Digital Dealer is a branch of Argus Group that analyzes new automotive business models and organizes meetings on digital automotive innovations around the world. It is managed by Eric Saint-Frison, a former Ford CEO, and works with a network of automotive leaders. Digital Dealer wishes to meet with Beepi to learn about their original used car sales idea, share ideas that can help both companies, and potentially feature Beepi in Argus Group publications to spread their brand name. They request contact with Beepi to arrange a meeting during their business trip to the US in late March 2016.