Growth Hacking Training Macedonia
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This document discusses growth hacking strategies and tactics. It defines growth hacking as developing creative strategies and unconventional tactics to dramatically increase users as cheaply as possible. Some key growth hacking techniques mentioned include going viral, reaching blue oceans, optimizing product/market fit, watching data, using incentives like gamification, and prioritizing experiments using an impact, chance of success, effort framework. The document provides examples from companies like Dropbox and Instagram and emphasizes the importance of weekly growth meetings and continually trying to 10x or 100x key metrics.
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Growth Hacking Training Macedonia
- 2. 2
- 4. 4 GROWTH HACKING • Understanding of GH • Lots of examples • Framework for creating • How to Implement
- 8. 8 GROWTH HACKING & CONVERSIONS Growth hacking is all about developing creative strategies and unconventional tactics to dramatically increase users as cheaply as possible.
- 9. 9 DEFINING GROWTH HACKING ‘Mindset of data, creativity and curiosity’ Aaron Ginn
- 10. 10 GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 11. Foundations
- 12. Foundations
- 13. 13 GROWTH HACKING Get product market fit, before you try and grow
- 14. 14 GROWTH HACKING Goals: Early stage: Product / market fit Growth stage: Growth Machine
- 16. Foundations
- 17. 17 GROWTH HACKING You can’t skip product and go right to distribution Andrew Chen, Uber
- 19. 19 GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 20. 20
- 22. 22 EXAMPLES OF GROWTH HACKS ‣ Gamifiction/Incentives: ‣ Extra storage if you do some stuff. ‣ Virality/Motivation: ‣ Cloud storage for one is valuable. But shared storage is even better! ‣ The product makes me want to share it, even with non-users! DROPBOX
- 25. 25 GROWTH HACKING INCENTIVES MONEY STATUS ACCESS THESE ARE THE SAME ‘LEVERS’ USED IN GAMIFICATION METHODS.
- 30. 30 DEFINING GROWTH HACKING • Weekly growth meeting –Review KPIs –What did we learn? –What experiments are we running this week?
- 31. 31 GROWTH HACKING Prioritise using ICE framework Impact Chance of success effort
- 33. 33 GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 40. 40 GROWTH HACKING App Store PPC Influencers Snapchat Podcasts Facebook live (paid) Facebook articles
- 42. 42 GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 43. Networks
- 48. Tribal Growth 1) Core target market (tribe) 2) Tribal behavior 3) Attach your product to that behavior
- 50. 50 GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 51. 51 Find product market fit ‣Burbn ‣Optional photo sharing ‣Watch user behaviour Instagram
- 54. 54 DEFINING GROWTH HACKING Create Growth Engine • Spreadsheet in resources • Decide a KPI • Create funnel to KPI
- 58. 58 DEFINING GROWTH HACKING • Weekly growth meeting –Review KPIs –What did we learn? –What experiments are we running this week?
- 59. 59 GROWTH HACKING How can we 10x this metric?
- 60. 60 GROWTH HACKING How can we 100x this metric?
- 61. 61 GROWTH HACKING Prioritise using ICE framework Impact Chance of success effort
- 62. 62 DEFINING GROWTH HACKING • Go Viral • Reach Blue Oceans • OPN’s • Watch the Data
- 63. Foundations