This document outlines a plan to create a healthier burger option. It identifies that the current burger is avoided by health-conscious customers due to its high calorie, fat, and carbohydrate content. Alternative buns and cheese are analyzed that have lower calories, fat, and carbohydrates than the existing ingredients. A new burger recipe is proposed combining these components that results in fewer total calories, fat, and carbohydrates than the standard burger.
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Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger
that have less calories, fat, and carbohydrates
12/4/2014 DANIKA GRIFFIN 2
3. BUN NUTRITION
Our Bun
•Calories: 260
•Fat: 5 g
•Carbohydrates: 45 g
Alternative Bun
•Calories: 140
•Fat: 2 g
•Carbohydrates: 27 g
12/4/2014 DANIKA GRIFFIN 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
12/4/2014 DANIKA GRIFFIN 4
5. A BETTER BURGER
Our Best Seller
•Total Calories: 585
•Total Fat: 27 g
•Total Carbohydrates: 46 g
New Better Burger
•Total Calories: 410
•Total Fat: 19g
•Total Carbohydrates: 28 g
12/4/2014 DANIKA GRIFFIN 5
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Currently our burger has 20% more calories and 3 more grams of fat that our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative buns cost 10% less.
Both process cheese products are orange.
Alternative cheese has longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, 40% less carbohydrates than our best seller
