Haldiram - MBA students of Chitkara Business School
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Scope and Application of E-commerce in B2C - Haldiram's
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
MBA students of Chitkara Business School presents PO Analysis on SBI
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Scope and Application of E-commerce in B2C - Haldiram's
This document analyzes how e-commerce activity can contribute to the enhancement of Haldiram, a large Indian sweet and snack shop. It begins with an overview of Haldiram's history and current business model. It then performs a market analysis including a 4P marketing mix, SWOT analysis, and Porter's Five Forces analysis. Some of Haldiram's strengths identified include its brand awareness, product variety, quality, and supply chain. Opportunities for growth include expanding reach in India and abroad. The document recommends implementing an e-commerce solution in three phases: identifying opportunities, selecting infrastructure, and implementing the solution. It provides suggestions for how Haldiram can build trust and add value through its e-commerce platform
Haldiram ppt final
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
MBA students of Chitkara Business School presents PO Analysis on SBI
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This document provides an analysis of promotional opportunities for State Bank of India, the largest bank in India. It discusses SBI's various banking services including investment banking, retail banking, commercial banking, private banking, and asset management. It then analyzes SBI's target markets, communication objectives to increase awareness, attention and purchase actions. Finally, it discusses factors affecting the communication budget and recommends matching communication strategies and tactics to SBI's overall strategy.STRATEGIC - MANAGEMENT
The document discusses reasons why strategic plans often fail. The top five reasons are poor communications, weak leadership, lack of a clear action plan, passive management, and low motivation. Other common reasons for failure include not understanding customers, inability to predict competitors' reactions, overestimating resources, poor coordination, lack of commitment from senior management and employees, failure to manage change, and not following or tracking progress of the strategic plan. Paying attention to these factors can help improve success with strategic planning and implementation.
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Snack-kit: personalize your nutribox (Oscar Mayer's Product extension)
The document discusses Kraft Foods' proposed Snack-Kit personalized snack box service. It would allow customers to choose from over 30 snack options to fill a box with 5 customized snacks. The service aims to help people save time while getting healthy, organic snacks. If successful, it could generate $98.8 million in revenue in its first year. However, Kraft will need to ensure the fresh foods are delivered safely and consider competitors like Whole Foods in the healthy snack market.
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Haldiram's
This document lists the team members of a group project and then provides a SWOT analysis for Haldiram's, an Indian snack food company. The SWOT analysis identifies Haldiram's strengths as its first mover advantage, product variety, improved packaging, high quality products, and online marketing. Weaknesses include limited promotion, not catering to children, concentrating on traditional products, and having outlets mainly in North India. Opportunities exist in international markets, providing healthy snacks to hotels serving NRIs and tourists, and increasing outlet numbers. Key threats are competitors like Frito Lays, Lehar, Parles, and Britannia.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
HALDIRAM
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Haldira ms
The document provides information about Haldiram, an Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), target markets, distribution channels, and issues like shelf placement, transit losses, and claim settlements.
haldirams getting four ps right case study
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
31191934 haldiram-ppt
Haldiram is one of India's largest sweets and snacks manufacturers based in Bikaner. To capture a larger share of the organized namkeens and sweets market, Haldiram should [1] anticipate consumer requirements, [2] introduce new flavors regularly, [3] prominently display products near counters, and [4] ensure appealing and reusable packaging. For promotion, Haldiram should use both above and below the line strategies, including television, radio, women's events, and cookery show sponsorships. To compete with large brands like Frito Lay, Haldiram should promote its namkeens as using traditional methods and free from artificial ingredients through an extensive advertising campaign.
Haldiram Products Private Limited
Haldiram's started as a small sweet shop in 1937 in Bikaner, India and has since grown to become a major Indian snack food brand. It was the first company to brand and package traditional Indian snacks, increasing shelf life. Over the decades it has expanded its product portfolio, opened restaurants, and entered international markets. The company uses stringent quality assurance processes like lab testing of ingredients and products to ensure safety and quality control. It holds a leading market share although it faces competition from other major snack food brands in India.
establishing haldiram in china/ hongkong
The document analyzes Haldiram's potential expansion into China. It provides background on Haldiram's history and operations in India. It then performs strategic analyses of China's market environment including PESTLE, Porter's 5 Forces, and competitor analyses. Based on these, it identifies opportunities for Haldiram's such as positioning as a healthy snack brand and entering China through Hong Kong restaurants and packaged foods. Challenges include strong competitors and changing consumer trends towards local cuisines. The document recommends strategies for Haldiram's to differentiate and succeed in China.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Marketing Case Study
Aakash Namkeen Private Limited is a wholesaler and retailer of snacks established in 1992 with a turnover of up to 5 crore rupees annually. It offers over 90 snack products predominantly in Madhya Pradesh and surrounding areas. A SWOT analysis revealed strengths in product quality but weaknesses in promotion and distribution. Porter's five forces model showed high competitive rivalry and bargaining power of suppliers and consumers in the Indian snack market. For Aakash to become the market leader, it will need to focus on product differentiation, optimized pricing, increased promotion activities, and intensive distribution.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Starbucks price strategy
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Lay's India: Report
Lay's India used social media to build their brand community and engage consumers. Their 2011 campaign on Facebook, YouTube, and other platforms for Lay's Flavor World Cup contest had the objectives of reaching consumers, building brand affinity, and promoting participation. The plan involved maintaining a presence, sharing information and engaging consumers on these platforms. Key deliverables and insights included high community interactions from creative posts, activities, and cricket content, as well as opportunities to improve engagement through integrated content like videos.
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Delhi has emerged as one of India's major retail hubs, with nearly 9 million square feet of retail space. However, Delhi faces several challenges that are hindering its potential as a retail capital, including high real estate costs, lack of quality supply, regulatory issues, and infrastructure problems. A CBRE survey found that Delhi has the most luxury brands and is the preferred city for retailers' initial entry into India. For Delhi to better realize its potential, stakeholders including government, developers, and retailers need to work together to address challenges in areas like regulations, mall management, workforce skills, and urban planning.
Haldiram's
This document lists the team members of a group project and then provides a SWOT analysis for Haldiram's, an Indian snack food company. The SWOT analysis identifies Haldiram's strengths as its first mover advantage, product variety, improved packaging, high quality products, and online marketing. Weaknesses include limited promotion, not catering to children, concentrating on traditional products, and having outlets mainly in North India. Opportunities exist in international markets, providing healthy snacks to hotels serving NRIs and tourists, and increasing outlet numbers. Key threats are competitors like Frito Lays, Lehar, Parles, and Britannia.
Haldiram's case presentation..Getting 4 p's right
Haldiram's is an Indian snack food company established in 1937 in Bikaner, Rajasthan. It has expanded to multiple cities across India and internationally. To sustain growth and tackle competition, Haldiram's focuses on the four Ps of marketing - product, price, place, and promotion. It offers a wide range of traditional and new products. Pricing is competitive considering Indian consumers. Distribution and shelf availability are strong. Promotion emphasizes quality, taste, and shelf life through various advertising avenues. Packaging influences impulse purchases. The company continues innovating and expanding its offerings and locations.
HALDIRAM
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches the idea of using Haiku Deck to easily create and share slideshow presentations online.
Haldira ms
The document provides information about Haldiram, an Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), target markets, distribution channels, and issues like shelf placement, transit losses, and claim settlements.
haldirams getting four ps right case study
Haldiram's is an Indian snack food company founded in 1937 in Bikaner, India. It has since expanded to include manufacturing units, retail shops, and restaurants across India. To tackle competition from small unorganized players, Haldiram's focuses on getting the four Ps - product, price, place, and promotion - right. It offers a wide range of traditional Indian sweets and snacks at competitive prices and through a robust distribution network. Haldiram's promotes its products through catchy slogans, print media, hoardings, and attractive packaging designed to increase shelf life. This strategy of prioritizing the four Ps has contributed to Haldiram's continued growth and expansion over several decades.
31191934 haldiram-ppt
Haldiram is one of India's largest sweets and snacks manufacturers based in Bikaner. To capture a larger share of the organized namkeens and sweets market, Haldiram should [1] anticipate consumer requirements, [2] introduce new flavors regularly, [3] prominently display products near counters, and [4] ensure appealing and reusable packaging. For promotion, Haldiram should use both above and below the line strategies, including television, radio, women's events, and cookery show sponsorships. To compete with large brands like Frito Lay, Haldiram should promote its namkeens as using traditional methods and free from artificial ingredients through an extensive advertising campaign.
Haldiram Products Private Limited
Haldiram's started as a small sweet shop in 1937 in Bikaner, India and has since grown to become a major Indian snack food brand. It was the first company to brand and package traditional Indian snacks, increasing shelf life. Over the decades it has expanded its product portfolio, opened restaurants, and entered international markets. The company uses stringent quality assurance processes like lab testing of ingredients and products to ensure safety and quality control. It holds a leading market share although it faces competition from other major snack food brands in India.
establishing haldiram in china/ hongkong
The document analyzes Haldiram's potential expansion into China. It provides background on Haldiram's history and operations in India. It then performs strategic analyses of China's market environment including PESTLE, Porter's 5 Forces, and competitor analyses. Based on these, it identifies opportunities for Haldiram's such as positioning as a healthy snack brand and entering China through Hong Kong restaurants and packaged foods. Challenges include strong competitors and changing consumer trends towards local cuisines. The document recommends strategies for Haldiram's to differentiate and succeed in China.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Marketing Case Study
Aakash Namkeen Private Limited is a wholesaler and retailer of snacks established in 1992 with a turnover of up to 5 crore rupees annually. It offers over 90 snack products predominantly in Madhya Pradesh and surrounding areas. A SWOT analysis revealed strengths in product quality but weaknesses in promotion and distribution. Porter's five forces model showed high competitive rivalry and bargaining power of suppliers and consumers in the Indian snack market. For Aakash to become the market leader, it will need to focus on product differentiation, optimized pricing, increased promotion activities, and intensive distribution.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Starbucks price strategy
Starbucks uses several pricing strategies depending on the market. [1] In new international markets, it uses market-oriented pricing, setting prices based on research of local competitors. [2] Domestically, it generally prices higher than competitors like Dunkin' Donuts, positioning itself as a premium brand offering an "experience." [3] It also employs techniques like price skimming, where new products are priced high to gain profit, and second-degree price discrimination, offering volume discounts to large buyers.
Lay's India: Report
Lay's India used social media to build their brand community and engage consumers. Their 2011 campaign on Facebook, YouTube, and other platforms for Lay's Flavor World Cup contest had the objectives of reaching consumers, building brand affinity, and promoting participation. The plan involved maintaining a presence, sharing information and engaging consumers on these platforms. Key deliverables and insights included high community interactions from creative posts, activities, and cricket content, as well as opportunities to improve engagement through integrated content like videos.
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Vintee sahni
The document summarizes several government health insurance schemes in India aimed at providing social security and healthcare access to poor families. It outlines schemes launched since 1952 that cover various target groups like BPL families, government employees, rural households, and provide benefits like financial protection, cash benefits for physical distress, reimbursements, and death cover. While these schemes aim to improve healthcare access, public expenditure on health in India is still much lower than countries like the US. The overall market is growing but schemes need reforms and expanded coverage to achieve desired results.
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The document summarizes several government health insurance schemes in India, including Rashtiya Swasthya Bima Yojana, Employment State Insurance Scheme, Central Government Health Scheme, Aam Aadmi Bima Yojana, Janashree Bima Yojana, Universal Health Insurance Scheme, Pradhan Mantri Suraksha Bima Yojana, and Pradhan Mantri Jeevan Jyoti Bima Yojana. It notes that while the government health insurance segment has grown, less than one-fifth of India's population is covered. The 2016 union budget increased allocation to the health ministry and launched a new health protection scheme to provide up to Rs. 1 lakh of
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The telecom industry in India began in 1851 with experimental electric telegraph lines between Calcutta and Diamond Harbor. A separate telegraph department was established for public use in 1854. Over time, the industry expanded to include telephone services in 1881 and radio services in the 1920s. Major players established between the 1980s-2000s include Bharti Airtel, BSNL, Vodafone, Reliance, Idea, and Tata. Bharti Airtel and Vodafone have the largest market shares as of 2011. The industry faces challenges of limited spectrum, high taxes, and the need for further rural infrastructure development.
Banking industry evolution
The document provides an overview of the banking industry, including its evolution and history. It discusses how banking originated in temples and palaces as safe places to store gold and other valuables. It then outlines the emergence of early banks like merchant banks in medieval times and the formalization of banking within distinct buildings by the Romans. The document also summarizes the nature, trends, and federal regulation of the modern banking industry.
Electronics industry
The document provides an overview of the electronics industry in India. It discusses the evolution of the industry from the early 1900s to the present day, with key developments including the rise of consumer electronics in the 1970s and growth of the industry in India starting in the 1960s. Major players in the Indian market are outlined like Sony, Toshiba, Samsung, Apple, and Nokia. The current state of the computer, audio/video, and mobile phone sectors in India are then summarized with projections for continued growth in the coming years.
FMCG
The document provides an overview of the FMCG industry in India. It discusses the major segments of the industry including household care, personal care, food and beverages. It analyzes the market size and shares of major players like HUL, ITC and Nestle. The presentation also outlines the growth prospects, challenges and trends in the industry as well as profiles the top executives of major FMCG companies.
Final
The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward with various media formats. It profiles the top advertising agencies in India, such as Ogilvy & Mather, JWT, and McCann Erickson, and their major clients. Challenges facing the industry include rising costs, audience fragmentation, and increased competition. Recent trends include the growth of digital advertising and globalization.
Automobile industry
The document provides an overview of the automobile industry in India, including its history, evolution, major players, exports, current status, challenges and trends. It discusses how the industry emerged in the 1940s and grew after economic liberalization in 1991. It is now the 7th largest in the world and a major exporter. Major players include Tata, Maruti, Hyundai and key executives leading companies in India are discussed.
Retail marketing research
The document discusses the history and development of retail business in India. It notes that retail began with village fairs and mom-and-pop stores and saw the emergence of early chains in textiles. The retail sector has grown in three waves since the 1990s. Modern retail formats now include department stores, supermarkets, malls and various specialty stores. Major players in the Indian retail market are discussed and challenges facing the industry such as infrastructure and competition from informal retailers are also summarized.
CBS students present report on Tanishq
Tanishq is an Indian jewelry brand established in the 1990s that was pioneered by TATA. It created a revolution in the Indian jewelry industry by introducing karatmeters and emphasizing pure 22 karat gold. Tanishq uses integrated marketing communication strategies like television, print, and online advertisements targeting consumers like working women and teenagers. It promotes brand awareness and builds long-term customer relationships while emphasizing its advantage of lower labor costs and distribution through owned outlets supported by the TATA enterprise. Competitors and suggestions for expanding product lines and retail outlets are also discussed.
Presentation by CBS students on Star alliance
Star Alliance is the world's largest airline alliance, with 28 member airlines. It was launched on May 14, 1997. Star Alliance provides over 10,000 daily flights to more than 1,172 airports in 181 countries. The alliance offers cost savings through shared facilities and staff among members. It provides benefits to travelers like lower prices, more destinations, and optimized connections between member airlines. Before Star Alliance, global travel was more complex and inconvenient due to uncoordinated connections between airlines.
Presentatin by CBS students on Star alliance
Star Alliance is the world's largest airline alliance, with 28 member airlines. It was launched on May 14, 1997. Star Alliance provides over 10,000 daily flights to more than 1,172 airports in 181 countries. The alliance offers cost savings through shared facilities and staff among members. It provides benefits to travelers like lower prices, more destinations, and optimized connections between member airlines.
Star alliance
Star Alliance is the world's largest airline alliance, with 28 member airlines. It was launched on May 14, 1997. Star Alliance provides over 10,000 daily flights to more than 1,172 airports in 181 countries. The alliance offers cost savings through shared facilities and staff among members. It provides benefits to travelers like lower prices, more destinations, and optimized connections between member airlines.
More from Sandhir Sharma, Ph.D. (Management) (20)
Haldiram - MBA students of Chitkara Business School
- 3. Competitors Fritolay, ITC, Parle (chips) Fritolays-Lehar, Bikaner (Mixtures) HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup) Traditional food outlets & sweet shops on local level. S&A Foods (Sweets)
- 4. Competitor Analysis MNC’s with high and diversified communication. Competitor’s Wide SKU’s and product line. Competition has Wide and penetrated distribution network.
- 6. Communication Objective Increase category demand. Awareness through presence (distribution). Repeat purchase.
- 7. Opportunity For Communication Strategies & Tactics New segment Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures. 2 and 3 tier cities with Ice-cream carts invading HUL’s market. Geographic Entering new geographies which are highest in terms of convenient food consumption.
- 8. Contd… New product line Sugar free ice-creams and sweets. Products according to local needs of the international geographies. New B2B markets Institutions – hotels, pick n moves, offices, schools, colleges. Airline catering.
- 10. Consumer promotions – 15%
- 12. THANK YOU