Haldiram's

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Haldiram's

  1. 1. TEAM MEMBERS1.Sirajul muneer2.Soumesh T3.Suman kumar4.Sumathi pai5.Umesh6.Vineeth
  2. 2. Haldiram’s group
  3. 3. Haldiram’s
  4. 4. SWOT of Haldiram’sStrengthFirst mover advantageVariety of productImproved packagingHigh quality productOnline marketingWeaknessPromotionNot catering to childrenConcentrates more on traditionalOutlets are limited only to mainly NorthIndia
  5. 5. OpportunityInternational marketHotel providing healthy snack foods for NRIand foreign touristsIncrease the number of outletsThreatCompetitor : Frito Lays , Lehar, Parles,Britannia
  6. 6. Market mixProduct MixPrice Mix
  7. 7. Place MixPromotion
  8. 8. Thank you
  9. 9. Thank you

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