B2C ecommerce business model - The Hancopf approach Vinny O'Brien ecommerceconcierge
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The document discusses an approach called the HanCopf Framework for developing an ecommerce strategy. It examines key areas like capability, operations, platform, finances, and opportunity realization. The approach considers various factors in each area and how they interconnect. It aims to leverage existing capabilities, skills of others, and give competitive advantage. The goal is to build for scale by combining existing business strategy with ecommerce, future-proofing the strategy.
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B2C ecommerce business model - The Hancopf approach Vinny O'Brien ecommerceconcierge
- 1. Measuring the opportunity Capability People Operations Processes Platform Systems Finances Commitment Opportunity Barriers Reality Where do we start? Goal Market Vertical Reality Achievable
- 2. “Just because you think you can box, doesn’t mean you get in the ring with Ali”
- 3. HanCopf Framework to eCommerce Strategy. Strategy needs to be consistent, considered and deliverable. A good strategy should be inclusive, clear and measurable. A great strategy should leverage your best capabilities, those of others and give you competitive advantage in your market, or the ability to enter new ones. Demystifying the who and how allows you to focus on the why and what if. “The time for separate “ecommerce and business strategies has long since passed. Customers demand more from us, as do stakeholders and colleagues.The vehicle and the speed have changed, but the underlying principles are the same. “ “You cannot be a good mountaineer, however great your ability, unless you are cheerful and have the spirit of comradrie ..” –
- 4. The HanCopf Approach- How the model works Opportunity Realisation Here and Now Influential Decisions Considerations
- 5. Why this approach works • This is not an exercise in bootstrapping • Building for scale – Touch once, use many times • Combines existing business strategy to vehicle that is ecommerce giving • Future Proofing • Leveraging Existing skills • Lean of expertise of others • Access to new markets, otherwise un attainable • Rounded, measured and validated • Collaborative and Inclusive
- 6. Interdependency Capability Operations Platform Finance People People People Systems Systems Systems Processes Processes Processes Financial Capacity Fianancial Capacity Financial Capacity Financial Capacity Training Knowledge Training Time Time HEREANDNOW Opportunity& Vision Where dowe start? The HanCopf Approach The HanCopf Approach Here and Now – Breaking your business down in order to build it back up.
- 7. Considerations Considerations Capability Operations Platform Finance Here and Now Skills People Industry Standing Industry Experience in Role Systems Legacy Systems Budgets Already Online Role Definition Processes New Systems Comparison New orExisting Capacity Legacy Limitations Cost Savings Org Structure Desire Industry Cost Opportunity Loss Financaial Capacity Empowerment Lifecycle Skills/team Commitment Existing Systems Motivation Skills Adjacent Systems Expected ROI Supply Chain Hiring Ability Gaps/Missing Skills Critical/Keyperson Dependencies Required ROI Market Budget Knowledge International Capacity Viability Country of Target Knowledge Continuity Flexibility Data B2B/B2C/Both Availability Customers Speed Commitment Data Competitors Reliability Opportunity Loss Data Security Competitive Landscape Physical operations Value/IP Niche Proximity to Customer Support Maintenance Mass Market Data HEREANDNOW Opportunity & Vision Where do we start? The HanCopf Approach
- 8. Influential decisions Considerations Capability Operations Platform Finance Here and Now Skills People Industry Standing Industry Experience in Role Systems Legacy Systems Budgets Already Online Role Definition Processes New Systems Comparison New orExisting Capacity Legacy Limitations Cost Savings Org Structure Desire Industry Cost Opportunity Loss Financaial Capacity Empowerment Lifecycle Skills/team Commitment Existing Systems Motivation Skills Adjacent Systems Expected ROI Supply Chain Hiring Ability Gaps/Missing Skills Critical/Keyperson Dependencies Required ROI Market Budget Knowledge International Capacity Viability Country of Target Knowledge Continuity Flexibility Data B2B/B2C/Both Availability Customers Speed Commitment Data Competitors Reliability Opportunity Loss Data Security Competitive Landscape Physical operations Value/IP Niche Proximity to Customer Support Maintenance Mass Market Data HEREANDNOW Opportunity & Vision Where do we start? The HanCopf Approach