This document provides an agenda for a conference on social networking platforms and applications. The conference will cover topics like the growth of social networks and user engagement, the deployment of social applications and platforms, and strategies for monetization, development, and marketing on social networks. Keynote speakers from Facebook, MySpace, and Forrester Research will provide insights. Sessions will also explore issues like privacy, feeds, and bringing your own platform to social networks.

1. Graphing Social Patterns West Intro & Welcome Dave McClure March 3-4, 2008 San Diego, CA

3. Social Platform Wars Facebook (“Rebel Alliance” ?) Google / Open Social (“The Empire”?, “ Coalition of The Willing”) Orkut iGoogle Gmail ? YouTube ? MySpace (“Clone Army”?) Bebo LinkedIn Hi5 Friendster Photobucket RockYou SocialMedia FB apps FB apps FB apps FB apps FB apps iLike Google Gadgets Flixster Slide Widgets OS apps Widgets OS apps OS apps Widgets ClearSpring Widgetbox Gigya Yahoo MyBlogLog Ning