The document introduces Something NaturalTM Sparkling Water and assesses the opportunity for a partnership with Guckenheimer. It discusses the beverage industry trends away from sugary drinks towards healthier options, and how Something NaturalTM offers an all-natural sparkling water. The opportunity presented is for Guckenheimer to carry Something NaturalTM to complement its portfolio and capitalize on the growing sparkling water category.

1. &
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2. Something to Talk About
Objective:
•Introduce Something Natural™ Sparkling Water to Guckenheimer
•Assess opportunity for brand development and future partnership
1 Something About Us
2 Something About the Beverage Industry
3 Something Consumers Want
4 Meet Something Natural™
5 A Closer Look at Something Natural™
6 Something About Sparkling Water
7 An Opportunity for Something New
8 Something Natural™ Poised to Win
9 Something About Pricing
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3. Something About Us
Our Story…
After 20 years of combined experience with the largest DSD houses and
Energy Drink Brands in the world, we set out to create a brand to meet the
demands of today’s beverage consumer. There is no doubt that our lives have
become more complicated every day. Technology and innovation are moving
faster today than ever before. But are all these “new and improved” products
really better or just louder? There are so many, diet and sugar-filled
beverages out there, trying to get their voices heard above the crowd. We
wanted to simplify things. So we set out to create a beverage that was
refreshingly simple, using only all-natural ingredients. No fancy gimmicks, no
miracle ingredients, no screaming to be noticed. Just ultra pure sparkling
water with a touch of delicious fruit flavors.
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4. Something About The
Industry
Consumers continue to
migrate away from CSD’s
Consumers suffering
from “Functional
Fatigue”
4

5. Something Consumers Want
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6. Meet Something Natural™
“Great taste doesn’t have to
be complicated. We believe less is
more. So we’ve created Something
Natural™, a delicious sparkling water
with no artificial sweeteners or
preservatives. Simply feel good about
what you drink.”

7. A Closer Look at
Something Natural™

8. Something About Sparkling
Water
her water segments, in every channel
wing strong growth
C
ill accelerate growth
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9. An Opportunity for Something
New
Individual Brand Dollar Sales % Change VS. Market Share
Prior Year
ead by Euro-centric brands
Competitive field has become4.3 segments26
wth innovation! $101,980,400
orPrivate Label other better-for-you
related to
stagnant and dominated by
un-innovative $78,739,830
Perrier 5.6 20
private label brands
San Pellegrino $63,341,960 11.5 16.1
La Croix $31,725,940 18.5 8
Poland Spring $20,628,510 5.4 5.3
Topo Chico $15,429,390 -1.1 3.9
Arrowhead $11,535,290 26.9 2.9
Cascade Ice $9,347,085 70.5 2.4
Crystal Geyser $8,931,765 6.6 2.3
Callastoga $4,960,296 -42.9 1.3
Category Total $392,921,300 5.6 100
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10. Something Natural™ Poised to
Win
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11. Something About Pricing
Guckenheimer Price: $15.99/ 12 pack
Suggested Retail: $1.99 - $2.29
*Pricing above is FTL delivered based on 2520/cs min PO.
*Suggest EDLP $1.99 gives retailer 33% margin. 11

12. Something About Support
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13. Something Natural™ &
Guckenheimer
Something Natural™ will not only compliment your
portfolio but will strengthen it!
• Aligned on a staged distribution strategy to seed now
and flourish later
• Gives Guckenheimer a strong better-for-you brand to
bring to customers
• Experienced team to help develop the brand and
provide support
• Long term relationship
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14. Looking forward to building
something special with you
Craig Diss
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