It is very easy to "get trashed" online as the Internet is wide open to citizen “journalists”, unethical competitors or someone with a grudge. Learn proven techniques to protect your online reputation and avoid losing clients.

6. Free
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DOUG HAY
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Toll Free:877-226-3823

7. !

8. Photo credit: https://www.flickr.com/photos/12023825@N04/2898021822

9. •
•
•

10. - Study by Nielsen

12. 80% of people will change their decision to
purchase an item or service based on a bad
online review.
- Study by Cone

13. Actual Hotel Booking
Scoring System
Source: https://www.tablethotels.com/en/about-tablet
Hotels are anonymously visited and evaluated by
our team of experts, and we'll only keep them on
the site if they're making you happy. Only real
Tablet guests are allowed to submit reviews,
and we'll remove any hotel with a less-than-
stellar rating. Also removed? Any hotel that
fails to offer the lowest possible rates. Our
online booking process is a snap …

15. “This is generally considered one of the toughest tasks in
the SEO (search engine optimization) field.
You're not only fighting for rankings on (up to) 10 different
sites/pages or more, you're also competing against what
many feel is a strong algorithmic component in
Google's engine - QDD (Query Deserves Diversity).
- MOZ

16. “QDD is believed to impact the types of results Google
prefers to show ranking in the top 10, and biases away
from strict algorithmic "strength" and towards showing
a variety of different pages (positive and negative
sentiment analysis is suspected by some to be a
component here, hence the potential impact on reputation
management campaigns).” - Moz

17. Analysis of situation
Content creation, etc
Push negative down
Steps in a
Reputation Management Handling

23. No Testimonials

24. Site with Testimonials

29. About With Drop Down

33. 1. Great service/products

34. 2. Great customer service

35. 3. Customers willing to
recommend you - not fake

36. 4. Customers are active on the
review site such as Yelp or
Google+

37. 5. Customer posts a review

42. Think Like a Publisher
Web site
Video
White
Papers
Audio
Emailed
Newsletters
Blogs
Press
Releases
Case Studies
Articles

44. Sales Funnel
Prospects Sales
Readers
Campaign Leads
Content Marketing
Blogs Newsletters

45. Inbound Marketing is
Also Good for Business
Source: http://www.hubspot.com/marketing-statistics

49. New cover Page and Profile
Design + Content
Advertising
Work on Reviews

50. Blog posts
Pictures (from client and stock images)
Everyday facts + design
Inspirational quotes + design
Invitations
Tips to ….
Content that is useful

52. Search competitors
to find directories,
review sites, etc that
your competitors are
using.

53. Google Search - 1 Trillion Searches Per
Year

60. $49/mo for one site

62. Name, Address, Phone Number
NAP
NAP
NAP
NAP

72. “Amazon is expanding its campaign against fake
product reviews posted on its website. The online
reseller is suing more than 1,000 people who are
‘misleading Amazon's customers’ by selling ‘fake
reviews of products,’ according to a complaint the
company filed in a Seattle court on Friday.”
– source CNN Money, October 19, 2015

74. Take notice –
they are the #1
review service
Yelp attracts tens of millions of U.S.
visitors each month.

83. http://www.google.com/alerts

86. Weekly task….
Check your site by
searching on your
business name - not
web address.
That will display your
current listings.
Are there any issues to
handle?

87. Be patient…
Good things
take time.
Photo credit: Flickr

88. Create a plan
Do some homework – good/bad listings?
Get content created
Get listed on local search engines
Register on directories, social media
Repeat & hang in for the long term

90. Free
Marketing
Analysis
More
Sales?
More
Leads?
DOUG HAY
doug@kiaiagency.com
604-454-0316
Toll Free:877-226-3823