This document provides an overview of crisis communication protocols and best practices. It defines a crisis as an unexpected event that threatens an organization's goals and creates uncertainty. A protocol is described as a framework that outlines communication processes rather than prescribing specific responses. An effective protocol clearly defines roles and responsibilities, provides guidelines based on organizational values, and includes contact information for crisis teams. The document advises that crisis plans become obsolete quickly, while protocols provide a flexible framework to navigate any crisis efficiently.