This document provides a summary of new products, services, and events from DSS Research. Key points include: 1) DSS implemented a new Avaya phone system to enhance call handling and routing capabilities. 2) A new advanced backup location was completed to ensure business continuity in the event of a disaster. 3) An updated Senior Health Risk Assessment tool can help identify high-risk seniors and reduce healthcare costs. 4) Landline use is declining sharply among younger generations, suggesting increased use of panel samples.

1. What’s Developing? New Products, New Business.
Looking Beyond the Expected
Executive Summary Volume 12

2. In this issue:
Digame.
Sexagenarians.
Sawtooth.
New Phone System Enhances Our Capabilities
New Back-Up Location
Senior Health Risk Assessment Tool (SrHRA)™
Landlines Disappearing, Especially Among the Young

3. New Phone System
Enhances Our Capabilities
As Call Center and Corporate communications initiatives continue to grow in both size and complexity,
we began a process of designing a more intelligent and integrated communications platform. This new
platform had to meet a strict list of criteria including security, features, functionality and flexibility. After
careful consideration we choose Avaya. As a leader in telecommunications, they assisted us in designing
a system that provides the most advanced call handling and routing capabilities with fault tolerance and
enterprise functionality. The end result is a system that provides respondents, customers and employees
with a “best in class” experience.
New Back-Up Location
The Information Technology team has recently completed execution of our plan
to create an advanced business continuity site that will permit us to continue
data services in the event any disaster or incident might disable our Corporate
Data Center. This site is located 40 miles from our corporate headquarters
and incorporates redundant servers for all business critical systems. Data is
replicated to the offsite servers several times an hour with critical data being
replicated every 15 minutes. All replication is transmitted via a secure, encrypted
IPSec tunnel ensuring data security, integrity and availability.
Executive Summary Volume 12

4. Senior Health Risk
Assessment Tool (SrHRA)™
Call us today to check out the latest version of our Senior Health Risk Assessment tool (SrHRA™) for the
65 and over population. SrHRA provides proven health risk stratification measures based on self-reported
information and identifies high risk seniors with a range of chronic conditions who can benefit from participation
in targeted disease management programs, thereby improving their quality of life and reducing health care
costs. The tool also enables carriers to comply with CMS requirements for HRA administration to new
MA members.
For more information, please call 800.989.5150 and ask for Jennifer Todd
or email her at jtodd@dssresearch.com.
SrHRA is a trademark of DSS Research, LP
Executive Summary Volume 12

5. Landlines Disappearing,
Especially Among the Young
DSS recently did a study for a client using a panel sample of 8,000 consumers with health insurance
and we asked them, among other things, whether they had a landline telephone. The movement from
landlines is indicated by the fact that over half of those 18-30 said they did not have a landline.
The results show a clear correlation with age, the majority report that they do not have landlines
by age as follows:
Age 18-30: 52.4%
Age 31-44: 22.8%
Age 45-64: 9.6%
Age 65+: 3.7%
These results strongly suggest that, depending on the population
you are trying to reach, panel samples may be the best option.
Executive Summary Volume 12

6. DSS on the Road
Two of our account executives just got back from the Medicare Marketing Strategies
Conference in Washington, DC. This conference delivered unique, compliant
approaches to marketing insurance products to the Medicare population. Techniques
were showcased through sessions led by industry leaders and discussion panels
concerning the most controversial topics with a focus on the core business
issues surrounding Medicare marketing. We enjoyed getting to see some
familiar faces and meeting some new friends.
Our Chief Technology Officer, Mike Foytik, just attended the 14th Sawtooth Software conference
in Delray Beach, FL. Hosted by the number one seller of statistical tools for conjoint analysis, this
conference is attended by academics and practitioners from around the world who want to stay
up-to-date on the latest techniques in conjoint analysis and market segmentation. Numerous
presentations and tutorials were offered throughout the five-day conference. This year, the
conference site was shared by another conference dedicated to the use of conjoint analysis
in health care.
Looking Ahead
DSS is going to be exhibiting at Institute 2009 presented by America’s Health Insurance
Plans (AHIP). The conference will be held in San Diego on June 3-5. The Institute will
showcase industry-leading experts from organizations that provide state-of-the-art
products and services to the health care market. As one of AHIP’s Premier Supporting
Organizations, DSS is very excited to have the opportunity to exhibit at Institute 2009.
If you plan on attending, please stop by our booth and let us tell you how we can put
our expertise to work for you.
Executive Summary Volume 12

7. How Can We Help You?
Not familiar with our services, or want more information about how DSS has helped hundreds of health
insurance and health care companies develop actionable and insightful research?
Call Jennifer Todd at 800.989.5150 or email jtodd@dssresearch.com.
Wanted: Great Minds,
Team Players.
As one of the nation’s premier full-service health care market research
companies, we’re always in need of the next savvy health care pro, the
next great market research technician or a killer client service person. Maybe you’re one of those people.
Take a look at some of the positions we are currently looking to fill:
http://www.dssresearch.com/about/careers/careers.asp
Executive Summary Volume 12