GU is a leading digital agency based in London. We provide connected digital solutions to some of the world's largest brands. This is the first presentation of the Grand Union diploma on the GU brand. Everyone at GU is taking part in the diploma in order to better understand what we all do & how we can all work better together.

1. GU Diploma: Our Brand

2. What is a brand?

3. What is a brand?
•A name
•A product
•An emotion
•A set of associations
•A benefit
•A statement

4. Sometimes it’s hard to put into words.

5. Today, everyone and
everything is a brand.

6. I tweet therefore I am.

7. Today, we are the brand.

8. So who are we?

9. We are GU.

10. What does that
mean?

11. We provide
connected
digital
solutions.

12. That’s what we
do but how is
more interesting.

13. GU is a
team sport.

14. Defined by
our values

15. 1. To be inspired everyday
2. To be innovative
3. To support each other
4. To celebrate success & have fun
5. To learn from mistakes
6. To strive to be better
7. To learn & to share
8. To be transparent
9. To be open-minded
10.To lead

16. Why is
this important?

17. Life is short.

18. How short?

19. 28,000 days.

20. 31% of our lives

21. The GU brand is
our collective
voice.

23. Our blog
Grand Musings
Our web site
GUM#
Our clubs
GUU
You Fund

24. Get involved.