Question: Who thinks of themselves that he/she is hospitable? Hands please
Example research dutch trade organization Hospitality KHN
96% of the horeca entrepeneurs thinks that they are hospitable
50% thinks that their colleages are not hospitable
67% of the guest thinks that the horeca is hospitable
I call that hospitality arrogance (gastvrijheidsarrogantie)
It is not about what you think, but how the other sees you/thinks about you
Something about GUEST
Our beliefs
But what has that to do with a hospital? Because you come to a hospital to visit a doctor, not for hospitality right?
Yes, that is true. And the same for horeca and retail. Your goals is for example to drink a cup of coffee, but in your unconscious you also expect hospitality (that extra thing).
It is a showdowservice, just like safety.
People never come to a hospital for hospitalty, they come for some medical treatment. They can’t judge if that is a good-quality treatment, so they judge that through all the shadowservices.
The quality of the shadowservices tells them in a high perception the quality of the medical issues.
Johnny the bagger
Being a good host m/f is your second profession
Everybody is in his profession also a host.
When you walk trough a door, you want to be helped. It doesn’t matter is that person is the director, an accounant, a cleaner or a receptionist. Everybody is in his profession also a host.
The 3 most important competences of a host are:
- Reading the guest
- See yourself through the eyes of the guest
- And adjust your action
Being a good host can be developed in everybody, in a higher or lower extent
Computer says no, hospitality dinosaur
Today we are going to talk about changing changes in organizations.
Organizations are constantly in motion.
Put the people in the central, not the proces, product or the ambiance
Where to begin?
The wolf was died out in Yellowstone nationalpark
The reintoduced the wolf again. What would you think will happen?
The wolfe changes the river.
How do you change the mindset of the whole organization.
Develop hospitality. In the book we distinguish 5 phases.
The spiral means from small to big, on he way there are all sorts of interventions.
How to start a movement
Mood Makers work in every organization.
Their role is to take the first step.
Oil spot begin small
Waar zit de energie in de organisatie
Waar zit de energie in de organisatie
Culture bearers
Time, it takes time. It isn’t a project but a proces.
Differences in timing