Éxito en una era de Darwinismo Digital

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Brand success in an era of Digital Darwinism Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

Marketing

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Marc Sleen kon het goed vinden met koning Albert II. Maar hoe dacht Sleen over Filip? Begin 2003 gaat de kroonprins naar Frankrijk. Daar mag hij op het internationaal vermaarde stripfestival van Angoulême, een provinciestadje in de Charente (Frankrijk), de Hergéstraat en het standbeeld van Hergé, de geestelijke vader van Kuifje, onder massale belangstelling plechtig ingehuldigen. Filip wil maar wat graag de plechtigheden met zijn aanwezigheid opluisteren. Ook Mathilde, Marc Sleen en Hervé Hasquin, de minister-president van de Franse Gemeenschap, zijn mee. ‘Een grote eer,’ reageert een Sleen in Het Belang van Limburg. ‘Maar hoe weet de pers dat al eigenlijk? Ik moest daarover het grootste stilzwijgen bewaren. Ik ben inderdaad nog nooit in Angoulême geweest. Omdat dat altijd samenviel met mijn jaarlijkse safari. En de jongste jaren had ik de moed er niet meer voor. Ik zal dat daar eens bekijken, net zoals het prinsenpaar. Neen, ik verwacht geen hulde daar. Er is al genoeg hulde gebracht, toch?’ De 30ste jubileumuitgave van Angoulême wordt voorgezeten door de Belgische auteur François Schuiten, de laureaat van het jaar daarvoor. Bij hun aankomst aan de rue Marengo, de belangrijkste winkelstraat van Angoulême die later officieel wordt omgedoopt tot rue Hergé, wordt het prinselijk gezelschap opgewacht door Fanny Rodwell, de weduwe van Hergé, en Freddy Thielemans, de burgemeester van Brussel. Het prinsenpaar keert, samen met Marc Sleen, diezelfde dag al terug met een legervliegtuig. Marc Sleen aan een bron die actief is in de stripwereld: ‘Ik ben in Angoulême geweest. Met prins Laurent en Mathilde. Toen ze zwanger was. Met hun persoonlijk vliegtuig. Zonder iemand anders. En ik moest naast de koning gaan. Naast de koning. Prins! Hij was nog geen koning. En hij zal geen koning worden ook, denk ik. Enfin. Het was niet prins Laurent. Het was Filip!... Jongens toch, ik ben aan het vangen. Och, indertijd heeft Jan Spier ook een andere vrouw gehad. Dus laat Laurent en Filip ook maar eens met elkaar wisselen. Awel ja, ik moest naast prins Filip gaan en zo. In het vliegtuig zat ik recht over hem. En toen begon hij en vroeg hij mij... Maar dat wordt niet opgenomen, hè?’ (eigen cursivering) We namen contact op met deze persoon om te weten wat Sleen vertelde over prins Filip. De man wenste niet te reageren. Hij had immers zijn woord gegeven aan Marc Sleen. Erg positief zal het niet geweest zijn aangezien Filip volgens Sleen niet de volgende koning zou worden.

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