Jaica Kinsman, social media diva addresses how jumping into social media can help you create a buzz, listen to and build your community, establish "street teams," and get your colleagues online. She's been using social media to build awareness and knowledge about the popular Guiding Stars program. From MMA 2009 Seminar: Social Media Strategies: You're tuned in and logged on. Now what?

1. Social Media Case Study by Jaica Kinsman
May 29, 2009
Google Profile http://www.google.com/profiles/my.guidingstars

2. Guiding Stars Social Profiles

3. Managing Twitter
Tweet Later
www.tweetlater.com
- AutoFollow
HootSuitewww.hootsuite.co
m
- Manage multiple accounts
- Manage multiple editors
- Pre-schedule tweets
- Track click-throughs on links
Tweetie (iPhone app)
- Manage multiple accounts
- Monitor buzz while on-the-
go
Twitter Page http://twitter.com/GuidingStars

4. Types of Tweets
1. #GSrecipeMonday
Tweet a Guiding Star rated
recipe every Monday at 11am
EST
2. Tweet links on health news
and trends
3 2-3 non-Guiding Stars related
content per week (quality over
quantity)
4
3. Post cool stuff that Guiding
Stars is doing in the news
(Only the cool stuff)
1
4. @replies, DMs and RTs
2 - Respond to questions and
comments
5
- Thank people for retweets
and mentions
5. Initiate conversations with
health leaders and potential
partners
Twitter Page http://twitter.com/GuidingStars

5. Monitoring Twitter
1. Netvibes
1
2. TweetDeck
3. Tweetie
2
3

6. 3
Facebook Public
Profile (Fan Page)
1.Flickr Badge pulls in
photos from Flickraccount
http://www.flickr.com/p
hotos/guidingstars/
2. Favorite Pages – Fan
Facebook pages of
organizations and
businesses we partner
with
1 3. Use Notes app as a
blog– Users can comment
on posts and subscribe to
the RSS feed
2
Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041

7. Guiding Stars Street Team – Private Facebook Group

8. LinkedIn Group
1. Build Community of
Professionals
2. Post Articles and Create
Discussion Topics
3.Import Twitter RSS feed into
2 News section
3 1
LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro

9. Facebook Fans = 191
Twitter Followers = 731