Growth hacking
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This document discusses growth hacking, which involves low-cost and innovative marketing techniques to drive growth, especially for startups. Growth hackers prioritize growth above all else and focus on finding their target customers wherever they are online. The document provides examples of how companies like Airbnb, Twitter, LinkedIn, and Buffer used growth hacking techniques like creative distribution methods and analytics to expand rapidly when they were starting out.
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Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than traditional education-focused advertising and can be a low-cost yet impactful way to raise brand awareness.
IMC Presentation.pptx
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than traditional education-focused advertising and can be a cost-effective promotion strategy through tactics like social media, web videos, and alternative television advertising.
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Growth hacking
- 1. WHAT ISTHE PURPOSE OF MARKETING?
- 2. GROWTH HACKING “A growth hacker is a person whose true north is growth."
- 3. WHAT IS GROWTH HACKING? Sean Ellis “A growth hacker is a person whose true north is growth.“ Low cost and innovative alternatives to traditional marketing (social media and viral marketing) VITAL for startups lean launch “growth first, budget second”
- 5. DIFFERENCE BETWEENTRADITIONAL MARKETERS AND GROWTH HACKERS Growth Hackers Broad focus Build and manage a marketing team Manage outside vendors Establish a strategic marketing plan to achieve corporate objectives Established companies big marketing budget and a sizeable audience Traditional Marketer GROWTH GROWTH! GROWTH!! GROWTH!!! Start-ups low cost, urgent need to expand
- 6. GROWTH HACKING REDEFINES PRODUCTS A product can play a role in its own adoption
- 7. GROWTH HACKING REDEFINES DISTRIBUTION When one has a thorough understanding of where their target customers are, they can better target them.
- 9. AIRBNB
- 10. HOWWASTHIS SO GENIUS? CRAIGSLIST HAD NO PUBLIC API! Creative thinking! The product played a major role in distribution They found their target audience ---> Craigslist Taking advantage of holes in the market
- 11. TWITTER
- 12. Problem = Retention Analysis: If users selected 5-10 accounts to follow in their first day onTwitter, they would be much more likely to become long-term users Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
- 15. ANALYTICS ARE IMPORTANT Keep you honest Shift your focus Make success repeatable Predict the future
- 16. LINKEDIN
- 17. PUBLIC PROFILES
- 18. BUFFER
- 20. Embed URL PS – I LoveYou Infinity Scroll Bar