An old pitchdeck for consumerbell.com. Some names and notes had to be censored due to active NDAs. Released 7-29-13

1. Making Recalls Easy
Making Safety Easier. CONSUMERBELL.COM

2. Making Safety Easier. CONSUMERBELL.COM
RecallMarketplace
Mfgr Vendor Retailer
Consumers

3. Making Safety Easier. CONSUMERBELL.COM
Problem
Recalls are Common and Expensive
The biggest obstacles with recalls are:
1) Notification
2) Consumer awareness
3) Consumer frustration which hurts brand
image

4. Making Safety Easier. CONSUMERBELL.COM
The Current System is Inefficient
ConsumerBell Process Current Process

5. Making Safety Easier. CONSUMERBELL.COM
How We Improve it
1) Faster, more targeted notifications
2) Lower consumer frustration

6. We Help with Notifications
Making Safety Easier. CONSUMERBELL.COM
PUBLISHER Bloggers Momables
Media latinamombloggers
Partners Ecomom
Babycenter
BlogFrog
EMAIL / MOBILE
Digital Receipts onereceipt
Informational apps Fooducate
Price checking apps
Recipe apps
RECALLS: paper letters
$

7. We Offer a Better Experience
Making Safety Easier. CONSUMERBELL.COM
COMPANIES: Online Processing General Electric
Tracking Reports Macy s
Industry News
CONSUMERS: online processing Project Pantry
product interaction MakingSafetyEasier
Consumer News
CALL CENTERS: easy to use
social
web accessible app
$

8. The Market
Making Safety Easier. CONSUMERBELL.COM

9. Last
Quarter
*Data according to ExpertRecall, Recall Index, Oct 2011
Making Safety Easier. CONSUMERBELL.COM

10. We Increase Satisfaction, Save
Money
Making Safety Easier. CONSUMERBELL.COM
HOW:
1) Offer a better experience for consumers
2) Cut legal and PR costs

11. We Save Companies Money
Making Safety Easier. CONSUMERBELL.COM
• No 800#
• No waiting
• No custom website
necessary
• Easy to use

12. We can save $1MM /Recall
Food Recall (costs) w/ ConsumerBell
Average recalls range $30MM-$60MM
Ex:
Nut recall: $35MM CB Savings: $1.6MM
*estimated
based
upon
average
food
recall
cost
of
a
completed
recall
and
measured
against
ConsumerBell
technology
and
current
services.
Making Safety Easier. CONSUMERBELL.COM

13. Amazon meets Bloomberg for recalls
The Future
Making Safety Easier. CONSUMERBELL.COM

14. Mom Bloggers Love Us
And we have easy to install widgets
Making Safety Easier. CONSUMERBELL.COM

15. Awards
Making Safety Easier. CONSUMERBELL.COM
- Finalist, TheFunded 01/11
- Finalist, TechStars 02/11
- Social Media for Social Good,
Johnson and Johnson, 04/11
-Finalist, Springboard 06/11
-Top 15 Springboard Company, 10/11

16. How We Make $
1) Installation fee (paid by manufacturer)
2) Recall Management Fee
3) Per Unit Fee
Making Safety Easier. CONSUMERBELL.COM

17. Pipeline
1) General Electric - current beta users
2) XXXXX – soft acquisition offer
3) Unilever – scoping
4) Pepsico - scoping
5) XXXX – statement of work
6) Johnson and Johnson- scoping
Making Safety Easier. CONSUMERBELL.COM

18. Press and Mentions
Making Safety Easier. CONSUMERBELL.COM

19. Making Safety Easier. CONSUMERBELL.COM

20. Team
Making Safety Easier. CONSUMERBELL.COM
Ellie Cachette, Founder
Background in tech and public
health
2MM+ in managed projects
Experience with web apps
Previously with Macys.com
corporate
Wing Lian, CTO
Previously with Social Gaming
Network
Experience w/ Facebook and
LAMP
Successful exit with FriendFacts
Stephanie Haller, Design
UX/UI Designer
Leading creative web designer
Editorial background

21. Team
Making Safety Easier. CONSUMERBELL.COM
Margaret Kavalaris
Experienced partner at SNR
Denton, leading legal firm for
Startups and technology.
Lic. CA and DC
Eileen Silva, MFA
CFO of Aristotle Circle, experience
With startup fundraising and
Financial scaling. Previously with
Capital Management Group.
ADVISORS
Jody Sherman, ecomom
Serial entrepreneur and angel
Investor
Safe-minded online commerce
Experience with Moms
Brandon Blevans, Esq.
Experience in class action litigation
HR and Corporate counsel
Background in employment law

22. Amount Description
Dev $40k
• Realtime plugin, corporate logins, marketplace
Biz Dev $25k • Mom2.0Summit, Blogher, BGI product conference
Legal $50k • Corporate setup, trademark, IP defense
GNA $70 • Operations, salaries, administrative
Lobbyist $15k • CPSC preferred relationship, FDA voting rights
TOTAL: $200k
What We Have Done
Making Safety Easier. CONSUMERBELL.COM

23. Next Steps…
Making Safety Easier. CONSUMERBELL.COM
$200,000 investment within current round
Terms:
$7MM Upper Cap ($5MM Lower Cap)
20% discount
7% interest rate
Raised to date: $217,000
Use of funds: product and sales

24. APPENDIX
Making Safety Easier. CONSUMERBELL.COM

25. Video Content
More online and streaming content
Making Safety Easier. CONSUMERBELL.COM

26. Corporate Logins
Making Safety Easier. CONSUMERBELL.COM

27. Corporate Logins
Making Safety Easier. CONSUMERBELL.COM

28. Ad Space
Making Safety Easier. CONSUMERBELL.COM

29. EXAMPLE RECALL
Typical
Recall
Cost:
$35
million
Making Safety Easier. CONSUMERBELL.COM