1. Strategy planning
 Strategy plan is define as what a business wants to
achieve & also lays down on action plan in the market
place as to how to achieve. The basic objective of any
corporation is to survive in the market & sustain itself
by creating value to all stakeholder in the dynamic
business world.

2. TOP FIVE REASON
Communications
Leadership
No Plan Behind the Idea
Passive Management
Motivation and Personal Ownership

3. Communications
 Poor communications seems to take many forms.
Apparently, some groups like to develop strategic
plans, and then hide them under a rock.
 Poor communications among team members
responsible for decisions in implementation.
Expectations and opinions are not shared
openly, thoroughly, and effectively."
 The failure to communicate the vision and strategic
objectives to stakeholders

4. Leadership
Failing of leadership starting and ending at the
top." "Lack of a true motivating leader." This
contributes or offered some specificity: "Weak
leadership.
This results in improper resource allocation, lack of
buy-in, poor follow-through, inadequate
checks, misaligned goals/ strategies/
actions, inefficient rewards and
punishments, cover-ups, etc."

5. No Plan Behind the Idea
Most great plans aren't. They are just nice, highlevel ideas
A strategy document almost never actually states
what is to be done from day to day and a way for
employees to track their actual progress.
Most strategies stop at the 'conceptual stage'
rather than actually give very Specific tasks to be
done

6. Motivation and Personal
Ownership
 More effort is needed to help people understand how getting behind
the company's goals can support their personal goals.
 What are the symptoms when there is no motivation/personal
ownership?
 Inability of individuals to view strategic planning an important and
exciting part of their job."
 Lack of employees' support.
 Lack of better sales efforts.
 Lack of initiative at the lower levels of implementation, the 'front
lines'.
In summary is this prediction: "The project will never succeed if
there is no emotion or passion involved."

7. Passive Management
This is characterized by assuming that things will
run themselves after we get them started,
When the implementation phase begins there is not
enough follow-through -- or follow-up for that
matter -- from senior management." “
Poor and inexperienced management to execute the
plan.

8. Reasons why strategic plans fail
 Failure to understand the customer

Why do they buy

Is there a real need for the product

inadequate or incorrect marketing research
 Inability to predict environmental reactionWhat
 will competitors do


Fighting brands
Price wars
 Will government intervene

9. Over-estimation of resource competence
Can the staff, equipment, and processes
handle the new strategy.
Failure to develop new employee and
management skills.
Failure to coordinate
Reporting and control relationships not
adequate.
Organizational structure not flexible enough

10. Failure to obtain senior management commitment
Failure to get management involved right from the
start
Failure to obtain sufficient company resources to
accomplish task
Failure to obtain employee commitment
New strategy not well explained to employees
No incentives given to workers to embrace the new
strategy

11. Failure to manage change
Inadequate understanding of the internal resistance
to change
Lack of vision on the relationships between
processes, technology and organization
Poor communications
Insufficient information sharing among stakeholders
Exclusion of stakeholders and delegates

12. Under-estimation of time requirements
No critical path analysis done
Failure to follow the plan
No follow through after initial planning
No tracking of progress against plan
No consequences for above

13. Conclusion
 Pay attention to the above factor and you'll be ahead of
the strategic planning game. These observations and
insights can help you improve your success rate with
implementing strategic plans,
so it doesn't feel like doing the splits over a
case of dynamite.