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Growth hacking - Introduction and Strategies
The document discusses the concept of growth hacking, defining it as a combination of product innovation, unique acquisition channels, and a deep understanding of user behavior. It emphasizes the goal of creating a self-sustaining marketing machine that can reach a broad audience independently. The text also includes examples such as Instagram's evolution from Burbn to its current model, illustrating the application of growth hacking principles.
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Growth hacking - Introduction and Strategies
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- 2. Who am I? Irish, entrepreneur Who am I? @howardvk
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- 7. DEFINING GROWTH HACKING 7 The end goal of every Growth Hacker is to build a self – perpetuating marketing machine that reaches millions by itself – Aaron Ginn
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- 26. Find product marketfit Instagram ‣Burbn ‣Optional photo sharing ‣Watch user behaviour 26
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Editor's Notes
- #3 So I was born and raised in Wicklow, on a farm – as opposite as possible to what I’m doing today, and I’ve been living abroad whether it be in UK, or Australia for the past 8 years. Very proud Irish and tell people as soon as I meet them where I’m from I’ve built a few started a few businesses in the past: First being an events business, we used to to run club nights all around Dublin in the POD, Traffic and places like that Then I set up a travel business called Irish Ancestral Holidays which sounds like a cool idea but I learnt never, ever start a business where your customers bore you to death I then set up a agency in Australia where I really learnt about digital: websites & marketing When I flew back to London I met up with these guys who had just got funding for a social gaming company
- #5 Recognise these? Anybody like them? There are 300 million of these Captchas completed on the web, every single day Each one of these take 15 secs to complete, that’s over 100,000 human hours wasted completing these things every day. And a big problem is that most people get them wrong
- #6 PlayCaptcha is great for brands as we guarantee brand engagement Great for users as much better user experience And great to website owners as we create a new revenue stream
- #10 Traction Produt market fit Survey.io
- #11 Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
- #17 Shareable moments Angellist Dropbox Basecamp
- #23 Instagram Airbnb Look at it in your product and