Small scale businesses make up a major part of India's economy, with an estimated 2 crore people employed in small scale industries. While these businesses grow rapidly, their growth is still lower than other countries. For businesses to grow, they need to face challenges, increase sales, adopt new technologies, and fulfill personal desires of the business owners. There are five stages of business growth: startup, growth, expansion, maturity, and decline. Growth strategies can be internal, focusing on expansion and diversification, or external through joint ventures, mergers, and subcontracting.

1. Presented by Taniya
sharma
B.com (H) Sem 3rd

2. Small scale Business

3. OVERVIEW
• Since the time of independence ,
The small scale sector has been major
contributor of country’s GDP
• In India it is estimated that about
2crore persons are engaged in these
industries
• The growth of these units is rapid but
still it is low as compared to SSI of
other countries

4. Why do Business needs to Grow ??
 To face adversities
 Increase in sales turnover
 Facilitate the use of modern
technology
 Desire to do something specific
in business also leads to growth
in business

5. Stages of growth :-
Maturity
Expansion
Start up
Growth
Decline

6. A. Start up :- “TRY MY PRODUCT”
A. Growth stage :- “BUY MY PRODUCT
TO TRY MY PRODUCT “
B. Expansion stage :- Introduction
of new product lines and
opening of more branches

7. D) Maturity stage :- TRADE-IN TO
SURVIVE
E) Decline stage :- ENTERPRISE
PREFER TO CLOSE THEIR SHUTTERS

8. TYPES OF GROWTH STRATEGIES
INTERNAL
GROWTH
STRATEGY
EXTERNAL
GROWTH
STRATEGY
EXPANSIO
N
DIVERSIFICAT
ION
JOINT
VENTURE
MERGER Sub-contrac
ting

9. HAVE A NICE DAY