This document discusses Guide Creative's services for designing websites to promote action and engagement. It summarizes their approach of designing for missions, audiences, impact, and user experience. Services include branding, visual design, website development, and mobile/social strategies. Case studies provide examples of how their design process solved clients' challenges to engage target audiences and reach goals through tailored creative solutions. Results showed increases in fundraising, traffic, and user engagement for nonprofit clients.

1. Websites Designed for Action
Kelley Jarrett, Guide Creative

2. The Importance of your
YOUR VISUAL IDENTITY
• Is the First Impression
• Supports Your Mission
• Tells your story
• Builds Awareness
• Engages Supporters

3. Guide Creative’s Promise
We promise to:
Ø Design for your mission
Ø Design for your audiences
Ø Design for impact and user experience
Ø Solve challenges through design
Ø Create lasting impressions
Ø Inspire action through design

4. Portfolio of Services
Strategy and Planning
Branding and Identity
Visual Design
Website Development
Mobile and Social
Analysis and Action

5. Our People
Our team is committed to your mission. With over 30 years
of experience in the industry, we understand nonprofits
better than anyone and we’re able to leverage this
expertise to help you meet your organization’s goals
through our uniquely tailored creative services.

6. COLLABORATIVE DESIGN
PROCESS

7. The Process

8. Solving Challenges with Design
CLIENT STORIES

9. Example: Science News For Kids
“TARGET SPECIFIC AUDIENCE SEGMENT”

12. Example: Columbia Bible College
“DOESN’T CONNECT WITH PROSPECTIVES,
NEEDS A YOUNG, HIP FEEL”

15. Example: The ARC of United States of America
“TOO MUCH UNORGANIZED INFORMATION”

18. Example: The Writer’s Center
“APPEAL TO A YOUNGER TARGET AUDIENCE”

21. Example: Dian Fossey Gorilla Fund
REACH NEW AUDIENCES IN A NEW WAY

23. Example: Walsingham Academy, Nothing.org
“WE NEED TO BE WHERE OUR
USERS ARE”

26. Example: Feed My Starving Children
REACH AUDIENCES ON THE GO

28. Feed My Starving Children
• 3% Discount on mailings when a QR Code is used
• From Google Analytics, their website has had 20,000 mobile users from
Android, iPhone, Blackberry and iPad
• In the first month, raised over $3,000 with fundraising campaign
Campaign served 12,500 meals in one month

29. SUCCESS

31. Proven Results: Dian Fossey’s Story
• $45,000 more raised in Q1 than year ago
• Direct traffic is +54% vs. year ago
• Bounce rates are down 5%
• Average page views per visit are up 18%+ at 2.92
• Time on site is up 26%+ at 2:34

32. Partnership Options
• Wordpress Website
– Cost effective, scalable, flexible, open source
• Sphere Website
– Fully integrated, database driven, 365 degree view
• Task Based Mobile Site
• Responsive Mobile Design
• Social Media Strategy and Design
• Event Map

33. Thank You!
Kelley.Jarrett@guidecreative.com
@keljar
QUESTIONS?