Rajasthan, known as the land of kings, offers rich cultural heritage, diverse topography, and a thriving tourism industry that accounted for over 36.6 million visitors in 2015. The state's unique arts, architecture, and culinary traditions contribute to its appeal, while tourism significantly boosts the economy by providing employment and fostering local handicrafts. With plans for future growth in tourism through enhanced literature, music, and festivals, Rajasthan aims to attract 50 million tourists in the coming years.

2. RAJASTHAN TOURISM
A PRESENTATION BY: ANKITA SONI

3. RAJASTHAN
• Rajasthan, the land of Kings, narrates the story of warriors, and their
chivalry, glory and romance. The magical Rajasthan tourism gives
tourists an opportunity to explore its unique heritage, colourful
culture, thrilling desert safaris, glistening sand-dunes, lush forests and
exotic wildlife. Rajasthan is simply an amazing tourist destination.

4. Topography of Rajasthan
• The contour of Rajasthan is varied and
well divided by the Aravalli Range that
spreads across the state from the
southwest to the northeast. With an
unproductive region in the northwest to
a comparatively fertile land in the east.
It is home to the Great Indian Thar
Desert and the Chambal River which is
solely responsible for the water supply
in the region.

5. Tourism in Rajasthan
• Endowed with natural beauty and a great history, tourism is a
flourishing industry in Rajasthan. State contributed to over 20% of
India's Foreign Tourist Arrivals (2013-14) and over 36.6 million tourists
visited Rajasthan in 2015. Rajasthan also forms part of India's golden
triangle, a tourist circuit which connects the national capital Delhi,
Agra and Jaipur. The second largest city in Rajasthan, Jodhpur is
among the top 10 preferred destinations that travellers have on their
wishlists for the upcoming year, a recent study has revealed

6. ARTS AND INDUSTRIES

7. ARTS AND INDUSTRIES
• When one speaks of rich culture and the colours in India, Rajasthan
is what comes to our minds. Proving it true for several years now,
Rajasthan depicts each nuance of its authentic civilization in its
artwork. Stone, clay, leather, wool, wood, lac, glass, brass, silver,
gold and textiles.

8. ARTS AND INDUSTRIES
• You name it and the Rajasthani craft industry has it. The
industry not only provides mass employment but is also a
way of sustaining years of family businesses started
centuries ago.

9. RHYTHM AND RESONANCE
• Born and cultivated in the erstwhile royal courts of Rajasthan, the
state is known to be the birthplace of various music and art forms.
The site of dancers adorned in colourful attires moving to the
melodious sounds of the traditional string instruments perfectly
complements the backdrop of the golden sands and the crimson sky
of the Thar Desert. Rajasthan is where the ancestral folklore stories of
the royals come alive. Rajasthan's rhythm and resonance in its rustic
form truly reflects the glory of the state, the religious significance of
every incident and upholds the courage and bravery of the
Rajputanas.

10. THE ARCHITECTURE

11. THE ARCHITECTURE
• Every city in Rajasthan is marked with a colour and each of these
colourful regions are bordered by amazing architectural structure.
May it be the pink hues of Jaipur, royal blues of Jodhpur or the golden
glow of Jaisalmer, the framework of every city is adorned with ancient
architecture.
• The state witnessed prolonged rule of the Mughals and Hindus. Thus
explaining the intricate and significant carvings. The forts, temples,
palaces, havelis and stepwells all speak of the Rajputana culture.
Rajasthan is nothing but a visual treat to travellers.

12. THE PEOPLE

13. THE PEOPLE
• It is believed that the dialect, cuisine, water and turban in Rajasthan
changes every 12 miles. Marwari in western Rajasthan, Jaipuri or
Dhundhari in the east and southeast, Mewati in Alwar, Braj Bhasa in
Bharatpur, Mewari in Udaipur and the list goes on. Thus, explaining
the varied cultures and creeds found in this independent yet steadily
progressing state.
• Come modern day urbanisation, the people in Rajasthan have still
held on their roots out of choice. Their hospitality and simplistic
behaviour is what you're most likely to lose your heart to in
Rajasthan.

14. THE FOOD

15. THE FOOD
• There is never an end to finger licking food in Rajasthan. The
delicacies reflect the Rajputana culture in the purest forms. Just like
the dialect, the cuisine in Rajasthan also differs every few miles.
However, the most renowned dishes still are the Dal-bati-churma, lal
and safed maans, soyeta and lasun-ki-chutney that accomplish at
savouring your palate.
• In the earlier days, due to the war situations and lack of vegetation in
Rajasthan, womenfolk would prepare dishes that could be preserved
over a long period of time. But considering the modernisation in the
country, fruits and vegetables from all over the world are easily
available in the state. One can also find international food outlets in
the major cities.

16. Contribution of Tourism in Rajasthan's
Economy:
• Tourism accounts for approximately 15 per cent of the Rajasthan's
economy and provides economic benefits like foreign exchange
earnings, regional development infrastructure development and
promotion of local handicrafts.
• In Rajasthan, tourism accounts for 2.7% (5.2% after adding indirect
effects) in Gross State Domestic Product and 1.9% (7.2% after adding
indirect effects) in state employment.

17. Contribution of Tourism in Rajasthan's
Economy:
• Tourism has a significant multiplier effect on the state economy. It
increases employment opportunities, generating revenue, developing
infrastructure, increasing investment opportunities and revival of
traditions and heritage conservation and management . It is
estimated that every rupee spent by a tourist changes hands 13 times
and that every hotel room generates direct employment to three
persons and indirect employment to eight persons.
• In Rajasthan, tourism is the third largest employer after agriculture
and textiles sector
• Tourism Industry is more gender neutral as compared to other
Industries and women account for 65% of the international tourism
workforce. For Rajasthan also tourism sector provides enabling
platform for increasing labour force participation rate.

19. • But there is a second more powerful reason for making tourism a
priority – women account for 65% of the international tourism
workforce. A recent report by McKinsey Global Institute suggested
that India’s GDP in 2025 could be higher by $0.7 trillion-$2.9 trillion, if
an additional 68 million women could be channelised into working
outside homes, in electronics, garment manufacturing, healthcare,
business process outsourcing and touris

20. • Rajasthan Tourism 1.0 lasted from Independence till the early 80s and
was powered by our landscape. Rajasthan Tourism 2.0 began in the
1980s with heritage hotels that married historical narrative with
hardware. But Rajasthan Tourism 3.0 – our goal of 50 million foreign
and domestic tourists – needs enhancement of our current literature,
music and folk festivals with new museums, exhibits and events,
strong enough for tourists to plan itineraries around them.