The document provides guidance on evaluating news packages by assessing accuracy, completeness, and focus of the content; ensuring pictures show action, are relevant to the story, and feature real people; maintaining a logical narrative structure with clear sequencing and connections between elements; crafting a script that uses clear language, coordinates with visuals without contradictions, and fluidly links clips and graphics; and presenting the package in an engaged and convincing manner through audio and video.

1. How to evaluate a
news package...

3. Journalism

4. Journalism
Pictures

5. Journalism
Pictures
Narrative
structure

6. Journalism
Pictures
Narrative
structure
Script

7. Journalism
Pictures
Narrative
structure
Script
Presentation

8. Journalism

10. Journalism

11. Journalism
• Accurate

12. Journalism
• Accurate
• Complete

13. Journalism
• Accurate
• Complete
• Focused

14. Journalism

15. Pictures

16. Pictures
• Action, not wallpaper

17. Pictures
• Action, not wallpaper
• Close to the story

18. Pictures
• Action, not wallpaper
• Close to the story
• Real people

19. Pictures
• Action, not wallpaper
• Close to the story
• Real people
• Find an example

20. Pictures

22. Narrative
structure

23. • Logical flow
Narrative
structure

24. • Logical flow
Narrative • Chronological?
structure

25. • Logical flow
Narrative • Chronological?
structure • Don’t jump around

26. • Logical flow
Narrative • Chronological?
structure • Don’t jump around
• Link related points

27. • Logical flow
Narrative • Chronological?
structure • Don’t jump around
• Link related points
• Club sandwich

28. Narrative
structure

29. Narrative
structure

30. THE ELEMENTS
Narrative
structure

31. THE ELEMENTS
Narrative • Action
structure

32. THE ELEMENTS
Narrative • Action
structure • Talking heads

33. THE ELEMENTS
Narrative • Action
structure • Talking heads
• Graphics

34. THE ELEMENTS
Narrative • Action
structure • Talking heads
• Graphics
• PTC

35. Narrative
structure

36. Narrative
structure

37. Narrative
structure

42. ‘only the best
ingredients’

44. Script

45. • Clear, plain words
Script

46. • Clear, plain words
• Works with
pictures
Script

47. • Clear, plain words
• Works with
pictures
- no contradiction
Script

48. • Clear, plain words
• Works with
pictures
- no contradiction
- specific anchor
Script

49. • Clear, plain words
• Works with
pictures
- no contradiction
- specific anchor
- to scene not shot
Script

50. • Clear, plain words
• Works with
pictures
- no contradiction
- specific anchor
- to scene not shot
• fluent links to clips Script

51. • Clear, plain words
• Works with
pictures
- no contradiction
- specific anchor
- to scene not shot
• fluent links to clips Script
• pause for pix

52. • Clear, plain words
• Works with
pictures
- no contradiction
- specific anchor
- to scene not shot
• fluent links to clips Script
• pause for pix
• pause for sound

54. Presentation

55. Sound and look
engaged & convincing
Presentation

56. It’s time for some
examples...