Hands-on Social Media 2: Monitoring
•Download as PPT, PDF•
1 like•1,063 views
The document discusses social media monitoring tools and provides a table comparing several tools on their setup complexity, dashboard functionality, ability to analyze sentiment, and reach/relevance. It then discusses how to use these tools to listen to conversations, identify who is talking, where they are talking, and what they are saying. Finally, it provides tips for engaging in conversations and crisis management on social media.
Report
Share
Report
Share
Recommended
What To Write About On Twitter
http://www.21DaysToTwitterLeadership.com | Many people struggle with what to write (or tweet) once they sign up for a Twitter account. Let us offer some advice.
What does a great brief look like - an agency perspective
This document provides tips for writing an effective brief for an advertising agency. It outlines key sections to include such as background on the challenge, budget details, and scheduling. It warns of common pitfalls like providing too much information, forgetting existing functionality, or not clearly defining the agency's role. Quick tips are given for a pain-free tendering process, including making calls to create a shortlist, explaining the process, and meeting with top agencies before selecting one and signing a contract.
What To Write About On Twitter
http://www.21DaysToTwitterLeadership.com | Many people ask the question - "what should I write about on Twitter?" In this video we will show you the steps to take to write meaningful posts that will gain you followers.
Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Ado...
This document discusses the main internal obstacles organizations face when adopting social media: time, talent, and terror. It outlines common objections related to each obstacle. For time, objections include concerns about employees spending too much time on social media or that the organization does not have enough time. For talent, objections include not having the right employees or skills. For terror, objections include fears about negative comments or losing control. The document provides strategies for overcoming each obstacle, such as organizing teams efficiently, building trust, and educating leadership. It emphasizes that these obstacles are opportunities to build trust and that flexibility, the right talent, and understanding can help clear the path for social media adoption.
Asking More from your Social Research
Great research starts with insightful questions. But what are the ‘right’ questions to ask, and how do I plan for the unforeseen? In this session we’ll shed light on approaches to making the most of social data. We’ll question the meaning of ‘influencers’ and tackle data segmentation. This is a session for those who are ready to level up their research but not sure where to begin.
Tales from the crypt: 10 social media horror stories
This document provides 10 examples of horror stories about improper social media use in education. It discusses issues like having incomplete profiles, posting irrelevant content, oversharing personal information, using confusing hashtags, not interacting with audiences, how to handle incidents/crises, and privacy concerns around geotagging. It includes images related to each example and a quiz to match the examples to famous horror movies from the given years. The purpose is to share cautionary tales and promote best practices for using social media in an educational context.
Scott Hibberson, Jisc RSC YH, Tales from the Crypt 10 social media horror st...
Scott Hibberson, Jisc RSC YH, Tales from the Crypt 10 social media horror st...JISC Regional Support Centre
This document provides 10 examples of how not to use social media in education, along with discussion questions. It outlines potential pitfalls like having incomplete profiles, posting irrelevant content, oversharing private details, and not interacting with audiences. A quiz matches each example to a famous horror film. The document advocates using social media to brand oneself professionally, post engaging relevant content regularly, and consider privacy and potential employers. It also discusses hashtags, responding to incidents, imagining how others may perceive posts, and geotagging location information.Social Psychology Introduction
Social psychology seeks to understand how individual human behavior is influenced by other people and the social context. It examines topics like self-concept, group processes, social influence, stereotypes, discrimination, social learning, aggression, and attribution - specifically the fundamental attribution error in which people tend to underestimate the impact of situational factors and overestimate the effect of personality when explaining another person's behavior.
Recommended
What To Write About On Twitter
http://www.21DaysToTwitterLeadership.com | Many people struggle with what to write (or tweet) once they sign up for a Twitter account. Let us offer some advice.
What does a great brief look like - an agency perspective
This document provides tips for writing an effective brief for an advertising agency. It outlines key sections to include such as background on the challenge, budget details, and scheduling. It warns of common pitfalls like providing too much information, forgetting existing functionality, or not clearly defining the agency's role. Quick tips are given for a pain-free tendering process, including making calls to create a shortlist, explaining the process, and meeting with top agencies before selecting one and signing a contract.
What To Write About On Twitter
http://www.21DaysToTwitterLeadership.com | Many people ask the question - "what should I write about on Twitter?" In this video we will show you the steps to take to write meaningful posts that will gain you followers.
Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Ado...
This document discusses the main internal obstacles organizations face when adopting social media: time, talent, and terror. It outlines common objections related to each obstacle. For time, objections include concerns about employees spending too much time on social media or that the organization does not have enough time. For talent, objections include not having the right employees or skills. For terror, objections include fears about negative comments or losing control. The document provides strategies for overcoming each obstacle, such as organizing teams efficiently, building trust, and educating leadership. It emphasizes that these obstacles are opportunities to build trust and that flexibility, the right talent, and understanding can help clear the path for social media adoption.
Asking More from your Social Research
Great research starts with insightful questions. But what are the ‘right’ questions to ask, and how do I plan for the unforeseen? In this session we’ll shed light on approaches to making the most of social data. We’ll question the meaning of ‘influencers’ and tackle data segmentation. This is a session for those who are ready to level up their research but not sure where to begin.
Tales from the crypt: 10 social media horror stories
This document provides 10 examples of horror stories about improper social media use in education. It discusses issues like having incomplete profiles, posting irrelevant content, oversharing personal information, using confusing hashtags, not interacting with audiences, how to handle incidents/crises, and privacy concerns around geotagging. It includes images related to each example and a quiz to match the examples to famous horror movies from the given years. The purpose is to share cautionary tales and promote best practices for using social media in an educational context.
Scott Hibberson, Jisc RSC YH, Tales from the Crypt 10 social media horror st...
Scott Hibberson, Jisc RSC YH, Tales from the Crypt 10 social media horror st...JISC Regional Support Centre
This document provides 10 examples of how not to use social media in education, along with discussion questions. It outlines potential pitfalls like having incomplete profiles, posting irrelevant content, oversharing private details, and not interacting with audiences. A quiz matches each example to a famous horror film. The document advocates using social media to brand oneself professionally, post engaging relevant content regularly, and consider privacy and potential employers. It also discusses hashtags, responding to incidents, imagining how others may perceive posts, and geotagging location information.Social Psychology Introduction
Social psychology seeks to understand how individual human behavior is influenced by other people and the social context. It examines topics like self-concept, group processes, social influence, stereotypes, discrimination, social learning, aggression, and attribution - specifically the fundamental attribution error in which people tend to underestimate the impact of situational factors and overestimate the effect of personality when explaining another person's behavior.
Hands-on Social Media 1: Fundamentals
The document discusses how public relations and social media have converged, with three key points:
1. PR is no longer just about connecting with traditional media but directly engaging with niche audiences on social platforms like Twitter.
2. Measurements of PR success have changed from traditional metrics like press clips and leads to more modern metrics focused on engagement, sharing, and influence.
3. While some fundamentals of PR still apply, the new rules emphasize listening to audiences, tracking social conversations, engaging where audiences are, and influencing key social media influencers.
BITB -- Online Display Advertising
Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.
BITB -- Screen Convergence
This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.
BITB -- Pricing: More Fees to the Agency, Less Money to the Media
The document discusses how agencies can better position themselves and price their digital marketing services based on value rather than cost. It recommends that agencies educate clients on their digital strengths and pricing approaches like value pricing, which considers the value the agency provides rather than just costs. The document also provides questions agencies should ask themselves to determine the appropriate price for a client's project based on factors like the value provided, complexity, and risks involved.
BITB -- Email Marketing
This document discusses email marketing best practices. It recommends that email marketers focus on retaining current customers rather than acquiring new ones, as retaining customers costs five times less. It emphasizes the importance of list quality, segmentation, CAN-SPAM compliance, sender reputation, and testing to improve email marketing performance. Contact information is provided for the author to answer any questions about these strategies.
Dashboards
The document discusses dashboarding and provides guidance on creating effective dashboards. It notes that dashboards can organize important information for easy interpretation, make decisions easier, and increase client confidence. Common problems with dashboards include including too much data, poor visual displays, and poor or confusing math. The document recommends that dashboards focus on visual design, include the right data on a single page with the most important information, and carefully select metrics. It also provides tips on choosing appropriate data visualizations like bar graphs, line graphs, and bullet graphs and maintaining dashboards through continuous improvement.
7.13 Hands-on Search: Changing World of Search
The document discusses the evolution of online search from the early search engines of the 1990s like AltaVista and Yahoo to today's dominant player Google. It outlines the primary types of online marketing and details how search has expanded from just web results to include images, maps, local information, shopping, video, social media, and paid search listings. Key developments that improved search results over time include Google's PageRank algorithm, faster servers, increased competition between search engines, and important new features and content types added to search.
BITB -- What Now?
This document discusses the current advertising and marketing landscape and how it has become cluttered with many new technologies and platforms. It emphasizes that marketing professionals must stay up to date on new developments, technologies, best practices and changes across platforms in order to drive client objectives and succeed. The document suggests following experts on Twitter and subscribing to relevant websites and RSS feeds to gain helpful insights and information that can improve marketing work.
BITB -- Facebook Marketing
This document provides tips for effective Facebook marketing in 3 key areas:
1. Focus on engaging with fans by providing relevant content and being authentic rather than just broadcasting messages.
2. Leverage various Facebook advertising and promotion tools to create awareness and drive traffic but ensure ads are properly targeted and tested.
3. Closely monitor results and learn from both successes and failures to continually improve Facebook marketing strategy over time.
Mon945Krasilovsky
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
The Content Continuum: Part 1
Susan Baier of Audience Audit in part one of a two-part webinar on audience segmentation and how it informs content strategy.
Mt kilimanjaro
This document provides information about climbing Mt. Kilimanjaro from November 17-22, 2011. It details the location in Tanzania, Africa, a cost of $20,000 HK including food, and that the trip is led by Mr. Zobrist, Ms. Rochester and student leaders. Additional facts note the elevation of 5895 meters and hope participants choose this once in a lifetime experience.
10 Rules for Social Media Engagement
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
Making Media Connections
The document provides an overview of a social media workshop presented by Beth Kanter. The workshop discusses why social media is important for nonprofits, provides examples of successful and unsuccessful social media projects, and offers tips for getting started with social media. Attendees participate in exercises to help them identify appropriate social media goals and strategies for their own organizations.
Blogging 202: Visibility, Monitoring & Content Inspiration
This document discusses strategies for using blogging to generate leads, including improving visibility, monitoring mentions and content, and finding inspiration. It emphasizes the importance of being a valuable resource, creating high-quality original content, and tracking how content is working by monitoring mentions and engagement. The goal is to become more visible to journalists, organizations and others in order to accelerate online relationships and move passive readers to involvement. Proper monitoring of content performance allows the blogger to evaluate progress, learn what topics are most effective, and determine what should be tracked going forward.
Making Media Connections Workshop
The document discusses using social media for nonprofit organizations. It provides an overview of a workshop on getting started with social media, including listening to audiences, participating in conversations, storytelling through blogs and media, and using social networks, visual petitions and contests. Examples of successful and unsuccessful social media campaigns from nonprofits are also presented.
FrameChanges (How to be Effective)
Keynote for Indiana Library Federation Conference, Indianapolis, IN, November 14, 2012. Full text of talk available at: http://peterbromberg.com/indiana/FRAMECHANGE.pdf
Foraker nonprofit leadership-session
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
Social Media For Non Profits And Special Causes
This document discusses how social media can be used by non-profits and special causes for advocacy, awareness, fundraising, inspiring action, and influencing change. It provides examples of how President Obama successfully used social media in his 2008 campaign to connect with supporters, raise money, and spread his message. The document encourages organizations to ease into using social media by starting small with a pilot, listening to audiences, and thinking about micro-interactions. It also provides tips on measuring engagement and outlines strategies like painless auctions and micro-giving that non-profits can implement on social media.
Liaison AGM powerpoint presenation on social media
This document discusses using social media and new technologies to meet traditional recruitment goals. It begins by establishing that social media is here to stay as a new form of communication. It then examines how to use various social media platforms like blogs, social networks, and mobile to engage and inform audiences. Key advice includes investing in strong creative design, being responsive, and integrating social media across online presences. The document advocates an approach of observing user behaviors on different channels to adapt strategies appropriately.
Social Media - South West Public Relation Officers
The document discusses social media and provides tips for public relations officers on engaging with social media. It defines social media as online tools and platforms people use to share content, experiences, and perspectives. It notes the growing popularity of social media and debunks myths that it is only for youth. The document encourages listening to online conversations, identifying existing online communities, empowering people to get involved, and engaging with people in nurturing conversations to build credibility and connections.
More Related Content
Viewers also liked
Hands-on Social Media 1: Fundamentals
The document discusses how public relations and social media have converged, with three key points:
1. PR is no longer just about connecting with traditional media but directly engaging with niche audiences on social platforms like Twitter.
2. Measurements of PR success have changed from traditional metrics like press clips and leads to more modern metrics focused on engagement, sharing, and influence.
3. While some fundamentals of PR still apply, the new rules emphasize listening to audiences, tracking social conversations, engaging where audiences are, and influencing key social media influencers.
BITB -- Online Display Advertising
Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.
BITB -- Screen Convergence
This document discusses the convergence of screens and opportunities for advertising across different platforms. It notes that viewership of traditional TV is declining while time spent with digital platforms like mobile devices and computers is increasing. As screens converge, advertising can target audiences based on context across TV, online video, outdoor displays, and mobile. Key opportunities discussed include using second screen experiences to engage TV viewers, interactive ads on digital video platforms like YouTube, and location-based ads on mobile devices and digital out-of-home platforms. The document advocates adapting traditional ad buying to embrace digital targeting and analytics standards as multiple screens continue to converge.
BITB -- Pricing: More Fees to the Agency, Less Money to the Media
The document discusses how agencies can better position themselves and price their digital marketing services based on value rather than cost. It recommends that agencies educate clients on their digital strengths and pricing approaches like value pricing, which considers the value the agency provides rather than just costs. The document also provides questions agencies should ask themselves to determine the appropriate price for a client's project based on factors like the value provided, complexity, and risks involved.
BITB -- Email Marketing
This document discusses email marketing best practices. It recommends that email marketers focus on retaining current customers rather than acquiring new ones, as retaining customers costs five times less. It emphasizes the importance of list quality, segmentation, CAN-SPAM compliance, sender reputation, and testing to improve email marketing performance. Contact information is provided for the author to answer any questions about these strategies.
Dashboards
The document discusses dashboarding and provides guidance on creating effective dashboards. It notes that dashboards can organize important information for easy interpretation, make decisions easier, and increase client confidence. Common problems with dashboards include including too much data, poor visual displays, and poor or confusing math. The document recommends that dashboards focus on visual design, include the right data on a single page with the most important information, and carefully select metrics. It also provides tips on choosing appropriate data visualizations like bar graphs, line graphs, and bullet graphs and maintaining dashboards through continuous improvement.
7.13 Hands-on Search: Changing World of Search
The document discusses the evolution of online search from the early search engines of the 1990s like AltaVista and Yahoo to today's dominant player Google. It outlines the primary types of online marketing and details how search has expanded from just web results to include images, maps, local information, shopping, video, social media, and paid search listings. Key developments that improved search results over time include Google's PageRank algorithm, faster servers, increased competition between search engines, and important new features and content types added to search.
BITB -- What Now?
This document discusses the current advertising and marketing landscape and how it has become cluttered with many new technologies and platforms. It emphasizes that marketing professionals must stay up to date on new developments, technologies, best practices and changes across platforms in order to drive client objectives and succeed. The document suggests following experts on Twitter and subscribing to relevant websites and RSS feeds to gain helpful insights and information that can improve marketing work.
BITB -- Facebook Marketing
This document provides tips for effective Facebook marketing in 3 key areas:
1. Focus on engaging with fans by providing relevant content and being authentic rather than just broadcasting messages.
2. Leverage various Facebook advertising and promotion tools to create awareness and drive traffic but ensure ads are properly targeted and tested.
3. Closely monitor results and learn from both successes and failures to continually improve Facebook marketing strategy over time.
Mon945Krasilovsky
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
The Content Continuum: Part 1
Susan Baier of Audience Audit in part one of a two-part webinar on audience segmentation and how it informs content strategy.
Mt kilimanjaro
This document provides information about climbing Mt. Kilimanjaro from November 17-22, 2011. It details the location in Tanzania, Africa, a cost of $20,000 HK including food, and that the trip is led by Mr. Zobrist, Ms. Rochester and student leaders. Additional facts note the elevation of 5895 meters and hope participants choose this once in a lifetime experience.
Viewers also liked (13)
BITB -- Pricing: More Fees to the Agency, Less Money to the Media
BITB -- Pricing: More Fees to the Agency, Less Money to the Media
Similar to Hands-on Social Media 2: Monitoring
10 Rules for Social Media Engagement
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
Making Media Connections
The document provides an overview of a social media workshop presented by Beth Kanter. The workshop discusses why social media is important for nonprofits, provides examples of successful and unsuccessful social media projects, and offers tips for getting started with social media. Attendees participate in exercises to help them identify appropriate social media goals and strategies for their own organizations.
Blogging 202: Visibility, Monitoring & Content Inspiration
This document discusses strategies for using blogging to generate leads, including improving visibility, monitoring mentions and content, and finding inspiration. It emphasizes the importance of being a valuable resource, creating high-quality original content, and tracking how content is working by monitoring mentions and engagement. The goal is to become more visible to journalists, organizations and others in order to accelerate online relationships and move passive readers to involvement. Proper monitoring of content performance allows the blogger to evaluate progress, learn what topics are most effective, and determine what should be tracked going forward.
Making Media Connections Workshop
The document discusses using social media for nonprofit organizations. It provides an overview of a workshop on getting started with social media, including listening to audiences, participating in conversations, storytelling through blogs and media, and using social networks, visual petitions and contests. Examples of successful and unsuccessful social media campaigns from nonprofits are also presented.
FrameChanges (How to be Effective)
Keynote for Indiana Library Federation Conference, Indianapolis, IN, November 14, 2012. Full text of talk available at: http://peterbromberg.com/indiana/FRAMECHANGE.pdf
Foraker nonprofit leadership-session
Beth Kanter gave a presentation on understanding the networked nonprofit. She covered three main themes: social culture, transparency, and simplicity. Regarding social culture, she discussed how nonprofits need to embrace social media and let go of some control. For transparency, she argued that nonprofits should consider everyone inside and outside the organization as resources and work in a more open manner. Finally, for simplicity, she said nonprofits should leverage their networks and do less by utilizing things like superfans to help spread their message. The overall message was that nonprofits need to adapt to the networked world by having more of a social culture, being more transparent, and keeping operations and messaging more simple.
Social Media For Non Profits And Special Causes
This document discusses how social media can be used by non-profits and special causes for advocacy, awareness, fundraising, inspiring action, and influencing change. It provides examples of how President Obama successfully used social media in his 2008 campaign to connect with supporters, raise money, and spread his message. The document encourages organizations to ease into using social media by starting small with a pilot, listening to audiences, and thinking about micro-interactions. It also provides tips on measuring engagement and outlines strategies like painless auctions and micro-giving that non-profits can implement on social media.
Liaison AGM powerpoint presenation on social media
This document discusses using social media and new technologies to meet traditional recruitment goals. It begins by establishing that social media is here to stay as a new form of communication. It then examines how to use various social media platforms like blogs, social networks, and mobile to engage and inform audiences. Key advice includes investing in strong creative design, being responsive, and integrating social media across online presences. The document advocates an approach of observing user behaviors on different channels to adapt strategies appropriately.
Social Media - South West Public Relation Officers
The document discusses social media and provides tips for public relations officers on engaging with social media. It defines social media as online tools and platforms people use to share content, experiences, and perspectives. It notes the growing popularity of social media and debunks myths that it is only for youth. The document encourages listening to online conversations, identifying existing online communities, empowering people to get involved, and engaging with people in nurturing conversations to build credibility and connections.
Nonprofits, Healthcare, and Social Media
Nonprofits and healthcare organizations are using social media in various ways. They are using blogs to share professional expertise, photos and videos to facilitate discussions, and social networks to connect with audiences and fundraise. Key factors for success include assessing the target audience, setting objectives, dedicating staff time, and experimenting with different platforms and strategies. Nonprofits can learn from each other by sharing successes and challenges with social media engagement.
Database searching
This document provides guidance to students on developing a research question about the impact of global warming on farming in the US. It instructs students to describe the topic, find relevant sources in databases, and properly use and cite the sources in writing their research. The document emphasizes describing the topic through background research, finding sources using keywords and research guides, and correctly using and citing sources to write their paper.
What's Possible Now
This variant of my "2.0" overview slide deck supported an interesting chat with some of Boston's leading nonprofit executives at the Phillips Forum Non-Profit Cafe luncheon hosted by <a href="http://www.cpcglobal.com">Colette Phillips Communications</a> in Boston today.
TechSoup Microsoft NGO Connection Day
This document discusses how NGOs can effectively use social media. It recommends that NGOs (1) develop a social media strategy that is integrated with their overall communications plan and drives offline goals, (2) start with small steps like sharing content before attempting more advanced uses, and (3) spend time both creating social media content and listening to conversations.
Brand Advocacy
This document discusses how to create brand advocates using digital tools and strategies. It begins by defining what a brand advocate is - someone who independently recommends and supports a brand through their own credibility and reputation. It then discusses why brand advocates are important by noting that peer recommendations are more trusted than advertising. The rest of the document provides tips for how to make brand advocates, including understanding your target audience, committing to your brand values, engaging in two-way communication, and providing ongoing value and support to retain advocates. The overall message is that digital tools can be used to build awareness, engage customers, and foster long-term retention through community-building.
Hands-On Social Media Strategy
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Social Media and Extension
The document discusses the use of social media by Cooperative Extension programs. It notes that while only 27% of the US adult population is familiar with Cooperative Extension, 75% use the internet and over 60% will use Facebook by 2013. The benefits of social media for Extension include flexibility, efficiency, scalability, timeliness and collaborations. Challenges include managing expectations of transparency, influence occurring through small social circles, and the "fire hose effect" of a constant stream of information. The document provides tips on integrating social media, including defining goals and audiences, participating in communities, choosing the right tools, and references many additional resources.
Social Funding - Nonprofit Social Media Fundraising
This document discusses how non-profits can leverage social media to connect with donors and raise funds. It emphasizes storytelling to build emotional connections and tap into human motivations. Various social media platforms are described that non-profits can use to engage supporters and donors, including blogs, Facebook, Twitter, Flickr, and YouTube. Online fundraising tools like ChipIn, Facebook Causes, and FirstGiving are also mentioned for collecting donations through social media efforts. The overall message is that non-profits should focus on strategy over any single media tool and use storytelling to motivate donors through material, social, and ideological motivations.
Community management
This document discusses the role of a community manager. It notes that community managers must always be plugged in to various social media platforms and that their work involves actively engaging on Facebook, Twitter, Flickr and YouTube. Community managers must have the ability to watch for trends, listen to constituents and resist being too defensive. They are responsible for monitoring various social media alerts and engagement metrics to measure their success both quantitatively and qualitatively. The document stresses that community management is a real job that involves assembling the right toolkit and engaging in meaningful conversations across multiple platforms.
CASE SMC '10: Community Management (ppt)
This document discusses the role of a community manager. It notes that community managers must always be plugged in to various social media platforms and that their work involves actively engaging on Facebook, Twitter, Flickr and YouTube. Community managers must have the ability to watch for trends, listen to constituents and resist being too defensive. They are responsible for monitoring various alerts and engagement metrics on multiple platforms. The document provides tips on how to handle negative situations, measure success both quantitatively and qualitatively, and emphasizes that community management has become a real job involving diverse responsibilities.
Making collaboration happen: communities, change and lessons learned
The document discusses making collaboration happen in organizations. It outlines that effective collaboration requires focusing on people first and engaging them, rather than focusing primarily on tools or technology. It also emphasizes that communities require nurturing and leadership rather than control to thrive. Successful collaboration depends on building trust, providing benefits to the work, and allowing the community to develop organically over time.
Similar to Hands-on Social Media 2: Monitoring (20)
Blogging 202: Visibility, Monitoring & Content Inspiration
Blogging 202: Visibility, Monitoring & Content Inspiration
Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social media
Social Media - South West Public Relation Officers
Social Media - South West Public Relation Officers
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
Making collaboration happen: communities, change and lessons learned
Making collaboration happen: communities, change and lessons learned
More from agencyside
Integrating Tumblr into a Social Engagement Strategy
The document discusses how brands can integrate Tumblr into their social media strategies. It explains that Tumblr has a large audience and is easy to use. It provides best practices for brands on Tumblr, including establishing metrics, telling a story, being creative, socializing, having good timing for posts, holding contests, and advertising. The key is for brands to achieve goals, engage audiences, and reach new people on Tumblr.
A Guru or the Gang: Evaluating the 4 Methods of Social Media Agency Staffing
The document discusses four methods for staffing social media services at an agency: outsourcing to a specialty firm, hiring an internal social media guru, training existing agency personnel, or fully integrating social media capabilities. It analyzes the pros and cons of each approach and provides recommendations on which method may be best suited for agencies of different sizes. The key takeaways are that outsourcing is best for a first foray into social media, a guru is suitable for small agencies, and larger agencies can use specialized experts or a hybrid guru/trained personnel model.
The 8 Wrong Questions Agencies are Asking about Social Media
This is the first in a series of three webinars offered by Jay Baer of Convince and Convert on Social Media for Agencies.
The 23 Social and Digital Services Your Agency Should Be Selling, But Probabl...
Jay Baer of Convince & Convert presents on "The 23 Social and Digital Services Your Agency Should Be Selling, But Probably Isn't"
Find out what kinds of services your agency can turn into additional revenue streams by using the in-depth information provided in this webinar.
If you want to hear more from Jay, visit his blog at http://www.convinceandconvert.com/
To hear and interact with 3-days-worth of speakers like Jay, come to BOLO 2012, a digital marketing conference created specifically for agencies: http://www.bolo2012.com
BITB -- Social Commerce and Facebook Credits
Social commerce on Facebook is taking many forms and has been successful, such as Pampers selling 1000 packs of diapers in under an hour through social sharing on Facebook a year ago. Many Facebook users, currently over 600 million total users, engage in social games on the platform, with over 50 million people playing Farmville last month alone. Going forward, further developing social commerce opportunities on Facebook through applications and games holds promise.
BITB -- Tethered Services
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
BITB -- Social CRM
Social CRM involves using social media data and insights to personalize customer experiences. It allows companies to take a proactive rather than reactive approach by understanding customers across different online interactions and channels. Successful Social CRM requires integrating these digital insights into existing CRM systems to deliver a unified view of customers.
BITB -- Search Marketing
The document provides information about search marketing, including that 70-90% of searches are free searches through search engines like Google rather than paid searches. It discusses key metrics like click-through rate and conversion rate that measure the effectiveness of search marketing strategies. The document recommends optimizing websites and content for search engines through techniques like link building, image optimization, and content syndication in order to be found in search results and convert visitors.
BITB -- Outsourcing
The document discusses outsourcing digital services and how to evaluate potential partners. It recommends evaluating your own needs and capabilities before deciding to outsource. If outsourcing, thoroughly research potential partners by talking to their clients and employees, evaluating their expertise and portfolio. Start with a small project to test the partnership before fully committing. Maintain open communication and regularly evaluate the partnership for improvements. Well-managed outsourcing can effectively extend capabilities but requires diligence in selection and oversight of partners.
BITB -- New Technologies, New Marketing
The document discusses several new advertising units and platforms including filmstrip, pushdown, and slider units for the IAB. It also discusses demand side platforms that allow advertising to function as a performance channel. Another section covers interest platforms that can link anonymous user behaviors and interests to advertiser keyword lists. The document also briefly mentions captcha, in-text ads within content, and "sponsored link" ads within additional reading sections on publisher sites. Mobile in-game advertising that rewards players for actions is also summarized.
BITB -- Key Terms and Tools
Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.
BITB -- Industry Stats and Trends
The document discusses statistics and trends related to media consumption, spending, and interactive marketing. It references data from Forrester Research showing fragmentation in media consumption and a shift toward digital and interactive advertising. It questions whether digital media is underutilized as a marketing vehicle or simply more efficient than traditional media.
BITB -- The Digitally Integrated Pitch
Jay Feitlinger and Steve Koch's presentation at agencyside's "Back in the Black" account team training.
BITB -- Digital Media Grows Up
Digital media is increasingly dominated by user-generated content as people have more ways to share information online. Social networking sites like Facebook have hundreds of millions of active users and are shaping how brands market to consumers. As more activities move online through smartphones, companies must integrate their campaigns across different digital platforms to reach customers where they are engaged.
BITB -- Content as an Asset
The document discusses the importance and value of content as an asset for businesses. It explains that content strategy helps businesses make smart decisions by planning useful, usable, compelling, and findable content. Content marketing and promotion are discussed as ways to attract and engage audiences using relevant information. The document argues that content has become a core part of business and that agencies should recognize the opportunity to help clients shape great content as both a new revenue source and a way to improve project management.
BITB -- Social Media Marketing
This document provides guidance on social media marketing using the acronym C.P.R. to focus on Content, People, and Relevance. It instructs the reader to learn C.P.R. by creating useful and engaging content, knowing their target audience or people, and establishing relevancy to foster advocacy.
BITB -- We The Media
Michael Barber's presentation at agencyside's "Back in the Black" training for agency account teams.
BITB -- Uncovering Opportunities
Kimberly Koehly's presentation for agencyside's "Back in the Black" training for agency account teams.
BITB -- Mobile Marketing
Mobile marketing is becoming increasingly important, with 50% of web traffic coming from mobile devices by 2013, and mobile commerce making up over 10% of purchases by 2015. The document outlines the opportunity for agencies in mobile marketing and provides statistics on mobile usage. It also discusses best practices for agencies in planning effective mobile marketing strategies, integrating mobile across channels, budgeting for mobile initiatives, and following an eight step planning process.
BITB -- Digitally Integrated Planning
The document discusses the benefits of an integrated digital marketing approach over traditional siloed approaches. It recommends that companies listen to users, collaborate across teams, and empower consumers to drive conversations. Examples are given of how to integrate social media, retargeting, mobile, and drive traffic between digital platforms like Facebook.
More from agencyside (20)
Integrating Tumblr into a Social Engagement Strategy
Integrating Tumblr into a Social Engagement Strategy
A Guru or the Gang: Evaluating the 4 Methods of Social Media Agency Staffing
A Guru or the Gang: Evaluating the 4 Methods of Social Media Agency Staffing
The 8 Wrong Questions Agencies are Asking about Social Media
The 8 Wrong Questions Agencies are Asking about Social Media
The 23 Social and Digital Services Your Agency Should Be Selling, But Probabl...
The 23 Social and Digital Services Your Agency Should Be Selling, But Probabl...
Recently uploaded
What Ukraine Has Lost During Russia’s Invasion
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
EED - The Container Port PERFORMANCE INDEX 2023
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Gabriel Whitley's Motion Summary Judgment
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Essential Tools for Modern PR Business .pptx
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
04062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
भारत सरकार द्वारा बड़े पैमाने पर व्हाट्सएप अभियान चलाए जाने से डेटा गोपनीयता, नैतिकता और चुनावों की निष्पक्षता पर सवाल उठते हैं।
Recently uploaded (10)
Hands-on Social Media 2: Monitoring
- 1. hands on social listening and responding aug 31/sep 1, 2009
- 2. Photo credit: wili_hybrid (flickr) They are talking about you.
- 3. Listen. Photo credit: Katie Tegtmeyer (flickr)
- 4. Social Monitoring Tools SocialMention: socialmention.com Facebook Lexicon: www.facebook.com/advertising/?lexicon Technorati: www.technorati.com Google Blog Search: http://blogsearch.google.com Blogpulse: www.blogpulse.com TwitGraph: http://twitgraph.appspot.com/ Twitter: http://search.twitter.com Setup Complexity Dashboard Functionality Sentiment Reach/ Relevance Price *Radian6 ( www.radian6.com ) 3 Comprehensive/ Interactive No 5 $500-1000+ ScoutLabs ( www.scoutlabs.com ) 4 Comprehensive Yes 4 $100-750+ Techrigy (SM2) ( www.techrigy.com ) 3 Limited Yes 4 $500-1000+ TrackUr ( www.trackur.com ) 5 Limited No 3 $20-200+
- 5. Collect information to answer basic questions Photo credit: Goran Zec (flickr)
- 6. What are they saying?
- 7. Where are they saying it?
- 8. Photo credit: victoriapeckham (flickr) Who are they?
- 9. Ready to join in? Photo credit: Caitlinator (flickr)
- 15. Q&A
Editor's Notes
- The good news: they talk in public. And they talk loud. You just have to find out where they are talking. And then you have to listen.
- The good news: they talk in public. And they talk loud. You just have to find out where they are talking. And then you have to listen.
- These people are here to talk to each other primarily. They trust each other a heck of l lot more than you. They don’t trust your advertising. Heck, they may not trust what you say about yourself.