This document discusses opportunities in the hospitality and tourism sector in India. It notes that the Indian government has formulated policies to promote tourism based on the principle of "Guest is God" and aims to ensure visitors are refreshed culturally, mentally, physically and spiritually. The tourism sector encourages other industries and generates employment. The number of foreign tourist arrivals in India grew by 8.9% in 2011. To further increase tourism, the government needs strategies to integrate stakeholders and create an environment where the industry can prosper.

1. Opportunities in Hospitality and Tourism Sector in India
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Synopsis
As Mark Twain said, "...nothing so liberalizes a man and expands the kindly instincts that nature put in him as travel and contact with many kinds of people. The Indian government has formulated a policy to promote India as a global tourism brand, based on the central theme of ‘Atithi Devo Bhava’ - the Sanskrit phrase that translates as ‘Guest is God’. In its National Tourism Policy, 2002, the Ministry of Tourism has outlined seven key factors that will encourage tourism development in India. These are Swagat (Welcome), Soochana (Information), Suvidha (Facilitation), Suraksha (Safety), Sahyog (Cooperation), Samrachana (Infrastructure Development) and Safai (Cleanliness). The purpose of the government is to ensure that every tourist visiting the country is “physically invigorated, mentally rejuvenated, culturally enriched and spiritually elevated”. The tourism sector has the potential to encourage other industries through forward and backward integration with several allied sectors like hospitality, aviation, railways, banking, manufacturing, health and education, among others. The expenditure of tourists’ generates more employment, especially in the unorganized sector, and causes a multiplier effect on the economy. Hence, the growth and enhancement of the tourism sector will in turn help the country to alleviate poverty and work toward economic development. The outcome of the survey conducted by HVS Hospitality Services in 2011-2012 presented a clear picture of the composition of Indian tourist for that year. The highest percentage of tourists corresponded to the domestic business travelers, followed by tourists who travelled for leisure. The survey brought forth the overall performance of the hotel industry wherein the national occupancy declined by 1.9 percent in contrary to the average rate which increased by 2.2 percent over the previous year. The number of Foreign Tourist Arrivals (FTAs) in India reached 6.29 million in 2011, registering a growth of 8.9 percent over FTAs of 5.78 million in 2010. Interestingly, India’s FTA growth rate was double the global tourist arrival rate of 4.4 percent. To increase international tourist arrivals by at least 1 percent by the end of the Twelfth Plan (2012 -2017), the tourism industry has to grow by a minimum of 12 percent per year. This would require a persistent and concentrated effort. Therefore, the Government of India needs to devise strategies and policies to integrate all stakeholders and create a congenial environment in which the industry can prosper.

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Table of Contents 1. Tourism in India 2. Nature of Tourism in India 3.International Tourism 4. Domestic Tourism 5. Growth Drivers 6. Hospitality Industry 7. Upcoming Investments Plans 8. Economic Impact of Tourism 9. Government Initiatives 10.Financials of Major Companies 11. Outlook

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