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Mobile data traffic is growing rapidly and will continue to do so in the coming years. By 2015, global mobile data traffic will increase 26-fold from 2010 levels and two-thirds of mobile data traffic will be from video. There will also be 788 million mobile-only internet users by 2015. Tablets are contributing significantly to this growth, with each tablet generating 5 times more data traffic than the average smartphone in 2010. Mobile constraints require web designers to focus on creating content that is focused, fast and frequently used on small screens.
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- 1. Mobile/TabletGrowth and Useon the Web
- 2. New Mobile DevicesNewsmartphones create as much traffic as 24 basic model phones
- 3. Tablets generate asmuch as 122
- 4. Mobile video contentwill exceed 50% for the first time in 2011Mobile Phones
- 5. The Growth ofUseGlobal mobile data traffic will increase 26-fold between 2010 and 2015
- 6. Last year's mobiledata traffic was three times the size of the entire global Internet in 2000Mobile VideoMobile video traffic will exceed 50 percent for the first time in 2011
- 7. Two-thirds of theworld's mobile data traffic will be video by 2015Mobile onlyThere will be 788 million mobile-only Internet users by 2015
- 8. Global mobile datatraffic grew 2.6-fold in 2010, nearly tripling for the third year in a rowTablets
- 9. Tablet GrowthIn 2010,3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone
- 10. Mobile-connected tablets willgenerate as much traffic in 2015 as the entire global mobile network in 2010Can it be done easily?
- 11. Focused and tothe PointWith mobile usage still growing, designers can focus on the most relevant content for companies
- 12. Mobile constraints forceyou to design web products that are focused, fast and frequently usedToo much contentA site designed for a desktop has many distractions
- 13. Gone are allthe interface debris, and promotions present on the desktop siteTwo years ago over a million touch screen mobile devices were sold .....that’s a million a day
- 14. AccessibilitySpeed is anissue with mobile devices, designers can address that issue first and most importantly. CSS3 and HTML5 can be used by designers to focus on speed
Editor's Notes
- #2 In the following slides you will see how influential mobile web access is to potential clients and customers"Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>.
- #3 As the technology of mobile devices increases, accessibility and use becomes easier on the go."Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>.
- #5 Data use alone continues to grow and the estimated growth can no longer be ignored"Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>."AT & T Buying T Mobile USA." Dailywireless.org. 06 Jan. 2011. Web. 01 Aug. 2011. <http://dailywireless.org>.
- #6 As potential clients and customers are on the go, they will watch a video on their phone or tablets before they get home."Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>.
- #7 Mobile phone use is not slowing down."Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>.Weells, Andre. "Mobile Africa." Mobile Africa. 10 Apr. 2011. Web. 01 Aug. 2011. <http://mobileafrica.wordpress.com>.
- #9 With current growth and optimistic projections, the tablet will be one more reason to have a mobile presence online."Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015." Cisco Systems, Inc. 01 Feb. 2011. Web. 01 Aug. 2011. <http://www.cisco.com>.
- #10 It may be more practical and to the point when designing your mobile site.
- #11 Mobile apps get right to the point and direct the consumer quickly without all the sidebar and external linksAs you can see here with southwest.com they have done a very good job.Wroblewski, Luke. "Mobile First." .net Magazine | The World's Best-selling Magazine for Web Designers and Developers since 1994. 15 Mar. 2011. Web. 01 Aug. 2011. <http://www.netmagazine.com>.
- #12 As you can see, we have a very busy situation here with a ton of text. Can you imagine trying to touch that tiny “contact us” link with your thumb? This site needs a mobile design now. Potential customers will probably find something else before their lunch break on a smartphone.Wroblewski, Luke. "Mobile First." .net Magazine | The World's Best-selling Magazine for Web Designers and Developers since 1994. 15 Mar. 2011. Web. 01 Aug. 2011. <http://www.netmagazine.com>.Plucinski, Kellie. "Home Page." All-4-Sports. 02 Jan. 2009. Web. 01 Aug. 2011. <http://all-4-sports.com>.
- #13 Multi touch capabilities on mobile devices leave the desktop miles behind.Wroblewski, Luke. "Mobile First." .net Magazine | The World's Best-selling Magazine for Web Designers and Developers since 1994. 15 Mar. 2011. Web. 01 Aug. 2011. <http://www.netmagazine.com>.
- #14 With HTML5 and CSS3 the designer can keep things simple and accessible on every device with a connection, With Flash on desktops you must ask the consumer to leave your video, download the software, and potentially not return due to distractions.Wroblewski, Luke. "Mobile First." .net Magazine | The World's Best-selling Magazine for Web Designers and Developers since 1994. 15 Mar. 2011. Web. 01 Aug. 2011. <http://www.netmagazine.com>.