This document provides guidance on analyzing social media analytics data to understand audience engagement and improve marketing strategies. It discusses key metrics to examine from Facebook Insights and other tools, including likes, comments, user demographics, popular content, and referral sources. The goal is to identify what resonates most with the target audience and drive more effective outcomes through repeated testing and optimization.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
We’re going to cover best practices that top brands use to drive referrals and customer acquisition:
The following best practice examples come from companies that actually sell something. !
People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization
Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization
User Participation Location matters
Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#)
Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers
User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs
Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature
Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly)
Your ‘reach’ may be bigger than you think…
Optimization Increase sharing rates and referral conversion rates
What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits
Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing
Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image
A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain
Doubled referral visits and referral sales
Welcome overlay • Friend incentive • Email capture • Reveal code
Session-based • Dynamic message
Dedicated landing page • No distractions
1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience
Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10
Referral Benchmarks How are you doing?
Sharing
Referral Visits
Referred Visitors
Cost Per Acquisition CPA
Revenue Lift
Examples of Campaign Metrics Example companies by size
Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate
Party Foul ! The biggest mistake people make . . .
Don’t force a login or registration 90% drop off!
Recap Follow best practices and avoid common pitfalls.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
IMF Working Paper - Evaluation of the Oil Fiscal Regime in Russia and Proposals for Reform.
Material disponibilizado pela assessoria do senador Lindbergh Farias.
http://www.imf.org/external/pubs/ft/wp/2010/wp1033.pdf
Recruiting with Friends: Why Candidate Experience Is Critical for Zyngaashleighaa
Almost every organization states somewhere on their careers site that attracting great talent is a high priority. CEOs regularly single out the attraction and retention of great people as a top of mind issue. However, in practice not many organizations act this way during their application and hiring process. Job listings should be easy to find and apply for, and the candidate should walk away with a realistic understanding of the job and company culture. Essentially, employers should treat applicants like customers.
Even if the potential candidate/customer fails to buy/apply for something on their first visit, ensuring they leave with a positive impression makes them much more likely to buy/apply next time or recommend the company to a friend. Organizations that are honest, open, and efficient in the way they attract and hire people will find their talent pipeline is fuller and richer because of it.
Facebook Page Insights via Facebook, Inc.
With Pages Insights, you can: Understand the performance of your Page; Learn which content resonates with your audience; and Optimize how you publish to your audience so that people will tell their friends about you.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
The Complete Guide to Instagram Stories for Brand MarketersIgnite Social Media
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including:
A complete glossary of Facebook metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Facebook
What to do with the analysis to improve your Facebook strategy
Tools that will help you conduct the analysis yourself
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Tier10 Whitepaper: Facebook Posting for Your BrandTier10
[Updated 10/08/13]
There are over 1 billion monthly active Facebook users — 58% of which return daily — and through your brand's page, you have the ability to connect with these people. Use Facebook as a tool for brand positioning and raising consumer awareness.
Use the following whitepaper to get the most out of your brand’s Facebook page by learning Facebook Posting 101.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Analytics Simplified
1. s i m p l i f i e d
C r e a t e d B y : S a g a r T a n e j a
2.
3. What
do
Clients
want
to
know
?
— ACTIVITY
What
we
are
doing
— RESULTS
Whether
we
are
doing
a
good
job
or
not
— PROVEN
GROWTH
Evidence
that
we
are
doing
a
good
job
— OUR
REQUIREMENTS
What
can
the
client
do
to
help
us
4.
5. Total
Likes
[Old
Insights
-‐
Users]
This
graph
represents
the
daily
growth
rate
of
the
page.
15,835
LIKES
602
UNSUSCRIBERS
6. Ac=ve
Users
[Old
Insights
-‐
Overview]
This
graph
shows
the
increase/decrease
in
the
unique
users
who
engage
with
the
page
everyday.
An
increase
in
‘AcXve
Users’
indicates
an
increase
in
the
engagement
level
of
the
users
on
the
page
and
vice-‐versa.
7. Page
Content
Feedback
[Old
Insights-‐
Overview]
This
graph
shows
the
increase/decrease
in
the
Likes
and
Comments.
An
increase
in
Likes
And
Comments
indicates
that
the
fans
find
the
content
interesXng
and
vice-‐versa.
8. Where
Your
Likes
Came
From
[New
Insights
-‐
Likes]
‘Like
sources’
show
the
sources
and
the
number
of
likes
they
bring
to
the
page.
Here,
for
example,
Ads
brought
the
maximum
Likes
to
the
page.
If
the
client
sees
potenXal
in
Ads,
he/
she
might
increase
the
amount
of
ad
spends.
9. Visits
To
Your
Page
[New
Insights
–
Reach]
‘Total
Tab
Views’
show
which
tabs
are
viewed
the
most,
in
order.
10.
11. Followers
by
Day
To
get
this
data
we
have
to
use
the
website
www.twi_ercounter.com.
This
graph
represents
the
daily
growth
rate
of
the
account.
12. Tweet
Timeline
(Tweets,
Replies
and
Retweets)
To
get
this
data
we
have
to
use
the
website
www.tweetstats.com
Enter
the
twi_er
handle
of
the
account
whose
staXsXcs
you
want.
Select
the
month
under
the
tweet
Xmeline
to
get
the
data.
This
graph
shows
the
twi_er
acXvity
of
the
account
over
the
month.
This
graph
shows
the
total
number
of
replies
and
retweets
posted
in
the
month.
13.
14. What
do
we
want
to
know
?
— UNDERSTAND
OUR
AUDIENCE
The
TG
— RESULTS
What
is
working
and
not
working
— REASONS
Why
is
something
working/not
working
— RECTIFICATION
What
can
we
do
to
improve
the
acXvity
and
how
do
we
do
it
15.
16. Where
Your
Likes
Came
From
[New
Insights
-‐
Likes]
‘New
Likes’
show
the
number
of
likes
the
page
received
on
any
parXcular
day.
What
we
need
to
see
?
Any
spike/fall
in
the
chart.
If
there
is
a
spike/fall
in
the
chart,
we
need
to
find
out
the
reason
for
that
spike/fall.
Here,
for
example,
there
is
a
sudden
spike
on
the
9th
of
January.
What
led
to
the
spike
?
Was
it
due
to
Ads
or
something
else,
like
a
contest
or
an
on-‐ground
event
that
promoted
the
page
?
Once
we
find
out
the
reason,
we
know
what
acXvity
brings
the
maximum
number
of
likes
to
the
page
and
we
should
try
to
repeat
or
create
similar
acXviXes
again.
17. Ac=ve
Users
[Old
Insights
-‐
Overview]
This
graph
shows
the
increase/decrease
in
the
unique
users
who
engage
with
the
page
everyday.
What
we
need
to
see
?
Here
again,
we
need
to
look
for
spikes/falls
and
find
out
the
reason
for
those
spikes/falls.
What
led
to
spike
on
the
18th
of
January
?
Was
it
just
because
of
engaging
content
or
something
else,
like
a
contest,
which
was
held,
or
an
app,
which
was
created?
Once
we
find
out
the
reason,
we
know
what
acXvity
on
the
page
engages
the
audience
to
the
maximum,
and
we
should
try
to
repeat
or
create
a
similar
acXvity
again.
18. Visits
To
Your
Page
[New
Insights
–
Reach]
‘Total
tab
views’
show
which
tabs
are
viewed
the
most,
in
order.
What
we
need
to
see
?
Which
tabs
receive
the
maximum
views.
The
tabs
with
more
views
are
presumably
more
interesXng
and
engaging
to
the
audience
than
the
tabs
with
less
views.
Once
we
know
which
tab
is
the
most
appealing
to
the
audience,
we
can
promote
it
and
keep
it
for
a
longer
duraXon
than
other
tabs.
Here,
for
example,
the
tab
‘Flex
on
Stallone’
has
the
highest
views,
so
we
can
have
‘Flex
on
Stallone’
as
the
display
picture
or
as
a
part
of
the
display
picture.
We
can
also
use
ideas
similar
to
‘Flex
on
Stallone’
in
the
future.
19. Who
Is
Talking
About
Your
Page
[New
Insights
-‐
Talking
About
This]
This
graph
shows
the
demographics
of
the
users
on
the
page.
What
we
need
to
see
?
What
cluster
of
people
consXtute
the
majority.
This
cluster
of
people
is
the
TG
of
the
brand.
Once
we
understand
the
TG,
we
need
to
check
if
the
tone
of
the
content
on
the
page
is
suitable
for
the
TG
or
not
?
Here,
for
example,
the
TG
is
primarily
female
and
between
the
age
of
18-‐24,
so
we
should
make
sure
that
the
tone
is
young
and
female
oriented.
20. How
People
Are
Talking
About
Your
Page
[New
Insights
-‐
Talking
About
This]
Talking about this – The different pieces of information
that happened about your Page like people liking the
Page, posting to your Page's Wall, liking/commenting/
sharing a post, RSVPing to an event, mentioning your
Page in a post, tagging the Page in a photo or checking
in via Places.
Viral Reach - The number of people who saw your
Page or one of its posts from a story published by a
friend. These stories include liking your Page, posting to
your Wall, liking, commenting on or sharing one of your
posts, answering a Question you postsed, RSVPing to
one of your events, mentioning your Page in a post,
photo tags or checkins. These people can be Fans or
non-Fans.
What
we
need
to
see
?
This
can
be
considered
as
an
evaluaXon
tool
for
judging
content.
There
is
a
direct
correlaXon
between
engaging
content,
and
‘Talking
About
This’
&
‘Viral
Reach’.
The
more
engaging
the
content
is,
the
more
likes,
comments
and
shares
it
will
get
and
the
more
likely
it
is
to
reach
a
bigger
audience.
An
increase
in
‘Talking
About
This’
and
‘Viral
Reach’
means
that
the
content
is
engaging
and
reaching
more
people,
and
a
decrease
means
that
the
content
is
reaching
less
people.
21. Visits
To
Your
Page
[New
Insights
-‐
Reach]
External
Referrers
show
which
websites
brought
the
maximum
number
of
people
to
the
Facebook
page,
in
order.
What
we
need
to
see
?
The
websites
which
brought
the
maximum
people.
These
are
the
websites
we
should
target
when
running
the
next
ads.
22. How
You
Reached
People
(Reach
and
Frequency)
[New
Insights
-‐
Reach]
What
we
need
to
see
?
There
shouldn’t
be
a
huge
difference
between
the
paid
reach
and
the
number
of
likes
on
the
page.
Here,
for
example,
the
number
of
people
reached
through
adverXsements
is
more
than
300,000,
yet
the
likes
on
the
page
is
around
16,000.
This
indicates
that
the
ads
have
probably
not
been
targeted
at
the
right
TG.
23. Demographics
[New
Insights
-‐
People
Who
Like
Your
Page
(Likes)
and
Who
Is
Talking
About
Your
Page
(Talking
About
This)]
There
are
at
present,
three
demographics
graphs
given
in
the
new
insights:
People
Who
Like
Your
Page,
Who
You
Reached
and
Who
Is
Talking
About
Your
Page.
Out
of
these,
the
most
important
is
the
‘Who
Is
Talking
About
Your
Page’,
because
these
are
the
people
who
are
really
acXve
on
the
page.
In
other
words,
these
are
the
most
engaged
users.
What
we
need
to
see
?
There
should
not
be
a
difference
between
the
demographics
of
the
"People
Who
Like
Your
Page"
secXon
and
the
demographics
of
the
‘Who
Is
Talking
About
Your
Page’
secXon.
Here,
for,
example,
the
percentage
of
males
under
the
‘People
Who
Like
Your
Page’
secXon
is
only
25
%
but
the
percentage
of
males
under
the
‘Who
Is
Talking
About
Your
Page’
secXon
is
45
%.
This
means
that
the
male
audience
on
the
page,
which
is
only
a
quarter
of
the
total
audience,
is
as
much
engaged
as
the
female
audience.
Hence,
we
should
try
to
get
more
males
on
the
page.
This
can
be
used
as
a
reference
when
running
ads
the
next
Xme.
24. Facebook’s
Ad
Guide
suggests
that
the
quality
of
the
content
or
the
way
the
message
has
been
provided,
in
an
ad,
makes
a
difference
between
a
user
clicking
the
ad
and
not.
To
make
sure
that
ads
are
opXmized,
ad
managers
and
content
writers
should
work
together.
25. Posts
With
Most
Likes
and
Comments
To
get
this
informaXon
we
have
to
use
the
website
‘Think
Up’
since
‘Facebook
Insights’
provides
a
very
complicated
version
of
this
data.
Select
the
page
from
the
drop-‐down
box
whose
data
you
want.
Under
the
‘Dashboard’
tab,
scroll
down
to
‘This
Week’s
Most
Replied-‐To
Posts’
and
‘This
Week’s
Most
Liked
Posts’.
Once
we
know
what
kind
of
content
the
users
enjoy
the
most,
we
can
create
similar
content
in
the
future.
26. Your
Replies/Answers
to
fans
To
get
this
informaXon
we
have
to
use
the
website
‘Think
Up’
again.
Select
the
page
from
the
drop-‐down
box
whose
data
you
want.
Under
the
‘Posts’
tab,
go
to
‘Your
Posts’
and
click
on
‘More…’,
which
is
given
on
the
down
lem
corner
of
the
box.
Here,
we
can
see
at
a
glance,
all
the
replies
and
answers
we
have
given
to
our
fans.
We
can
use
this
to
evaluate
ourselves.
27.
28. Graphical
Representa=on
of
Top
Tweets
(Tweets
With
Most
Replies
And
Retweets)
To
get
the
top
tweets
from
your
twi_er
account,
we
have
to
use
the
website
‘Think
Up’
again.
Select
the
page
from
the
drop-‐down
box
whose
data
you
want.
Under
the
‘Dashboard’
tab,
scroll
down
to
‘Recent
AcXvity’.
Here,
we
can
see
at
a
glance,
the
tweets
which
got
the
most
replies
and
retweets.
29. Tweets
with
Most
Replies
To
get
this
informaXon
we
have
to
use
the
website
‘Think
Up’.
Select
the
page
from
the
drop-‐down
box
whose
data
you
want.
Under
the
‘Tweets’
tab,
scroll
down
to
‘Most
Replied
To
–
All
Time’
and
click
on
‘More…’,which
is
given
on
the
down
lem
corner
of
the
box.
Here
you
can
see
both,
the
tweets
by
us
that
got
the
most
replies,
as
well
as
our
replies
to
the
tweets
of
followers/users
that
led
to
a
conversaXon
which
brought
more
replies.
Once
we
know
which
tweets
got
the
maximum
response,
we
can
create
similar
content
again.
30. Most
Retweeted
Tweets
To
get
this
informaXon
we
have
to
use
the
website
‘Think
Up’.
Select
the
page
from
the
drop-‐down
box
whose
data
you
want.
Under
the
‘Tweets’
tab,
scroll
down
to
‘Most
Retweeted
–
All
Time’
and
click
on
‘More…’,
which
is
given
on
the
down
lem
corner
of
the
box.
Once
we
know
which
tweets
got
the
maximum
response,
we
can
create
similar
content
again.
31. Demographics
of
TwiXer
Followers
To
get
this
informaXon
we
have
to
use
the
website
‘knowyourfollowers.com’
What
we
need
to
see
?
The
locaXon,
gender,
interests
and
professions.
By
looking
at
these
staXsXcs,
we
can
understand
our
audience.
Once
we
understand
the
audience,
we
can
create
content
targeted
towards
them.
32.
33.
34.
35.
36. KLOUT
POWER
Go
to
klout.com
and
install
the
klout
extension
given
in
the
goodies
box,
to
your
browser.
This
will
allow
you
to
see
the
klout
score
of
any
person/follower
on
twi_er
right
next
to
their
handle.
So
you
would
know
which
follower
is
the
most
influenXal
and
who
to
interact
with.
The
higher
the
klout
score,
the
more
followers
the
user
has
and
the
more
influenXal
he/she
is.
So
if
someone
like
Roycin
or
Priyal,
who
are
both
influencers,
retweet
about
our
brands,
our
brand
would
have
a
higher
reach
and
it
would
have
a
bigger
chance
of
spreading.
37. SENTIMENT
ANALYSIS
h_ps://chrome.google.com/webstore/category/home
Go
to
this
website
and
search
for
‘Viralheat
Social
SenXment’.
Now
install
this
plugin
to
your
Chrome
browser.
The
tool
analyzes
the
senXment
(how
people
feel
and
react)
of
every
post/tweet/comment/reply
on
Facebook
and
Twi_er
and
gives
them
a
percentage
raXng
according
to
their
senXment
(posiXve,
negaXve
or
neutral).
A
posiXve
senXment
means
a
posiXve
response
and
vice
versa.
If
you
are
not
saXsfied
with
the
percentage
raXng
for
a
parXcular
post/tweet,
you
can
train
the
tool
and
it
remembers
it.
The
best
thing
about
the
tool
is
that
it
adds
a
bar
on
top
of
the
Facebook/Twi_er
page
and
that
gives
an
aggregate
senXment
of
all
the
posts/tweets
on
the
page.
So,
at
one
glance,
you
can
know
what
people
feel
about
the
brand.
38. ENGAGED
FANS
To
get
the
most
engaged
fans
of
your
brand
on
Facebook/Twi_er,
go
to
www.croowdbooster.com
and
sign
up
with
your
brand’s
Facebook/Twi_er
account.
Engaged
fans
are
users
who
view/interact
with
a
page
on
a
regular
basis.
These
people
are
like
the
brand
ambassadors
of
your
brand.
The
idea
should
be
to
connect
with
them
and
make
them
feel
important.
Whenever
you
post
a
picture
or
a
video,
you
can
tag
them
in
it.
It
is
also
good
to
interact/reply
to
their
tweets
on
Twi_er,
but
make
sure
they
have
a
decent
number
of
fans/followers
on
Facebook/Twi_er,
otherwise
the
exercise
is
fuXle.