Kalevala Koru
Nordea

3. concept design
A successful retail environment is one
where trade can occur in the most natural
way. As designers, we focus on the
relationships between property owner,
shopkeeper and customer.Each project
is approach by defining a PURPOSE
which will become the STRATEGY. After
the strategy is well COMMUNICATED and
accepted, we move forward to develop a
CONCEPTfor the design of the whole retail
environment.
This includes:
• Architectural Design Concept
• Interior Design Concept
• Lighting Design Concept
• Landscaping
• Marketing and Communication
Concept
Material produced is used to communicate
the ideas and their formal solutions not
only to the building owner but also to
the operator, the tenants, the service
providers, the city officials, the press and
of course, reaching the general public who
will be the customers.After this phase,
may start the implementation design
phase, including:
• Construction permit documents
• Detailed design
• Coordination with other designers
• Author supervision during
construction
Copyright Happimaa 2013
Panorama Center, Tallin
Spice Center, Riga
Torikeskus, Jyväskylä
Koskikeskus, Tampere
Kaivopiha, Helsinki
Åkersberga Center, Sweden
Nordea
Kalevala Koru

4. interior design
”Today’s commercial environment has changed radically. Finally it is
possible to see that the END-USER is in the CENTER of the business.
It has been said that the hand which carries the shopping bag has the
FINAL WORD. The market is end-user DOMINANT. Traditional approach is
changing to something that has more presence – something that could be
described as being part of – being PART OF truly – belonging.”
- Happimaa
Copyright Happimaa 2013
Kristine Center, Tallinn
Rocca Al Mare, Tallinn
Koskikeskus, Tampere
Arabia Center, Helsinki
Åkersberga, Sweden
Nordea

5. graphic design
Copyright Happimaa 2013
Kalevala Koru

6. Mythworks helps our clients to create a
dialog between the end-users and the
concept. It is designed to bring together
the means of communication and the core
values of a retail concept. With Mythworks
process we create an environment where
theconceptiscommunicatedtothepublic.
Mythworks personalizes the message and
create end-user based communication.
It will use both orthodox and unorthodox
methods to add designed effectivity
to the communication. The process is
designed to focus timing, quality and
quantity in right way. Mythworks will make
the communication of a concept more
effective. The core of Mythworks is based
on creating and fostering stories. Stories
that are to be told in right way, right time
and to the right audience.
Mythworks includes:
• Linking concept to story telling
• Backstory / Myth building for concept
• Communication plan with purpose
focused tools and methods
• Communication and backstory
management
In the core of Mythwork is
• Uniqueness
• Authenticity
• Talkability
Story telling is an ever unfolding process
which follows a loose script. The story is
maintained and kept authentic through
out the process.
Copyright Happimaa 2013
communication design
Kalevala Koru
NCC
NAKU (TM) - Happimaa Event

7. urban concept design
Our resent clients:
Marimekko
Kalevala Koru
Nordea Private Banking
Citycon
ELL
SPR Veripalvelu
SRV
YIT
NCC
Osuuskauppa Arina
Kauppakeskus Pasaati
Renor
HYY
Jyväskylän Torikeskus
Find more about Happimaa
www.happimaa.com
Copyright Happimaa 2013
Kouvola Shopping District
Kalasatama, Helsinki
Suurpelto, Espoo
Kaivopiha, Helsinki
Contact us:
Tero Helenius
tero@happimaa.com
+358 40 720 4722