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IBM Bluemix
Christopher Ferris 
IBM Distinguished Engineer, CTO Cloud Interoperability 
@christo4ferris 
Nathan Vega 
Bluemix Developer Engagement 
Sanjay Joshi 
Project Manager, jStart Emerging Tech
On Being a Developer 
http://xkcd.com/303/ 
Shamelessly plagiarized from 
Dr Nic Willims
Fail 
Fast 
Seconds to 
Deploy Friction 
Free 
Any 
Language 
Continuou 
s 
Integration 
Mobile 
Ready 
Useful 
APIs 
Focus on 
Code 
Choice of 
Tools 
4 
Developer’s expectations have evolved
Building on open technologies 
OAuth 
Software 
as a Service 
Platform 
as a Service 
OSLC Infrastructur 
e 
as a Service 
API 
economy 
Cloud 
operating 
environment 
Software-defined 
environment 
TOSCA 
http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
IBM Bluemix
What is Bluemix? 
7 
Bluemix is an open, standards-based cloud platform for 
building, managing, and running applications of all types 
(web, mobile, big data, Internet of things, …). 
Instant Environments 
The developer can choose 
any language runtime or 
bring your own. Zero to 
production in one command. 
DevOps 
Development, monitoring, 
deployment, and logging tools 
allow the developer to run the 
entire application. 
APIs and Services 
A catalog of IBM, third party, 
and open source API services 
allow the developer to stitch an 
application together in minutes. 
On-Prem Integration 
Build hybrid environments. 
Connect to on-premise assets 
plus other public and private 
clouds. 
Flexible Pricing 
Sign up in minutes. Pay as 
you go and subscription 
models offer choice and 
flexibility. 
Layered Security 
IBM secures the platform and 
infrastructure and provides 
you with the tools to secure 
your apps.
How does Bluemix work? 
Bluemix embraces Cloud Foundry as an open source Platform as a 
Service and extends it with IBM, third party, and community built services.
Cloud Foundry: building a platform for the people 
Driving path to open 
governance 
• Establish a path for full open 
governance 
• Securing sponsor commitments 
• Extension of the CF ecosystem 
• Legal support 
• Active advisory board participant 
PULL REQ / WK 
Fostering community 
• Large dedicated team of 
community facing engineers 
• Active social media campaign 
• Evangelism at developer 
conferences 
• Sponsor CF Summits 
• Host CF Meetups US/EU/Asia 
COMPANIES 
Cloud Foundry Dojo 
• 8 IBMers through / 
participating in Dojo 
• 4 IBMer Dojo graduates have 
achieved committer rights & 
participate actively on CF dev 
teams 
SPONSORS 
Code contributions 
• Collaborative integration of 
UAA/login server & OpenStack 
Keystone 
• Collaboration on Eclipse tools for CF 
• Availability zones 
• CLI & Cloud Controller API g11n 
• Admin UI 
• Buildpack administration 
• Websphere Liberty buildpack 
• Performance Acceptance Tests 
731k 
Platinum Members Gold Members 
Silver Members 
LINES OF CODE 
40+ 
46+ 
37
Why are developers using Bluemix? 
10 
Go from zero to running 
code in a matter of 
minutes. 
Automate the development 
and delivery of many 
applications. 
To rapidly bring 
products and services to 
market at lower cost 
To continuously deliver 
new functionality to their 
applications 
To extend existing 
investments in IT 
infrastructure 
Extend existing investments by 
connecting securely to on-premise 
infrastructure.
Create apps quickly with prebuilt services 
Choice 
11 
• Runtimes, services, and tooling 
up to you 
Industry Leading IBM Capabilities 
• Services leveraging the depth 
of IBM software 
• Full range of capabilities 
Completeness 
• Open source platform and services 
• Third party to enable key use cases 
Security 
Services 
Web and 
application 
services 
Cloud 
Integration 
Services 
Mobile 
Services 
Database 
services 
Big Data 
services 
Watson 
Services 
A full range of capabilities to suit any great idea.
Bluemix works 
Demo time!
Bluemix works 
with your apps.
Integrate with your on-premise applications 
14 
Securely connect to and leverage data from your existing systems. 
Secure Connector 
API from On-Premise 
Cast Iron Integration 
Data Orchestration 
(Future) 
Embedded Private 
API Catalog 
(Future) 
This API provides access to on-premise data, specifically a 
lookup of the address where a customer purchase was made.
Monitor your apps in real time 
15 
Integrated diagnostics for detailed application behavior.
Security without the headache 
Exploiting IBM portfolio of capabilities 
16 
You focus on your apps and their data. IBM manages the rest. 
• Leveraging SoftLayer and IBM 
hosting experience 
• Adheres to rigorous IBM 
security standards: 
Tools to secure your apps 
• SSO for multiple applications 
and social logins 
• Appscan for web and mobile to 
detect vulnerabilities 
Defense in depth 
Intrusion 
protection/penetratio 
n testing 
Data isolation in 
virtualized components 
Automated patch 
management 
Code 
Data 
Runtime 
Middleware 
OS 
Virtualization 
Servers 
Storage 
Networking 
Developer’s 
Focus 
IBM’s 
Focus
Bluemix works 
within your budget.
Sign up in minutes. Pay for what you use. 
18 
Cloud based pricing models to serve developer needs. 
Friction free adoption 
• 30 day trial - designed to allow testing 
of an entire application on the platform 
• Free tier for every service - 
encourages experimentation of new 
services for applications already 
running on Bluemix 
Multiple Commitment Models 
• Pay as you go - optimized for 
flexibility, no term commitment 
• Subscription - term based optimized 
for cost, discounted from pay as you 
go rates 
Self Service 
• Zero to coding in less than 5 minutes 
• Credit card over the web in many 
countries – or through your IBM rep
Bluemix works. 
Start your free trial today. 
Explore our sample code. 
Look for an event near you.
Questions?
Thank you!

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Bluemix Overview & Demo

  • 2. Christopher Ferris IBM Distinguished Engineer, CTO Cloud Interoperability @christo4ferris Nathan Vega Bluemix Developer Engagement Sanjay Joshi Project Manager, jStart Emerging Tech
  • 3. On Being a Developer http://xkcd.com/303/ Shamelessly plagiarized from Dr Nic Willims
  • 4. Fail Fast Seconds to Deploy Friction Free Any Language Continuou s Integration Mobile Ready Useful APIs Focus on Code Choice of Tools 4 Developer’s expectations have evolved
  • 5. Building on open technologies OAuth Software as a Service Platform as a Service OSLC Infrastructur e as a Service API economy Cloud operating environment Software-defined environment TOSCA http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
  • 7. What is Bluemix? 7 Bluemix is an open, standards-based cloud platform for building, managing, and running applications of all types (web, mobile, big data, Internet of things, …). Instant Environments The developer can choose any language runtime or bring your own. Zero to production in one command. DevOps Development, monitoring, deployment, and logging tools allow the developer to run the entire application. APIs and Services A catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes. On-Prem Integration Build hybrid environments. Connect to on-premise assets plus other public and private clouds. Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps.
  • 8. How does Bluemix work? Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.
  • 9. Cloud Foundry: building a platform for the people Driving path to open governance • Establish a path for full open governance • Securing sponsor commitments • Extension of the CF ecosystem • Legal support • Active advisory board participant PULL REQ / WK Fostering community • Large dedicated team of community facing engineers • Active social media campaign • Evangelism at developer conferences • Sponsor CF Summits • Host CF Meetups US/EU/Asia COMPANIES Cloud Foundry Dojo • 8 IBMers through / participating in Dojo • 4 IBMer Dojo graduates have achieved committer rights & participate actively on CF dev teams SPONSORS Code contributions • Collaborative integration of UAA/login server & OpenStack Keystone • Collaboration on Eclipse tools for CF • Availability zones • CLI & Cloud Controller API g11n • Admin UI • Buildpack administration • Websphere Liberty buildpack • Performance Acceptance Tests 731k Platinum Members Gold Members Silver Members LINES OF CODE 40+ 46+ 37
  • 10. Why are developers using Bluemix? 10 Go from zero to running code in a matter of minutes. Automate the development and delivery of many applications. To rapidly bring products and services to market at lower cost To continuously deliver new functionality to their applications To extend existing investments in IT infrastructure Extend existing investments by connecting securely to on-premise infrastructure.
  • 11. Create apps quickly with prebuilt services Choice 11 • Runtimes, services, and tooling up to you Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Watson Services A full range of capabilities to suit any great idea.
  • 13. Bluemix works with your apps.
  • 14. Integrate with your on-premise applications 14 Securely connect to and leverage data from your existing systems. Secure Connector API from On-Premise Cast Iron Integration Data Orchestration (Future) Embedded Private API Catalog (Future) This API provides access to on-premise data, specifically a lookup of the address where a customer purchase was made.
  • 15. Monitor your apps in real time 15 Integrated diagnostics for detailed application behavior.
  • 16. Security without the headache Exploiting IBM portfolio of capabilities 16 You focus on your apps and their data. IBM manages the rest. • Leveraging SoftLayer and IBM hosting experience • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • Appscan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetratio n testing Data isolation in virtualized components Automated patch management Code Data Runtime Middleware OS Virtualization Servers Storage Networking Developer’s Focus IBM’s Focus
  • 17. Bluemix works within your budget.
  • 18. Sign up in minutes. Pay for what you use. 18 Cloud based pricing models to serve developer needs. Friction free adoption • 30 day trial - designed to allow testing of an entire application on the platform • Free tier for every service - encourages experimentation of new services for applications already running on Bluemix Multiple Commitment Models • Pay as you go - optimized for flexibility, no term commitment • Subscription - term based optimized for cost, discounted from pay as you go rates Self Service • Zero to coding in less than 5 minutes • Credit card over the web in many countries – or through your IBM rep
  • 19. Bluemix works. Start your free trial today. Explore our sample code. Look for an event near you.

Editor's Notes

  1. Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  2. Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  3. The instant power and speed of cloud has brought about new expectations for building applications on it. Developers now expect: To be able to deploy updates to their applications in seconds To write their code in whichever tool or language they choose Each has its own distinct “personality” and followings of developers have evolved around each of these To be able to continually integrate working copies of code into a shared mainline at multiple points during the day To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware. To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes To integrate useful APIs into their applications - who wants to write code that’s already been written and tested? To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
  4. Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  5. Key themes Speed Instant environments Quick deployments Sign up in minutes Ease of Use Instant Environments Services prebuilt for your use - IBM, Third Party, Community DevOps tools to monitor, plan, deploy, and manage your apps Flexibility On-Prem integration Flexible pricing Security IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations Provides you with the tools to secure your apps
  6. Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  7. We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page). Rapid setup and time to production Frequent releases - delivery of fixes or new functionality quickly Integrating apps with on premise infrastructure
  8. Bluemix allows developers the flexibility to choose their own languages and tooling - but choice doesn’t stop there. We want to allow developers to compose their applications of whichever services, IBM created or otherwise, that work best for them, their organization, and their projects. IBM Created Service Examples (full range of proven, industry leading capabilities): SQL Database (DB2 relational database), Analytics Warehouse (Blu Acceleration powered), MQLight (message provider), Cloudant (IBM’s no-sql database), Watson Services (cognitive computing), Mobile Application Security, Push Notifications Third Party Created Service Examples (competing or otherwise - note the colors): Clear DB (MANAGED MySQL relational database), Cloud AMQP (MANAGED rabbit MQ message provider), MongoLab (MANAGED no-sql mongo db), Square (process mobile payments), Twilio (VoIP Calls, SMS & MMS sending/receiving) Community Services (if open source works best for you): mysql (MySQL open source db), rabbitmq (RabbitMQ open source message provider), redis (open source Key-Value store),
  9. Transition to talking about specific capabilities. The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works… And it works with the apps you/your team wants to build.
  10. Transition to talking about specific capabilities. The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works… And it works with the apps you/your team wants to build.
  11. We know how important your existing on-premise and other cloud investments are to your business - so we’ve designed Bluemix to quickly, easily, and securely connect to them: Secure Connector provides a simple mechanism for connecting to another system - be it on-site (behind a firewall) or in the cloud. If you have DataPower, Bluemix works with that as well. The Standard (Cast Iron) Secure Connector is a simple software based connector that establishes a tunnel between BlueMix applications and the network on which it is installed, leveraging a secure (HTTPS) access that eliminates the need for a firewall port. You can create REST APIs against endpoints you’ve securely connected to (i.e. an API that “GETs” customer information from a DB2 database on-premise) CastIron Live (separate IBM SaaS product) Integration (future) Data Orchestration (future) Catalog of the custom APIs you’ve created that is in-line with existing service catalog (future)
  12. Gain the visibility and control you need over your applications. Understand how your apps are performing in real time with these key metrics Uptime Usage Response time Easy-to-use dashboards and integrated analytics-powered search capability help you find the root cause line of code quickly and easily. Integrated log file analysis on a single tab that helps you to quickly identify errors.
  13. Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications. IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards: Defense in depth Each layer (in the stack on the right) is secured assuming that the layer above isn’t. Intrusion protection/penetration testing Data Isolation Automated Patch Management Your focus is on securing your applications. We provide you with the tools to do that. SSO AppScan Scans your apps to detect vulnerabilities
  14. Transition to talking about pricing. The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works… And it works within your budget - free trial to start, free tier for every service, pay for what you use (and nothing more), get a discount with a subscription.
  15. Bluemix’ pricing is just as flexible as many of the other capabilities we’ve discussed. You can sign up for Bluemix in a matter of minutes A 30 day free trial (no credit card required) allows you to experience all that Bluemix has to offer A free tier for every service encourages further experimentation after the trial has ended Once you’re ready to move forward with Bluemix, pricing is straightforward: Pay as you go Pay for what you use (runtimes/services) and nothing more No commitment Subscription Pick a monthly commitment price and subscription term — receive a discount off of pay as you go rates
  16. The theme throughout this presentation has been that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it JUST works. ACTION: Start a free trial today - I can help you now! www.bluemix.net
  17. The theme throughout this presentation has been that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it JUST works. ACTION: Start a free trial today - I can help you now! www.bluemix.net
  18. The theme throughout this presentation has been that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it JUST works. ACTION: Start a free trial today - I can help you now! www.bluemix.net