SlideShare a Scribd company logo
What is Growth Hacking? 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
The 12 Growth Hacking 
definitions 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
Growth Hacking is a new term created 
by Sean Ellis. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
1-.Growth Hacking is the science of 
achieving incredible growth with 
non traditional strategies. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
2-.It is also the science that helps 
you decide how to move users 
from one state to the next one 
consistently. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
3-.It's the idea that an entrepreneur can 
take a clever or non-traditional 
approach to increasing the growth of 
his or her product by "hacking" 
something together specifically for 
growth purposes. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
4-. Growth Hacking is the next 
generation marketing for startups. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
5-.“Growth hacking is just GET 
USERS!” - Gary Vaynerchuk 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
6-. It describes the use of technical 
skills and creativity to develop and 
implement marketing strategies that 
get real users. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
7-.Growth Hacking means freedom 
to try a lot of different things really 
fast. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
8-.Growth Hacking finds a strategy 
within the parameters of a scalable 
and repeatable method for growth, 
driven by product and inspired by 
data. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
9-.The goal of Growth Hacking is to 
build a self-perpetuating marketing 
machine that reaches millions by 
itself. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
10-.Growth Hacking combines 
technical, sales, marketing, design 
and customer experience to GROW 
a product, service or platform." 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
11-.Growth Hacking is doing 
everything you possibly can to help 
the company grow. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
12-.Growth Hacking is the group of 
techniques you use to get more users 
to your website. It helps in acquisition, 
activation, retention of users with the 
purpose of monetization. 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
THANKS 
Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
Laura Moreno Cabanillas 
Growth Hacker 
15+ years of experience 
www.growthhackingx.com

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What is growth hacking? The 12 growth hacking definitions

  • 1. What is Growth Hacking? Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 2. The 12 Growth Hacking definitions Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 3. Growth Hacking is a new term created by Sean Ellis. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 4. 1-.Growth Hacking is the science of achieving incredible growth with non traditional strategies. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 5. 2-.It is also the science that helps you decide how to move users from one state to the next one consistently. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 6. 3-.It's the idea that an entrepreneur can take a clever or non-traditional approach to increasing the growth of his or her product by "hacking" something together specifically for growth purposes. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 7. 4-. Growth Hacking is the next generation marketing for startups. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 8. 5-.“Growth hacking is just GET USERS!” - Gary Vaynerchuk Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 9. 6-. It describes the use of technical skills and creativity to develop and implement marketing strategies that get real users. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 10. 7-.Growth Hacking means freedom to try a lot of different things really fast. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 11. 8-.Growth Hacking finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 12. 9-.The goal of Growth Hacking is to build a self-perpetuating marketing machine that reaches millions by itself. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 13. 10-.Growth Hacking combines technical, sales, marketing, design and customer experience to GROW a product, service or platform." Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 14. 11-.Growth Hacking is doing everything you possibly can to help the company grow. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 15. 12-.Growth Hacking is the group of techniques you use to get more users to your website. It helps in acquisition, activation, retention of users with the purpose of monetization. Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 16. THANKS Laura Moreno Cabanillas - Growth Hacker – www.grothhackingx.com
  • 17. Laura Moreno Cabanillas Growth Hacker 15+ years of experience www.growthhackingx.com