This document discusses the role of a community manager. It notes that community managers must always be plugged in to various social media platforms and that their work involves actively engaging on Facebook, Twitter, Flickr and YouTube. Community managers must have the ability to watch for trends, listen to constituents and resist being too defensive. They are responsible for monitoring various alerts and engagement metrics on multiple platforms. The document provides tips on how to handle negative situations, measure success both quantitatively and qualitatively, and emphasizes that community management has become a real job involving diverse responsibilities.