This document summarizes a study on the growth of fast food chains in Vadodara and whether they pose an opportunity or threat to fine dining restaurants. The study surveyed 85 people on their dining preferences and behaviors. Key findings include that most respondents spend 1-2 hours dining and prefer dining over takeout or delivery. Fine dining restaurants serving regional Indian cuisine were generally preferred over fast food chains. However, people may choose fast food for variety. Overall, the study found that while fast food is popular, fine dining restaurants still have an edge over fast food chains in Vadodara.

1. “A STUDY ON
“GROWTH OF FASTFOOD CHAINS IN
VADODARA:
AN OPPORTUNITY OR A THREAT TO FINE-
DINING RESTAURANTS”
SCHOOL OF BUSINESS AND LAW

3. VERSUS

4. REASON FOR CHOOSING THIS TOPIC
• With the rapid growth in the fast-food trends, other dining restaurants are
facing problems of attracting customers. This topic is ideal for the research
about the opportunities and threat that the dining restaurants face.
Objective and scope of study:
The main objective of this research study is to:
• To find out main competitors between fast-food and fine dining
restaurants.
• To study on different opportunities and threats faced by fine dining due to
the emergence of fast-food chains.

6. INTERPRETATION OF THE SURVEY
TOTAL RESPONDENTS
85

7. Distribution of
respondents on basis of
Age
• Highest no. of respondents come
into the category of 36 years to
50 years of adults. It consisted of
40% of total sampling size.
• It was followed by people with
age group between 20 years to
35 years which comprised of
35% of total respondents.
• People with age groups of less
than 20 and more than 50
comprised of 15% and 10%
respectively.

8. Distribution of respondents
on basis of Annual Household
Income
• Here we can see that almost
half of the respondents came
with the income of more than
5 lakhs per annum
• 27 % of respondents earned 3
to 5 lakhs per annum.
• The people with
comparatively lower income
constituted of about 30% of
the total sample strength.

9. Distribution of respondents on
basis of their frequency of
visiting restaurants.%
• The frequency of visiting
restaurants means how
frequent does a respondent
visit a restaurant.
• Here we can see that 39% of
respondents visit the
restaurant once in a month.
• 32% of respondents visit
restaurant every week.
• 22% of respondents visit only
once in 3 months
• There are 7% of food crazy
people that visit more than
one times in a week.

10. Distribution of respondents
on basis of the time spent
by them.
• 59% of people can afford 1 to 2 hours
in eating in restaurants.
• 36% of respondents afford to spend
half an hour to 1 hour in restaurants.
• There are 5% people who can also
spend more than 2 hours in
restaurants.
• But no one spends less than 30
minutes in a restaurant.
0%
36%
59%
5%
Time Spent while visiting a food joint
less than 30 mins 30 - 1 hr 1 - 2 hrs more than 2 hrs

11. Distribution of respondents
on basis of the time of
visiting restaurant.
• Here we can see that more than half of
the respondents prefer to go to a
restaurant in the evening time (78%).
• 16% people visit the restaurants in the
night time.
• Only 6 % people go for lunch in the
afternoon.
• And no respondent visited the joint in
the morning.
0%
6%
78%
16%
Time Of Visiting Restaurants
Morning Afternoon Evening Late Night

12. Distribution of respondents
on basis of the preference
of the service.
• Dining was preferred by a mammoth of
85% of respondents.
• While Home Delivery and Self-service
which are considered to be the main
features of fast food outlets were
altogether preferred only by 13% of
the respondents.
• Also only 2% people preferred take
away food facility. 85%
7%
2%
6%
Service you prefer
Dining Home Delivery Take Away Self Service

13. Distribution of respondents on basis of their
preference of food type.
0 10 20 30 40 50 60
Continental
Punjabi
South Indian
Gujarati
Chinese
Fast-Food
Continental Punjabi South Indian Gujarati Chinese Fast-Food
Prefer Least 38 10 16 31 20 37
Neutral 25 19 33 23 38 23
Prefer Most 19 54 33 28 24 23

14. Distribution of respondents
on basis of their willingness
to wait for food.
• Here we can observe that
most people are willing to
wait for the food for 11 to
20 minutes.
• The other time periods got
the equal no. of preferences
but are comparatively lesser
than the preference of 11-20
minutes.
0
5
10
15
20
25
30
35
40
less than 10
mins.
11 - 20
mins
21 - 30 mins more than
30 mins
How long are you willing to wait for the
food ?

15. Distribution of respondents on basis of influence
factor on selecting a restaurant.
0
10
20
30
40
50
60
70
Price Quality Service Ambiance Variety of
food
Hygiene
Factor
Convenienc
e
Parking
Facility
Strongly Agree 12 66 46 32 34 59 19 18
Agree 26 17 31 35 32 15 34 26
Neutral 31 0 5 15 16 8 25 26
Disagree 6 0 0 0 0 0 4 11
Strongly Disagree 7 0 0 0 0 0 0 2
12
66
46
32
34
59
19 18
26
17
31
35
32
15
34
26
31
0
5
15 16
8
25 26
6
0 0 0 0 0
4
11
7
0 0 0 0 0 0
2
Strongly Agree Agree Neutral Disagree Strongly Disagree

16. COMPARISION OF THREATS AND OPPORTUNITIES OF DIFFERENT
RESTAURANTS
5
3
4
2
1
4
5
3
2
1
5
2
3
1
4
2
4
5
1
33
1 1 1 1
4
5
3
1
22
3
5
1
4
3
2
5
1
4
0
1
2
3
4
5
6
Cost of Production Large number of
competitors
Rapid growth of fast food
sectors
Recession Continuous changing in
tastes of consumers
CHALLENGES
2
6
4
1
3
5
4
6 6
3
6 6
1
6
4
2
3
5
1
5
6
2
4
3
2
6
5
3
1
4
5
4
3
2
11
5
6
2
4
3
1
4
5
2
3
6
0
1
2
3
4
5
6
7
PRICE QUALITY SERVICE QUANTITY VARIETY OF FOOD HYGIENE FACTOR
FACTORS

17. CONCLUSION
• 58% of people can afford 1 to 2 hours in eating in restaurants. 37% of respondents
afford to spend half an hour to 1 hour in restaurants. There are 5% people who can also
spend more than 2 hours in restaurants. But no one spends less than 30 minutes in a
restaurant.
This can be one proof that fast-food chain is less preferred against fine dining
restaurants.
• We can see that more than half of the respondents prefer to go to a restaurant in the
evening time (78%). 16% people visit the restaurants in the night time. Only 6 % people
go for lunch in the afternoon. And no respondent visited the joint in the morning.
By this we can say that, schemes of morning breakfast menus of fast-food outlets like Mc
Donald’s, Subway etc. do not attract the consumers.

18. • Dining was preferred by a mammoth of 85% of respondents. While Home Delivery and Self-
service which are considered to be the main features of fast food outlets were altogether
preferred only by 13% of the respondents. Also only 2% people preferred take away food
facility.
As a result one gets a hint that fast-food chain does not behave like a threat to fine dining
restaurants.
• In one of the analysis, we saw studies the preferences of people in various types of dishes.
There we found that dishes like: Punjabi , Chinese , South Indian etc. were largely preferred
over fast-food dishes. But at the same time people preferred to go to a fast-food outlet if
they were given the choice of continental ad regional variety of food , i.e. : Gujarati ,
Rajasthani , Kathiayavadi etc.
Both of the types of food are on the equal balance in this aspect of analysis.

19. • A clear cut answer was given when the respondents were asked to name their 2 most
favourite restaurants.
1. Mirch Masala (Punjabi)
2. Sankalp (South Indian)
3. Sayaji Hotel (Multi Cuisine)
4. The Grand Bhagwati (Multi Cuisine)
5. White Potato (Punjabi)
6. Subway (Fast-food)
7. Mc Donald’s (Fast-food)
One can easily make out from the these responses that fine dining has an edge over
fast-food restaurants.

20. THANK YOU
QUESTIONS PLEASE