Nicole Kidman is featured in a black dress against a black backdrop in an advertisement for Chanel perfume. The simple backdrop and her classy appearance in a little black dress and updo are meant to signify luxury and appeal to both female customers and male onlookers. Signifiers like her dress, hair, and makeup are used to portray her as elegant and sophisticated, fitting for the target audience of the perfume. Kidman makes eye contact with the camera in a seductive manner, appearing natural and with subtle barriers and openness in her pose and costume design.

1. SEMIOTICS Advert Analysis

2. Location
Nicole Kidman is located up against a black
backdrop, the black is an indexical signifier
for something being classy or a contrasting
idea is that it creates an enigmatic feeling.
The set in which this advertisement is
situated is something extremely simple, I
believe that this is the chosen idea because
they do not to detract from the reason of
this image; the perfume.
Costume
Nicole Kidman is dressed in the classic
‘Little Black Dress’ which has a low,
scooped back which is something that could
attract those of the male audience. Even
though the primary target audience for a
perfume is females as this is who would
choose to wear this, the creators of this will
also want to appeal to the male market as
they
Signifiers
Signifiers are used in any picture such as
an advertisement like this because the
sellers of the product want to put forward a
sense of class which is put forward through
the classy up do and black dress which is
signifying the type of people that this
product is for
Nicole Kidman
Nicole Kidman is an actress that has been
used in this Chanel advertisement. She is
well known for being a classy actress. The
image used for this advertisement is a side
on, mid camera shot; close enough to see
her facial expressions but far enough away
to be able to see the props such as the
dress she is wearing and the long necklace
that is hanging down her back. Her hair is in
a messy up-do, this is something that
commonly represents class. For example at
weddings, award ceremonies and charity
dinners, women will wear there hair up,
pulling their hair off of their face. Another
positive factor of her wearing her hair up is
that it is easier for us to see her facial
expressions. The way she is making eye
contact with the camera is in quite a
seductive and sultry manner. She is
wearing very little make up which is
appealing to both males and females
because they tend to prefer ‘natural’ beauty.
By placing her arm across the from of her
body creates a sense of ambiguity as it is
used as a metaphorical barrier, however the
open backed dress suggests that she can
be quite an open person.