BITB -- Email Marketing
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This document discusses email marketing best practices. It recommends that email marketers focus on retaining current customers rather than acquiring new ones, as retaining customers costs five times less. It emphasizes the importance of list quality, segmentation, CAN-SPAM compliance, sender reputation, and testing to improve email marketing performance. Contact information is provided for the author to answer any questions about these strategies.
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❓ What is Email Marketing?
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❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
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The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
An Ultimate Guide to Email Marketing for Beginners
Marketing is always a comprehensive subject and in this 21st century the concept of marketing has been changed a lot. Now it is like a puzzle where you try to understand and implement the things but nothing works on time..
Vision 6 David Smerdon Pr & Email Final
Digital PR and email marketing are often misunderstood but share important similarities. Both can be accused of being spammy or misleading but effective practices involve getting proper consent, identifying the sender, and allowing easy unsubscription. A best practice is to use email to foster deeper customer relationships through targeted, frequent communications at different stages of the customer lifecycle rather than just one-time mass mailings. Costs for email marketing can be as low as $150 per month to reach thousands of recipients.
Secret formula to email marketing success
The document provides information on email marketing success strategies based on a presentation by Sheryl Connelly. Some key points:
- Email marketing can generate high returns, with an average of $42 returned for every $1 spent according to the Direct Marketing Association.
- A hotel and conference center doubled their revenue and reduced costs by $3375 in 3 months by implementing a targeted email marketing campaign.
- The secret formula to email marketing success is creativity, relevancy, strategy, and using the right tools. This involves things like relevant subject lines, templates, segmentation, welcome campaigns, and testing.
- Attendees are encouraged to take advantage of training and coaching resources, tools, and lists to
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BITB -- Social Commerce and Facebook Credits
Social commerce on Facebook is taking many forms and has been successful, such as Pampers selling 1000 packs of diapers in under an hour through social sharing on Facebook a year ago. Many Facebook users, currently over 600 million total users, engage in social games on the platform, with over 50 million people playing Farmville last month alone. Going forward, further developing social commerce opportunities on Facebook through applications and games holds promise.
BITB -- Tethered Services
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
BITB -- Social CRM
Social CRM involves using social media data and insights to personalize customer experiences. It allows companies to take a proactive rather than reactive approach by understanding customers across different online interactions and channels. Successful Social CRM requires integrating these digital insights into existing CRM systems to deliver a unified view of customers.
BITB -- Search Marketing
The document provides information about search marketing, including that 70-90% of searches are free searches through search engines like Google rather than paid searches. It discusses key metrics like click-through rate and conversion rate that measure the effectiveness of search marketing strategies. The document recommends optimizing websites and content for search engines through techniques like link building, image optimization, and content syndication in order to be found in search results and convert visitors.
BITB -- Outsourcing
The document discusses outsourcing digital services and how to evaluate potential partners. It recommends evaluating your own needs and capabilities before deciding to outsource. If outsourcing, thoroughly research potential partners by talking to their clients and employees, evaluating their expertise and portfolio. Start with a small project to test the partnership before fully committing. Maintain open communication and regularly evaluate the partnership for improvements. Well-managed outsourcing can effectively extend capabilities but requires diligence in selection and oversight of partners.
BITB -- New Technologies, New Marketing
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BITB -- Key Terms and Tools
Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.
BITB -- Industry Stats and Trends
The document discusses statistics and trends related to media consumption, spending, and interactive marketing. It references data from Forrester Research showing fragmentation in media consumption and a shift toward digital and interactive advertising. It questions whether digital media is underutilized as a marketing vehicle or simply more efficient than traditional media.
BITB -- The Digitally Integrated Pitch
Jay Feitlinger and Steve Koch's presentation at agencyside's "Back in the Black" account team training.
BITB -- Digital Media Grows Up
Digital media is increasingly dominated by user-generated content as people have more ways to share information online. Social networking sites like Facebook have hundreds of millions of active users and are shaping how brands market to consumers. As more activities move online through smartphones, companies must integrate their campaigns across different digital platforms to reach customers where they are engaged.
BITB -- Content as an Asset
The document discusses the importance and value of content as an asset for businesses. It explains that content strategy helps businesses make smart decisions by planning useful, usable, compelling, and findable content. Content marketing and promotion are discussed as ways to attract and engage audiences using relevant information. The document argues that content has become a core part of business and that agencies should recognize the opportunity to help clients shape great content as both a new revenue source and a way to improve project management.
BITB -- Social Media Marketing
This document provides guidance on social media marketing using the acronym C.P.R. to focus on Content, People, and Relevance. It instructs the reader to learn C.P.R. by creating useful and engaging content, knowing their target audience or people, and establishing relevancy to foster advocacy.
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BITB -- Mobile Marketing
Mobile marketing is becoming increasingly important, with 50% of web traffic coming from mobile devices by 2013, and mobile commerce making up over 10% of purchases by 2015. The document outlines the opportunity for agencies in mobile marketing and provides statistics on mobile usage. It also discusses best practices for agencies in planning effective mobile marketing strategies, integrating mobile across channels, budgeting for mobile initiatives, and following an eight step planning process.
BITB -- Digitally Integrated Planning
The document discusses the benefits of an integrated digital marketing approach over traditional siloed approaches. It recommends that companies listen to users, collaborate across teams, and empower consumers to drive conversations. Examples are given of how to integrate social media, retargeting, mobile, and drive traffic between digital platforms like Facebook.
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BITB -- Email Marketing
- 1. Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
- 6. When Email Marketing You Are Here
- 9. List Quality Garbage In Garbage Out
- 10. Segmentation JangoMail Email Marketing Survey - August 2010
- 13. Testing Econsultancy Email Marketing Census – March 2011
Editor's Notes
- When to send? Popular tools? Standard Metrics?