19. Consumer distribution,
distribution,
Internet distribution
Enterprise Build and manage
a sales team
Software
Energy, Biotech, Solve hard
AI, ... technical problems
23. Use Surveys to Decide
• Google Docs Form + Amazon Mechanical Turk
• AYTM.com
Inporia v1.0
24. Landing Page / Smoke Test
•Value Proposition
•Sign Up
• Facebook
• Email
• ....
Drive traffic with Google Ads, Facebook
Ads ...
• Wide variation in price
• Inporia $2.17/user (Google)
• Mobile dating app: $0.10/user (Facebook)
25. Launch, Press (Mobile
example) downloads over a week (= top ranked
Goal: Increasing
list)
1. Monday/Tuesday launch is best
2. Pre-brief all press (with embargoes)
3.Tech blogs break the news (night before launch)
4. Ask people to re-tweet news
5. Mainstream press articles (launch morning)
6. App review sites (1-2 days later)
7. Paid user acquisition (1-2 days later)
35. Easiest
Simple questions: Qualaroo
• “What else would you like to see on this page?”
• “How likely are you to recommend this? (NPS)”
Video testing:
usertesting.com
In-person interviews
• Craigslist
• 45 mins / $20
Most Information
39. Elements of a pitch
1. Single Sentence 6. Business Model
2. The Problem 7. Distribution
3. Your Solution 8. ‘Secret Sauce’
4. Product Demo 9. Team
5. Market Size 10. Milestones
more...
40. Fundraising in Silicon Valley
• Seed Stage: (200K - 2M): Convertible Note
• Series A (2M - 5M): Equity