This document provides guidance on creating a brand snapshot, which is a one-page summary of the key elements of a brand. It recaps the brand building blocks that were developed in previous lessons, such as brand mission, vision, values, personality, ideal client, and differentiation. The brand snapshot is an internal reference tool to ensure strategic decisions, content, and touchpoints consistently reflect the brand. It will be used to verify new products or services, names, blog posts, and visual elements align with the brand's concepts, beliefs, and aesthetic. Completing the snapshot worksheet will capture the essence of the brand in a clear, concise way. Sharing it internally and with third parties helps everyone understand and properly represent the brand

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08
Includes
C R E A T I N G Y O U R B R A N D
S N A P S H O T
A R E C A P O F T H E B R A N D
B U I L D I N G B L O C K S
S T O R Y P R O M P T B O N U S :
S H A R E T H E B R A N D
B U I L D I N G P R O C E S S
S E E T H E M I K I F O T O + C O
B R A N D S N A P S H O T
C O M P I L E Y O U R O W N
B R A N D S N A P S H O T
BRAND
SNAPSHOT

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BRANDING IS THE
ART OF BECOMING
KNOWABLE,
LIKABLE AND
TRUSTABLE._
John Jantsch

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Pulling the pieces together
to establish Your brand
identit y
HELLO BRAND BUILDERS! By now,
you understand branding is so much
more than a pretty logo and website. To
build compelling brands like Beyonce
or Starbucks, you must have a strong
message, a clear understanding of your
audience, a powerful promise, and an
authentic visual vibe. You've come a
long way developing the foundation of
your business. Each lesson has helped
you craft your own brand narrative
and has hopefully boosted your brand
confidence along the way!
This week, we’re going to make sure all
these pieces fit together to perfectly
establish your brand identity. Your story
must be strong, clear and consistent
because it will reinforce your credibility
and help you stand out from the crowd.
It’s time to create your Brand Snapshot
— my version of a brand book or brand
bible. This reference identifies the
important concepts your brand stands
for, believes in, looks, feels and sounds
like. This guide acts as a key strategic
document to help you create content
that's on brand and consistent for your
audience. Additionally, this summary
will give others a better understanding
of your story. It’s the perfect tool to
share when you’re ready to hire third
parties (like designers, coaches, VAs,
copywriters, etc). In this one-page
cheat sheet, the essence of your brand
is revealed.
.

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How will I use this snapshot?
This summary is not something you have
to share with your audience or post on
your website. It’s more of an internal tool
for you to use when making strategic
decisions for your business. For example,
if you launch a new product or service,
you can verify that it matches your mission
and values. When you name an offering,
you can make sure it reflects your brand
personality. When you write a blog post or
share on Instagram, you can check to see
if the content resonates with your ideal
client. When you pick colors for your logo,
you can verify that the palette matches
your visual vibe. The snapshot will ensure
all your ensure all your products, services,
and customer touch points are carried
out in the most consistent manner. As we
all know, consistency can translate into a
powerful brand!
BRAND
SNAPSHOP

5. M I K I F O T O . C O M
Mallika
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B E F O R E W E C R E A T E Y O U R B R A N D
S N A P S H O T , L E T ’ S R E C A P T H E B R A N D
B U I L D I N G B L O C K S
Brand Mission
Why are you running this business?
What drives you? This is the underlying
purpose behind your brand. It's much
bigger than your products/services.
Brand Vision
Where do you see your business in the
next 5 years? What impact will you be
making? This is the future movement you
hope to create with your brand.
Brand Values
What do you believe in and stand for?
These are the principles that act as a
guiding force for your work.
Brand Personality
What is your energy and vibe? How do
you make people feel? Think about the
words that your family, friends, clients,
etc. use to describe you.
Ideal Client
Who are you best equipped to serve?
Can you niche down? Think about your
ideal client and their pain points. Pick an
audience that you can achieve the best
results for, you are passionate about,
and who can afford you.
Congratulations!
You should have answers to all of
these questions and now have a
strong foundation for your brand
and story.
Brand Voice
What is your tone and communication
style? Be authentic to you.
Brand Difference
How are you unique and different from
the competition? Understanding your
special sauce is critical to standing out!
Brand Transformation
What is the outcome or results that
you give to your clients? Go beyond the
features of your work and think about
the change you create.
Visual Vibe
What is your visual aesthetic or look?
Own your unique style and never be a
copycat.

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KEY TAKEAWAY
Clarity and consistency
are essential to creating a
powerful brand.
HOMEWORK
Fill out the worksheet and
take a snapshot of it to share
in the group. Also, save a
version of this for yourself
and keep it handy to share
with people you hire. You
may even consider printing
it out and hanging it in your
workspace as a reminder.
STORY PROMPT BONUS
Take a pic of your worksheets and share
them on social media via Facebook or
Instagram. Talk about the process of
building your brand. Your audience will
feel inspired with your dedication and
work ethic.
"A strong brand takes time! Check out
the behind the scenes in developing
my brand story and creative empire in
the #brandconfidential program. I've
learned this ___________ and this
___________ along the way. I feel
super ___________ about what's
next!"
THE
TAKEAWAYs

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