This presentation discusses gamification and engagement layers. It will consist of 4 topics presented in 5 minutes each with questions. The presentation is not confidential and the speaker encourages sharing on social media. Gamification involves using behavioral psychology and game mechanics to engage and motivate people. An engagement layer can deliver social and rewarding experiences to improve customer and employee engagement. Badgeville provides gamification solutions for over 200 companies across various industries to address engagement challenges.
Kebersamaan dalam pencapaian swasembada daging, ruang bagi BUMN Perkebunan dalam optimalisasi peranannya sebagai unit usaha milik public. Ada banyak alternative strategis untuk melakukannya baik direct maupun indirect program.
Butuh deskripsi lebih lanjut
Contact me on 085377385454 (Dr. Ardi Novra)
or
email: ardnov@yahoo.com
Hvad kan vi lære om Twitters udbredelse i Danmark? Hvor mange bruger Twitter aktivt, og hvilke segmenter er mest aktive? Sammenkog af resultaterne for Twittercensus 2014-analysen.
Dataindsamlingen og metoden er udviklet af Hampus Brynolf fra Intellecta AB, Stockholm.
Prelekcja wygłoszona podczas dwóch Czwartków Social Media
– 25. Czwartku Social Media w Łodzi 12.11.2015 r.
– 23. Czwartku Social Media w Krakowie 21.04.2016 r.
Nawet w dobie „dobrej zmiany”, gdy media narodowe nie stronią od manipulacji, zachowała swoją aktualność. Dotyczy problemów na styku mediów, marketingu i mediów społecznościowych, a nie sytuacji, w których manipulacje związane są z relacjami władzy.
Kebersamaan dalam pencapaian swasembada daging, ruang bagi BUMN Perkebunan dalam optimalisasi peranannya sebagai unit usaha milik public. Ada banyak alternative strategis untuk melakukannya baik direct maupun indirect program.
Butuh deskripsi lebih lanjut
Contact me on 085377385454 (Dr. Ardi Novra)
or
email: ardnov@yahoo.com
Hvad kan vi lære om Twitters udbredelse i Danmark? Hvor mange bruger Twitter aktivt, og hvilke segmenter er mest aktive? Sammenkog af resultaterne for Twittercensus 2014-analysen.
Dataindsamlingen og metoden er udviklet af Hampus Brynolf fra Intellecta AB, Stockholm.
Prelekcja wygłoszona podczas dwóch Czwartków Social Media
– 25. Czwartku Social Media w Łodzi 12.11.2015 r.
– 23. Czwartku Social Media w Krakowie 21.04.2016 r.
Nawet w dobie „dobrej zmiany”, gdy media narodowe nie stronią od manipulacji, zachowała swoją aktualność. Dotyczy problemów na styku mediów, marketingu i mediów społecznościowych, a nie sytuacji, w których manipulacje związane są z relacjami władzy.
„Stykówka” – miasto na wyciągnięcie smartfonaJacek Szlak
Rzecz o fotografii ulicznej i okolicach. Materiał pod rozmowę , jak zmienić sposób patrzenia na miasto, co może się z tego przydać badaczom. Prelekcja przygotowana na Kongres Badaczy, 13–14.10.2016 r., Warszawa
Lots has been written, talked and preached about the need to create, maintain and grow donor relationships...with near unanimity about the immense value derived: Higher retention. Higher net income. Higher Life Time Value.
What is missing is a systematic, math-based, proof-based and theory-based process to measure the strength of the donor relationship and the marketing, communications, fundraising and operational actions your organization can take to affect it.
In this presentation you will see evidence of the predictive power of the something we call Donor Commitment - an attitudinal indicator of future behavior. We will show that it is a better predictor than other attitudinal models or frameworks and how you can use it to track progress and segment your file in a way that supports your existing, behavior based approaches.
We will also identify what we call the "drivers" of Commitment, the seven actions/activities your organization must engage in to increase Commitment.
Creating your First Startup: For BigCo employeesBryan Starbuck
This is a GUIDE to Creating a New startup. It is especially for FOUNDERS to learn how, with a focus on the STARTUP CEO role.
This was taylored to Microsoft or other big company employees leaving to create their first startup.
At One Fat Sheep we use digital technology to influence behaviour. One approach is to apply game dynamics to achieve a higher rate of participation and long-term engagement. This presentation introduces gamification and some recent success stories.
„Stykówka” – miasto na wyciągnięcie smartfonaJacek Szlak
Rzecz o fotografii ulicznej i okolicach. Materiał pod rozmowę , jak zmienić sposób patrzenia na miasto, co może się z tego przydać badaczom. Prelekcja przygotowana na Kongres Badaczy, 13–14.10.2016 r., Warszawa
Lots has been written, talked and preached about the need to create, maintain and grow donor relationships...with near unanimity about the immense value derived: Higher retention. Higher net income. Higher Life Time Value.
What is missing is a systematic, math-based, proof-based and theory-based process to measure the strength of the donor relationship and the marketing, communications, fundraising and operational actions your organization can take to affect it.
In this presentation you will see evidence of the predictive power of the something we call Donor Commitment - an attitudinal indicator of future behavior. We will show that it is a better predictor than other attitudinal models or frameworks and how you can use it to track progress and segment your file in a way that supports your existing, behavior based approaches.
We will also identify what we call the "drivers" of Commitment, the seven actions/activities your organization must engage in to increase Commitment.
Creating your First Startup: For BigCo employeesBryan Starbuck
This is a GUIDE to Creating a New startup. It is especially for FOUNDERS to learn how, with a focus on the STARTUP CEO role.
This was taylored to Microsoft or other big company employees leaving to create their first startup.
At One Fat Sheep we use digital technology to influence behaviour. One approach is to apply game dynamics to achieve a higher rate of participation and long-term engagement. This presentation introduces gamification and some recent success stories.
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
How has evolved web application design in the last 15 years? From usability to engagement. How can we leverage behavior studies to create digital applications than click on users brain and make them came from more. How gamification is the latest trend on design based on behavior. How can we apply it to activities like health and government and even on your own presentation.
This deck was presented during Social Media Week 2011 in Buenos Aires, Argentina. By Dario Diament - Digital Marketing Manager - Alex Heuchert, Digital Creative Director and Pablo Di Meglio - Social Media Leader @ Latin3.com
Latin3 is one of the leading digital agencies in Latin America and the US Hispanic Market. Learn more about Latin3 at http://www.latin3.com
Gamification: Why it’s important and what it means for your product by Rajat Paharia SVPMA Monthly Event July 2011
Go to link below for notes from this event
http://svpma.org/2011/08/july-2011-event/
Gamification
What is it?
Is it right for your business?
Examples
Social & Casual Gaming in EU
Marketing tactics
Gamification right for business?
Ways to Gamify Your FB Marketing
The name is Brand, James Brand. Martini Media is going undercover to help brands identify the opportunities in the digital ad space. Your mission, if you choose to accept it, learn how Martini Media can help your brand make a killing
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Similar to GWC2012 - Scott Schnaars - Una mirada internacional de la tendencia (20)
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. #GWC2012
4-Things
5-Minutes
Each
+ a question or two
4. #GWC2012
This presentation is NOT highly-
confidential, proprietary, extra-super-
duper top secret or otherwise
restricted in a corporate governance
kind of way.
Please tweet, blog, like, link, post,
friend, share, snap, photograph, pin,
thumb up or down, vote, star, cheer,
fan or whatever verb you’re in to.
We are all friends.
5. #GWC2012
1. It’s All About Behavior
2. Game, Reputation &
Social Mechanics
3. Who is Badgeville?
4. Who does this stuff?
6.
7.
8. 845 Million 2 Billion Minutes of 60 Hours of Video
Active Users Play Per Day Uploaded Per Minute
Common Theme : HIGHLY ENGAGED USERS
9. THEN THERE’S STRUGGLING TO ENGAGE YOUR
THE REST OF US CUSTOMERS AND EMPLOYEES
CUSTOMERS EMPLOYEES
10.
11.
12.
13.
14. #GWC2012
1. It’s All About Behavior
2. Game, Reputation &
Social Mechanics
3. Who is Badgeville?
4. Who does this stuff?
37. #GWC2012
1. It’s All About Behavior
2. Game, Reputation &
Social Mechanics
3. Who is Badgeville?
4. Who does this stuff?
38.
39.
40. STATUS AND WITH A HIGHLY SOCIAL EXPERIENCE
YOU CAN DELIVER MEANINGFUL
REWARD VALUE LOW-COST REWARDS
RECOGNITION ($)
Reputation, Status, Badges,
Levels, Icons
PERCEIVED VALUE OF REWARD
PRIVILEGES ($$)
Early/VIP Access, Moderation
Powers, Stronger Votes
MONETARY ($$$)
Discounts, Free Shipping,
Prizes
SOCIALNESS OF SITE
41. 200+ WORLD CLASS
COMPANIES
TECHNOLOGY MEDIA FINANCE GREEN TECH
HEALTH &
EDUCATION TELCO
CPG / CONSUMER RETAIL / ECOMMERCE & DEALS
BRANDS
42. #GWC2012
1. It’s All About Behavior
2. Game, Reputation &
Social Mechanics
3. Who is Badgeville?
4. Who does this stuff?
43.
44.
45.
46. DELOITTE’S
CHALLENGE
182,000 Consultants on the road,
meeting with high value clients
How do you get them to share
those high-value interactions
with relevant colleagues?
Today I’m going to talk a lot about behavior management.This isn’t going to be some kind of MBA thesis, I’m going to talk about practical ways that you can adjust your customers and employees behaviors in order to drive your business.More specifically, I’m going to talk about it in terms of game mechanics, reputation mechanics and social mechanics.And I’m passionate about this. I believe in 2-years asking about if you need these mechanics for your business will be like asking if you need a social strategy. It will be a given.Hopefully this talk today can help you get ahead of that curve.
We’ve all heard of social and have seen how companies like Facebook, Zynga and YouTube change behaviors to encourage people to stay onsite longer.Is there anyone in this room that has never heard of these companies?Is there anyone in this room that has never used any of these services?
When I see this, a little part of me dies. Companies work so hard for customers, only to give them away.
Need to justify market capWill begin to charge for access to data
DDB, the famous ad agency, has a slogan – we aren’t in the advertising business, we are in the de-commodification businessAmazon moving in on the high streetPeople are much more sensitive to price shopping than ever beforeHow do you create an experience that is unique for your customers and encourages your customers to do 1-more step to add their value
Everything that we are talking about today depends on how you influence your customers & employees behaviors.
And what are game dynamics?These are the aspects of a game that make it fun. And examples of this are everywhere:The UK visa process has a points system that I’m dealing with nowLoyalty programs all leverage a number of these mechanicsHypermiling in the toyotapriusGetting my kids to empty the dishwasher by giving them specific tasksIn all cases, the goal is to get someone to become a better customer or employee by making some process more compelling, easier and fulfilling
Game Mechanics and Dynamics?Pieces of games that change behavior to keep people engaged with an experience longer
A fairly common misconception I deal with when educating potential customers is that gamification is about adding games and avatars to an experience.This couldn’t be further from the truth Think of it this way:By putting a game on your site, unless you’re a gaming site, you’ve given your customers or your employees something to do other than what you want them to do.In fact, you’ve done the opposite of what you wanted.
Let’s think about it a different way.In this scenario, what you’ve done is you’ve created a potential distraction for your employees. And the perception is bad. You’re suggesting people do one thing, but wanting them to do another.Not good.
So in more practical terms, what is gamification?The intent is probably no big secret.Gamification is an element that you add to a site or process that will make it:More sticky – Increase the amount of time that people spend engaged in the experienceEncourages sharing amongst your social graph and the sharing of content in your organizationEncourages more content creation – whether that is wiki / blog posts internally or submitting more UGC externally, we want to drive those eventsMany of our customers use it to drive registrations to capture more user informationCommerce and transactions are huge drivers for our customers Really, the goal is to drive an increase in the behaviors that you value the most
One of the big complaints about the term gamification is the name in that it doesn’t sound serious enough for real businessSo some suggestions to think aboout including Behavior Management,Employee MotivationOr Eomployee Optimization
PHOTO OF GOOD REPUTATIONPHOTO OF BAD REPUTATIONWe all know what reputation is and how we work so hard to maintain it.
Another way to do this is by offering status and reputation15-years ago, when eBay launched, people said no way will epople send stuff to strangers and expect to get money in exchange. It won’t happen.eBay said ocontrae, and created what is still one of the gold standards for online reputation in the world today.
The great part about reputation is that people will work harder to build and maintain a reputation than they will for money.
Don’t believe me? Take a look at some of these characters and ask yourself, if you were in the same position, would it have been worth it?Some will sometimes bounce back, but most don’t.
Think about the areas in your life, non-digital life, where you have a strong reputation:Your neighborhoodYour jobYour schoolYour clubs that you belong toAll of these are areas where you’ve set certain goals, either individually or collectively – as a team, and because you reached them, you established a strong reputation.My guess is that a lot of you wouldn’t be here today if you didn’t have a good reputation in your company.
Like gamification, helping members of your community build their reputation is similar to a syllabus that you get in school.You’re specifically lettting members of your community know exactly what you want them to do.
IF you don’t believe that people will work on their online reputation for nothing more than the status and reputation that it brings, look no further than the success of wikipedia.The leaders of these online communitiesThey work incredibly hard for this kind of reputationIt is fulfilling to them
But it is also transportable – a member of a Microsoft community, in good standing, can add that to their resume and leverage that reputation as a way to ask for more money when it comes to promotions or new jobs
Going back to gamification, the biggest challenge that our partners face, is that games come to an end.Every game you’ve ever played, ends.
However, people build their reputation for years. They work hard for years to maintain it and when applied correctly, reputation mechanics are a key driver for long term behavioral change.
We’ve talked about gamification and reputation. Now the question is who looks at Facebook and the 1 in 7 minutes that people spend on there and question how they can get just some of that?
Who here has ever posted a photo in side of Facebook?Your friend comes along and leaves a comment and then another friend leaves another comment and a dialog gets created around that content
This is social mechanicsThis is the act of giving your users the ability to follow people and objects based on either explicit or implicit interest.This is the Pavlovian response that gets triggered and drives people back to Facebook based on what their friends sayAnd you should have it too
At Badgeville, we measure success based on a single criteria:LiftAre we getting lift in the areas that you care about the most:Engagement – are your users interacting more frequently with your content?Commerce – are your customers buying more things?Loyalty – do they have a sense of loyalty that you’d expect from your best customers?Retention – do they continue to come back day / week or month in and out?
As you can see here, the more social an experience becomes, the lower the costs associated with rewards become. Reputation is free and yet people will work hard and for free in order to maintain it. Other rewards like access to exclusive content and special privileges in the community are proven experiencesSo, this sounds great. Rewarding people for doing valuable work for free, right?What’s the catch, I’m sure you’re asking yourselves
At my company, Badgeville, we have over 200-customers who are leveraging our platform to create experiences that drive their customers and employees in ways that are more profitable.
SamsungProgramIdea Success
Lets’ take a look at some of the success stories:Ask.com
Lets’ take a look at some of the success stories:Ask.com
Finally, this isn’t a US thing. This isn’t something that has been thought up by a bunch of flip-flop wearing Californians for people in Silicon Valley.Our platform has been deployed in over 20-countries in 15 languagesSome of the worlds largest brandsAll leverage these types of programs to influence and change the ways that their customers behave