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GUEST LECTURE
CHANGE & MOOD MAKER
Are you hospitable?
Today:
My opinion on Hospitality
The Mood Maker approach
Change management in
hospitality
Mood Maker
Every organization
has guests
Wouldn’t it be
great to make you
feel welcome in
every
organization?
Successful
organizations put
their guests central
[Movie hospitality example 1]
http://youtu.be/OtWRCIkFl00
[Movie hospitality example 2]
http://youtu.be/NK-T_t166TY
Hospitality:
“is the pleasant feeling
the guest experience
during the contact
with the host and the
service of a company”
Being a good host
is the competence
of the future
Shadow service
[Movie hospitality example 3]
https://www.youtube.com/watc
h?v=IQlxLBqgFKc
Mood Maker model
1. Orientation
2. Traveling
3. Arrival
4. Welcome
5. Stay
6. Farewell
7. Departure
8. Traveling
9. Return home
Guest journey
Guest journey
Your profession
Professional / specialist Host (M/F)
Being a good
host:
“doing, from the
heart, your utmost
best to give the
guest sincere
attention, safety and
comfort”
Everyone can serve…
[Movie hospitality example 4]
https://www.youtube.com/watc
h?v=0n_Ty_72Qds
Change management
How to bring people in movement?
Where does change start?
……it always starts
with one person!
Where to start?
Mood Challengers
WHAT IS AN
ORGANIZATION
A SOCIAL GROUP OF
PEOPLE WHO WORK GOAL
DIRECTED TOGETHER
A SOCIAL GROUPS OF
PEOPLE WHO WORK GOAL
DIRECTED TOGETHER
GROUPS OF EGOS WHO
WORK GOAL DIRECTED
TOGETHER
The Chart
Images of organizations
Gareth Morgan
ontwikkelspiraal
Mood Maker Organization
development is about
changing the mindset!
About how to bring large
groups of people in
movement?
“development is like
un-rolling the
mindset”
Intervention planning
[Movie about Chaos en
complexity]
https://www.youtube.com/watch
?v=ysa5OBhXz-Q
Five phases
[Movie about Movement]
http://youtu.be/fW8amMCVAJQ
Their are many
Mood Makers
in every
organizations
Use positive energy
That’s not true!!
A spotlight make
people grow more!
Use positive energy
Look for the Mood Makers
….and the Mood Breakers
Developing triangles
Design
Developing = securing
Sustainable development
Culture
+
Structure
Static securing
Cyclic securing
Dynamic securing
Phase III – using the structure
Measure the development
www.guest.nl
@johnhokkeling / @moodmakerboek
slideshare.com/johnhokkeling

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Guest lecture 3 3-2015 hotelschool zuyd engels

Editor's Notes

  1. Question: Who thinks of themselves that he/she is hospitable? Hands please Example research dutch trade organization Hospitality KHN 96% of the horeca entrepeneurs thinks that they are hospitable 50% thinks that their colleages are not hospitable 67% of the guest thinks that the horeca is hospitable I call that hospitality arrogance (gastvrijheidsarrogantie) It is not about what you think, but how the other sees you/thinks about you
  2. Something about GUEST
  3. Our beliefs
  4. But what has that to do with a hospital? Because you come to a hospital to visit a doctor, not for hospitality right? Yes, that is true. And the same for horeca and retail. Your goals is for example to drink a cup of coffee, but in your unconscious you also expect hospitality (that extra thing). It is a showdowservice, just like safety. People never come to a hospital for hospitalty, they come for some medical treatment. They can’t judge if that is a good-quality treatment, so they judge that through all the shadowservices. The quality of the shadowservices tells them in a high perception the quality of the medical issues.
  5. Johnny the bagger
  6. Being a good host m/f is your second profession
  7. Everybody is in his profession also a host. When you walk trough a door, you want to be helped. It doesn’t matter is that person is the director, an accounant, a cleaner or a receptionist. Everybody is in his profession also a host.
  8. The 3 most important competences of a host are: - Reading the guest - See yourself through the eyes of the guest - And adjust your action
  9. Being a good host can be developed in everybody, in a higher or lower extent
  10. Computer says no, hospitality dinosaur
  11. Today we are going to talk about changing changes in organizations.
  12. Organizations are constantly in motion.
  13. Put the people in the central, not the proces, product or the ambiance
  14. Where to begin?
  15. The wolf was died out in Yellowstone nationalpark The reintoduced the wolf again. What would you think will happen? The wolfe changes the river.
  16. How do you change the mindset of the whole organization.
  17. Develop hospitality. In the book we distinguish 5 phases. The spiral means from small to big, on he way there are all sorts of interventions.
  18. How to start a movement
  19. Mood Makers work in every organization. Their role is to take the first step. Oil spot  begin small
  20. Waar zit de energie in de organisatie
  21. Waar zit de energie in de organisatie
  22. Culture bearers
  23. Time, it takes time. It isn’t a project but a proces. Differences in timing