The document discusses building a healthier burger option by finding lower calorie and fat alternatives for the bun and cheese to address health-conscious customers. Testing showed an alternative bun containing 140 calories and 2g of fat and alternative cheese containing 70 calories and 4g of fat could create a better burger with 410 total calories, 19g of fat, and 28g of carbohydrates, providing a healthier choice.

1. BUILDING A BETTER
BURGER
Making our best-selling
burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
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3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
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4. CHEESE NUTRITION
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1g
Alternative
Cheese
• Calories:70
• Fat: 4g
• Carbohydrates: 1g
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5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
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