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Keith G. Lumsden          .
                                FRSE

                                                                       Keith Lumsden

                                                        Keith G. Lumsden          .
.Edinburgh        Heriot Watt                               Edinburgh Business School

                                                                     Lumsden
      .                                                              Stanford

                                   .
              .

                                                                         Lumsden
                                              .

                                                  :    Lumsden
                                                              American Express                    •
                                                                       Barclays Bank              •
                                                                British Petroleum                 •
                                                                   British Telecom                •
                                       Digital Equipment Corporation                              •
                                                                 Hewlett Packard                  •
                                                                                   IBM            •
                                                            Marks and Spencer                     •
                                                                Morgan Guaranty                   •
                                                                         Rolls Royce              •
                                                                Volvo Transport                   •

Ron                Donald Mackay             Richard Attiyeh
             Alex Scott            Charles Ritchie              Alan Peacock             McKinnon
                                                   .                                    Geoff Wyatt


                                                                                          EC A1.2
Keith G. Lumsden   .
Arab International Education
Sayegh building
Zouk Mosbeh
Kasrouan
Lebanon
Tel: +961 9 222 827
     +961 9 224 827
Fax: +961 9 224 828
Website: www.ebsarabworld.com




First published in Great Britain in 2003

© Keith Lumsden 1990‚ 2002‚ 2003

The right of professor Keith G. Lumsden to be identified as Author of this Work has
been asserted by him in accordance with the Copyright‚ Designs and Patents Act
1998.

ISBN 9953 0 0408 0

British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.

Release EC A1.2

All rights reserved; no part of this publication may be reproduced‚ stored in
a retrieval system‚ or transmitted in any form or by any means‚ electronic‚
mechanical‚photocopying‚ recording‚ or otherwise without the prior written
permission of the Publishers. This book may not be lent‚ resold‚ hired out or
otherwise disposed of by way of trade in any form of binding or cover other than that
in which it is published‚ without the prior consent of the Publishers.

The publisher’s policy is to use paper manufactured from sustainable forests.




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H17eccoursetextar

  • 1. Keith G. Lumsden . FRSE Keith Lumsden Keith G. Lumsden . .Edinburgh Heriot Watt Edinburgh Business School Lumsden . Stanford . . Lumsden . : Lumsden American Express • Barclays Bank • British Petroleum • British Telecom • Digital Equipment Corporation • Hewlett Packard • IBM • Marks and Spencer • Morgan Guaranty • Rolls Royce • Volvo Transport • Ron Donald Mackay Richard Attiyeh Alex Scott Charles Ritchie Alan Peacock McKinnon . Geoff Wyatt EC A1.2
  • 2.
  • 4. Arab International Education Sayegh building Zouk Mosbeh Kasrouan Lebanon Tel: +961 9 222 827 +961 9 224 827 Fax: +961 9 224 828 Website: www.ebsarabworld.com First published in Great Britain in 2003 © Keith Lumsden 1990‚ 2002‚ 2003 The right of professor Keith G. Lumsden to be identified as Author of this Work has been asserted by him in accordance with the Copyright‚ Designs and Patents Act 1998. ISBN 9953 0 0408 0 British Library Cataloguing in Publication Data A CIP catalogue record for this book can be obtained from the British Library. Release EC A1.2 All rights reserved; no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚photocopying‚ recording‚ or otherwise without the prior written permission of the Publishers. This book may not be lent‚ resold‚ hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published‚ without the prior consent of the Publishers. The publisher’s policy is to use paper manufactured from sustainable forests. IV
  • 5. / / . / . / . / . / . / . / . / / . / . / . / / . / . / ( ) . / . / . / . / / . / . / . / . / . / . / . / / . V
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