Uploaded byHackDay Russia
Startups
This document provides an overview of Ryan Junee's background and advice for startups. It discusses his experience founding two startups - Omnisio in 2007 and Inporia in 2011. For ideas, it recommends focusing on a problem and using surveys to validate solutions. For launching, it suggests an iterative process and optimizing for quick cycle times between versions. It also provides tips on fundraising, pitching to investors, and potential exit strategies like acquisitions. The document aims to share lessons learned from Ryan's experience launching and growing technology startups.
Startups
- 1. Startups Ryan Junee ryan@junee.org http://ryanjunee.com http://www.slideshare.net/rjune e/hackday-15544563
- 2. My Background Idea Launch Learn Pitch Exit? Questions?
- 3. My Background Idea Launch Learn Pitch Exit? Questions?
- 4. Learned aLot
- 5.
- 6. Funded by YCombinator (Winter 2008)
- 7.
- 9.
- 10. 2010: Quit YouTube,brainstorming (w/ Max Skibinsky)
- 11.
- 12. Raised $1.3M fromtop silicon valley investors
- 13. Epic Fails Pivots 12 months 3 months 2 months 11 months
- 14. We are stillgoing (currently 200k users)
- 15.
- 16. My Background Idea Launch Learn Pitch Exit? Questions?
- 17. Your Idea: credit: Peter Thiel
- 18. What is your passion?
- 19. Consumer distribution, distribution, Internet distribution Enterprise Build and manage a sales team Software Energy, Biotech, Solve hard AI, ... technical problems
- 20.
- 21. My Background Idea Launch Learn Pitch Exit? Questions?
- 22.
- 23. Use Surveys toDecide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
- 24. Landing Page /Smoke Test •Value Proposition •Sign Up • Facebook • Email • .... Drive traffic with Google Ads, Facebook Ads ... • Wide variation in price • Inporia $2.17/user (Google) • Mobile dating app: $0.10/user (Facebook)
- 25. Launch, Press (Mobile example)downloads over a week (= top ranked Goal: Increasing list) 1. Monday/Tuesday launch is best 2. Pre-brief all press (with embargoes) 3.Tech blogs break the news (night before launch) 4. Ask people to re-tweet news 5. Mainstream press articles (launch morning) 6. App review sites (1-2 days later) 7. Paid user acquisition (1-2 days later)
- 26. Kaleidoscope v1.0 -Not Bad
- 27. Kaleidoscope v2.0 -Much Better Featured by Apple
- 28. This Morning: Featured by Google
- 29. Integrate with Social Platforms Pinterest Organic Press Facebook
- 30. My Background Idea Launch Learn Pitch Exit? Questions?
- 31. Minimize Cycle Time credit: Eric Reis
- 32. AARRR! credit: Dave McClure
- 33. Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
- 34.
- 35. Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20 Most Information
- 36. After Product-Market Fit: • Growth in DAU We are not quite there yet!
- 37. My Background Idea Launch Learn Pitch Exit? Questions?
- 38. Single Sentence Elevator Pitch 30 seconds ‘Demo Day’ 2 minutes 10-slide deck 20 minutes
- 39. Elements of apitch 1. Single Sentence 6. Business Model 2. The Problem 7. Distribution 3. Your Solution 8. ‘Secret Sauce’ 4. Product Demo 9. Team 5. Market Size 10. Milestones more...
- 40. Fundraising in SiliconValley • Seed Stage: (200K - 2M): Convertible Note • Series A (2M - 5M): Equity
- 41. Seed Valuations GoingUp Source: Fenwick & West + my estimate
- 42. My Background Idea Launch Learn Pitch Exit? Questions?
- 43. Who would yourather be? “Companies are bought, not sold”
- 44. Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires • ‘Soft landing’ for failed startups • $1M - $2M per engineer • 2 - 4 years vesting • Payback investors (sometimes)
- 45. My Background Idea Launch Learn Pitch Exit Questions?
- 46. Questions? Ryan Junee ryan@junee.org http://ryanjunee.com