This document provides a quick guide for e-notifications, outlining when they are suitable, timelines for setup, tips for success, and warning signs. E-notifications are suitable if a company needs to send important safety information to multiple locations, spends over $100k annually on notices, or has regulatory notification needs. Most programs can be set up within 3 weeks, with testing and deployment within 2-4 days once setup. Success is measured by high delivery and read rates. Tips include offering discounts, easy-to-read emails, and trusted templates. Warning signs of an unsuitable carrier include inability to guarantee delivery rates or lack of support for parallel notification methods.

1. Quick and Simple Guide for e-Notifications

2. Are e-notifications for you?
 Do you need to send important safety information to
multiple locations or sites?
 Does your company spend more than $100k a year on
notices
 Are there regulatory needs or high risks around the
information shared?
 Do you currently have an emailing system in place for
email contacts?
If you answer yes to any of these your are a candidate for
e-notifications.
Making Product Recalls, Easy

3. Timelines and Planning
Most e-notifications programs can be up and running
within 3 weeks
 1 week for scoping:
 Understanding specific goals and content
 2 days migration
 Importing email addresses into system
 Initial setup
 2-4 days for testing
 System ready for deployments with 24 hours once setup
Making Product Recalls, Easy

4. Measuring Success
The goals behind e-notifications should be
1) Inform clients or users
2) Gain an action
Ways to measure if the campaign or program will be successful
industry high / industry low
Trackable and accessible data on “Proof of delivery” 99% 95%
Read or Click reporting (ex: “messaged opened”) 75% 50%
Action item completed 80% 60%
Frequent or real-time accessible reports 100% 90%
Making Product Recalls, Easy

5. Tips for Success
Understanding your end user is crucial to success.
1) Offer discounts to current services
2) Have easy to read and use emails
3) Use trusted templates with proven
conversion history
4) Be familiar with the information category:
medical device, food, consumer,
Making Product Recalls, Easy

6. Warning Signs
Reports of passed projects should be easily accessible
and even displayed in real time. Signs you may not have
the right carrier:
1) Delivery rates cannot be guaranteed
2) No levels of escalation in place for contact methods
3) No support for parallel methods (phone, letters, or
additional methods)
4) Lack of previous client references
Making Product Recalls, Easy

7. Need more info? Contact Us
 Experts in e-notifications
 Over 3 years experience
 Quick setup of supporting marketing
See also: FDA Advisory Strategies
ellie@consumerbell.com
917.692.4014 Quick e-notifications Guide for Clients
consumerbell.com