SlideShare a Scribd company logo
04.09

MAGAZINE ISSUE

thoughts.

something for your mind

the
image
issue
tell me a story

supporting imagery should
be as strong as your brand.

INSIDE THIS ISSUE

cool vs fool
things on the web
you may want to see

yeah, we did this
the ministry of trade &
business brochure

grow and sherborne
grow assisted sherborne
with their qatar launch
2 thoughts. 04.09

04.09 thoughts. 3

credits
Issue Writers

Editors

Design Directors

Typesetting

Graphic Elements

Photography

Cover Artwork

Raj Fernandes

Raj Fernandes
Lui Rogliano

Rina Wood
Lui Rogliano

Lui Rogliano

Lui Rogliano

Getty Images
Jason Anonuevo
Flickr.com
Ffffound.com

www.flickr.com
Maaaku_87

yeah,
we did this!

MINISTRY OF BUSINESS & TRADE BROCHURE

tell me a story
Can you picture your brand?
The right picture is truly worth a thousand words. It contributes in no
small measure to your brand equity. It can tell your story, showcase your
products, and interest or excite your audience. A good picture or illustration
communicates more quickly and leaves a longer-lasting impression than
words alone.

BY RAJ FERNANDES
BUSINESS DEVELOPMENT MANAGER AT GROW

Customers engage and interact with your brand better
through images
Developing the right corporate identity, for example, is more than just
creating a new logo design or refreshing an old one. The research,
positioning and images, all contribute to forming and communicating
the unique DNA or brand essence and image of your company.
Think about it, when a publication is doing an article on your business,
they will want to shoot photographs. Pictures speak louder than words.

Challenge
The Ministry of Business and Trade
appointed grow to design a brochure
to act as a tool to promote inward
investment in Qatar. The brochure
targets foreign investors who wish to
set up business in Qatar and will be
made available at Qatar’s embassies
abroad and also distributed at
International trade exhibitions.

Strategy
grow’s creative strategy was to design
an informative book that represents
Qatar’s conversation with the world.
In design terms the big Idea was a series
of speech bubbles as the central graphic
that highlighted key messages and
quotes from well-known personalities.
The bubbles also doubled-up as effective
frames for the various images.

Results
Considering Qatar’s growing
importance as a business
destination the brochure was
given a professional, contemporary
design. The balance between
photos and text encourages the
reader to navigate through each
section with ease. Altogether a
presentation that acts as Qatar’s
brand ambassador.

Images create a visual and emotional bond with your brand
The visuals you use will create a perception of your company in the minds
of the reader. Make sure to inspire the desired response.
To know how best to present your company, you first have to know who
you are and where you want to go. What is your brand personality? Is your
business conservative or contemporary? If you have defined your brand and
have images to support it, it’s easier to present to the outside world. If you’re
easy to understand, you’re easy to trust and easy to do business with.
4 thoughts. 04.09

04.09 thoughts. 5

In reality brand imagery is a
crystalization of all experiences a
person has ever had in conjunction
with a brand. The experiences
include memorable stories from
childhood, tastes (like grandma’s
cooking), special rituals, familiar
sounds, and any other way the
product consciously or unconsciously
impacts our senses and memories.
Images conjure cultural, social,
historical and religious emotions
To assess brand imagery is to unearth
these impressions and interpret and
integrate them in terms of a unified
whole. Get the picture?

Image Permissions
Getty Images
www.gettyimages.com
www.flickr.com
www.ffffound.com
6 thoughts. 04.09

grow
and sherborne

04.09 thoughts. 7

SHERBORNE INFORMATION COLLATERALS

About the project.
Sherborne School, founded in 1550 in England is coming to Qatar.
It’s a world first for an English private school of such renown to come to Qatar.
grow were appointed to develop a powerful advertising campaign to assist
in communicating their unique attributes and characteristics. We also
designed the communication collaterals which included an information kit.

COMPILED BY LUI ROGLIANO — DESIGN DIRECTOR AT GROW

let’s face it...
you’re either
cool or fool.
COOL

FOOL

Droog Design

Book Smell In A Can

Google Image Search 241543903

Annoying Laugh Guy

To Don’t Lists

Twitshirt

Family, The Book

Awkward Family Photos

ACE Hotels, USA

Usless Condiments

The Auteurs

Swine Flu 1976

Designer Rubbish Bags

The Flowbee

The High Line

Ancient Walkman

Twitter On Paper

Make My Logo Bigger

Jak & Jil Blog

Worthless Internet Tools
8 thoughts. 04.09

grow
3rd Floor
Thani Bin Abdullah Complex
Ibn Seena Street, Doha, Qatar
T +974 444 6222
F +974 431 4982
E grow@growqatar.com
W www.growqatar.com
© grow 2008. All rights reserved.
No part of this publication may be reproduced without prior written permission
of grow. The contents, layout and design are copyrighted and are protected by
worldwide copyright laws and treaty provisions including Qatar Law No.9 of 2002
on the protection of copyrights and related rights.

More Related Content

What's hot

The SCORE BIG Scoreboard
The SCORE BIG ScoreboardThe SCORE BIG Scoreboard
The SCORE BIG Scoreboard
Barry Feldman
 
Branded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 StepsBranded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 Steps
adrianofarrell
 
Unit 18 advertising evaluation
Unit 18 advertising evaluation Unit 18 advertising evaluation
Unit 18 advertising evaluation
mdrummond13
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
JORGE HERNAN GUTIERREZ
 
Branding 101: Elementary But Not Easy
Branding 101: Elementary But Not EasyBranding 101: Elementary But Not Easy
Branding 101: Elementary But Not Easy
TeamWorks Media
 
June 2016 Issue 27
June 2016 Issue 27June 2016 Issue 27
June 2016 Issue 27
Pamela Green, SPHR, ACC
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
Ed Fry
 
The Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationThe Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead Generation
Abhishek Shah
 
Brand Attraction eBook
Brand Attraction eBookBrand Attraction eBook
Brand Attraction eBook
The Design Channel, LLC
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the Deck
Onkaro
 
Brand Voice
Brand VoiceBrand Voice
Brand Voice
BrandTuitive
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
Tommaso Di Bartolo
 
Comparing my finished product to my design
Comparing my finished product to my designComparing my finished product to my design
Comparing my finished product to my design
alpermertekci
 
Entrepreneur's guide to building a memorable startup brand
Entrepreneur's guide to building a memorable startup brandEntrepreneur's guide to building a memorable startup brand
Entrepreneur's guide to building a memorable startup brand
Iryna Nezhynska
 
How To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A HeavyweightHow To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A Heavyweight
Ross Simmonds
 
Research into billboard advertisements
Research into billboard advertisementsResearch into billboard advertisements
Research into billboard advertisements
09higginsa
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
ECardMedia
 
Create the Acronym
Create the Acronym Create the Acronym
Create the Acronym
CRUSH 2.0
 
20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere
NFN Labs
 

What's hot (19)

The SCORE BIG Scoreboard
The SCORE BIG ScoreboardThe SCORE BIG Scoreboard
The SCORE BIG Scoreboard
 
Branded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 StepsBranded Content Campaign: How to in 5 Steps
Branded Content Campaign: How to in 5 Steps
 
Unit 18 advertising evaluation
Unit 18 advertising evaluation Unit 18 advertising evaluation
Unit 18 advertising evaluation
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
 
Branding 101: Elementary But Not Easy
Branding 101: Elementary But Not EasyBranding 101: Elementary But Not Easy
Branding 101: Elementary But Not Easy
 
June 2016 Issue 27
June 2016 Issue 27June 2016 Issue 27
June 2016 Issue 27
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
The Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationThe Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead Generation
 
Brand Attraction eBook
Brand Attraction eBookBrand Attraction eBook
Brand Attraction eBook
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the Deck
 
Brand Voice
Brand VoiceBrand Voice
Brand Voice
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
 
Comparing my finished product to my design
Comparing my finished product to my designComparing my finished product to my design
Comparing my finished product to my design
 
Entrepreneur's guide to building a memorable startup brand
Entrepreneur's guide to building a memorable startup brandEntrepreneur's guide to building a memorable startup brand
Entrepreneur's guide to building a memorable startup brand
 
How To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A HeavyweightHow To Promote Your Business Like A Heavyweight
How To Promote Your Business Like A Heavyweight
 
Research into billboard advertisements
Research into billboard advertisementsResearch into billboard advertisements
Research into billboard advertisements
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Create the Acronym
Create the Acronym Create the Acronym
Create the Acronym
 
20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere
 

Viewers also liked

grow Thoughts Issue 8
grow Thoughts Issue 8grow Thoughts Issue 8
grow Thoughts Issue 8
anthony ryman
 
grow Thoughts Issue 6
grow Thoughts Issue 6grow Thoughts Issue 6
grow Thoughts Issue 6
anthony ryman
 
Introducing TDD
Introducing TDDIntroducing TDD
Introducing TDD
Vlad Balan
 
Een nieuw soort worm maakt gebruik van IPv6
Een nieuw soort worm maakt gebruik van IPv6Een nieuw soort worm maakt gebruik van IPv6
Een nieuw soort worm maakt gebruik van IPv6
Jeroen Penninck
 
Novità Intrastat 2010
Novità Intrastat 2010Novità Intrastat 2010
PresentacióN1
PresentacióN1PresentacióN1
PresentacióN1
AlvaroBueno
 
التحليل الفني اليومي 4 يناير
التحليل الفني اليومي  4 ينايرالتحليل الفني اليومي  4 يناير
التحليل الفني اليومي 4 يناير
QNB Group
 
Texto b
Texto bTexto b
tarea de ingles
tarea de inglestarea de ingles
tarea de ingles
Emmanuel Matos
 
Nota informativa nº32 fut11 sub14 masculino
Nota informativa nº32 fut11 sub14 masculinoNota informativa nº32 fut11 sub14 masculino
Nota informativa nº32 fut11 sub14 masculino
grupouniaosport
 
Projeto dancematic series
Projeto dancematic seriesProjeto dancematic series
Projeto dancematic series
Miguel Machado
 
Texto b (1)
Texto b (1)Texto b (1)
Texto b (1)
Valeria Servan
 
Presentación1
Presentación1Presentación1
Presentación1
Edi Garcia Sanchez
 
Keli
KeliKeli
The Portfolio component
The Portfolio componentThe Portfolio component
The Portfolio component
Ulises Escarcega-Prieto
 
Kansallinen resurssiviisaus -foorumi: Per Mickwitz
Kansallinen resurssiviisaus -foorumi: Per MickwitzKansallinen resurssiviisaus -foorumi: Per Mickwitz
Kansallinen resurssiviisaus -foorumi: Per Mickwitz
Sitra / Ekologinen kestävyys
 
recommendation letter director (english).PDF
recommendation letter director (english).PDFrecommendation letter director (english).PDF
recommendation letter director (english).PDFJoão Vilaça
 
Curso iaap 2015 tf trabajar en nube
Curso iaap 2015 tf trabajar en nubeCurso iaap 2015 tf trabajar en nube
Curso iaap 2015 tf trabajar en nube
Perico84
 
Informatica trabajo 1jessy
Informatica trabajo 1jessyInformatica trabajo 1jessy
Informatica trabajo 1jessy
jessygia
 

Viewers also liked (20)

grow Thoughts Issue 8
grow Thoughts Issue 8grow Thoughts Issue 8
grow Thoughts Issue 8
 
grow Thoughts Issue 6
grow Thoughts Issue 6grow Thoughts Issue 6
grow Thoughts Issue 6
 
Introducing TDD
Introducing TDDIntroducing TDD
Introducing TDD
 
Een nieuw soort worm maakt gebruik van IPv6
Een nieuw soort worm maakt gebruik van IPv6Een nieuw soort worm maakt gebruik van IPv6
Een nieuw soort worm maakt gebruik van IPv6
 
Novità Intrastat 2010
Novità Intrastat 2010Novità Intrastat 2010
Novità Intrastat 2010
 
PresentacióN1
PresentacióN1PresentacióN1
PresentacióN1
 
التحليل الفني اليومي 4 يناير
التحليل الفني اليومي  4 ينايرالتحليل الفني اليومي  4 يناير
التحليل الفني اليومي 4 يناير
 
Texto b
Texto bTexto b
Texto b
 
tarea de ingles
tarea de inglestarea de ingles
tarea de ingles
 
Nota informativa nº32 fut11 sub14 masculino
Nota informativa nº32 fut11 sub14 masculinoNota informativa nº32 fut11 sub14 masculino
Nota informativa nº32 fut11 sub14 masculino
 
Projeto dancematic series
Projeto dancematic seriesProjeto dancematic series
Projeto dancematic series
 
Texto b (1)
Texto b (1)Texto b (1)
Texto b (1)
 
Presentación1
Presentación1Presentación1
Presentación1
 
Keli
KeliKeli
Keli
 
The Portfolio component
The Portfolio componentThe Portfolio component
The Portfolio component
 
Kansallinen resurssiviisaus -foorumi: Per Mickwitz
Kansallinen resurssiviisaus -foorumi: Per MickwitzKansallinen resurssiviisaus -foorumi: Per Mickwitz
Kansallinen resurssiviisaus -foorumi: Per Mickwitz
 
recommendation letter director (english).PDF
recommendation letter director (english).PDFrecommendation letter director (english).PDF
recommendation letter director (english).PDF
 
Bodegón
BodegónBodegón
Bodegón
 
Curso iaap 2015 tf trabajar en nube
Curso iaap 2015 tf trabajar en nubeCurso iaap 2015 tf trabajar en nube
Curso iaap 2015 tf trabajar en nube
 
Informatica trabajo 1jessy
Informatica trabajo 1jessyInformatica trabajo 1jessy
Informatica trabajo 1jessy
 

Similar to grow Thoughts Issue 4

Citb strategic branding - Our philosopy and samples of success!
Citb strategic branding - Our philosopy and samples of success!Citb strategic branding - Our philosopy and samples of success!
Citb strategic branding - Our philosopy and samples of success!
What my Coffee says to me
 
Write Better Advertising Ideas With These 21 Creative Thought Starters
Write Better Advertising Ideas With These 21 Creative Thought StartersWrite Better Advertising Ideas With These 21 Creative Thought Starters
Write Better Advertising Ideas With These 21 Creative Thought Starters
Craig Barber
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
Content Marketing Institute
 
Naamloos document.pdf
Naamloos document.pdfNaamloos document.pdf
Naamloos document.pdf
kasperkal1970
 
Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
TopRank Marketing Agency
 
The red book_of_social_media_2012_
The red book_of_social_media_2012_The red book_of_social_media_2012_
The red book_of_social_media_2012_
Amardeep Kaushal
 
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
Lia s. Associates | Branding & Design
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRAND
Shiran Sanjeewa
 
Content Marketing Strategies & Tactics
Content Marketing Strategies & TacticsContent Marketing Strategies & Tactics
Content Marketing Strategies & Tactics
Andrew Ellenberg
 
An Introduction To 21st Century Brands
An Introduction To 21st Century BrandsAn Introduction To 21st Century Brands
An Introduction To 21st Century Brands
Jamie Lister
 
Yellow Seed Credentials 2017
Yellow Seed Credentials 2017Yellow Seed Credentials 2017
Yellow Seed Credentials 2017
Yellow Seed | The Content Company
 
The Digital Marketer's Guide to Effective imagery
The Digital Marketer's Guide to Effective imageryThe Digital Marketer's Guide to Effective imagery
The Digital Marketer's Guide to Effective imagery
Filipp Paster
 
Content is KING...Moving Past The POKE
Content is KING...Moving Past The POKEContent is KING...Moving Past The POKE
Content is KING...Moving Past The POKE
HEROfarm
 
Make best brand identity strategy for your business branding
Make best brand identity strategy for your business brandingMake best brand identity strategy for your business branding
Make best brand identity strategy for your business branding
Pencil Agency
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
Content Marketing Institute
 
The 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal BrandingThe 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal Branding
MySpeedHub
 
Four Steps to the Perfect Logo
Four Steps to the Perfect LogoFour Steps to the Perfect Logo
Four Steps to the Perfect Logo
99designs
 
08 brand snapshot
08 brand snapshot08 brand snapshot
08 brand snapshot
Mallika Malhotra
 
Mastering YouTube Branding A Comprehensive Guide
Mastering YouTube Branding A Comprehensive GuideMastering YouTube Branding A Comprehensive Guide
Mastering YouTube Branding A Comprehensive Guide
Reviews
 
Innergy's Social Basics Guide.
Innergy's Social Basics Guide.Innergy's Social Basics Guide.
Innergy's Social Basics Guide.
Aston Bond Law Firm
 

Similar to grow Thoughts Issue 4 (20)

Citb strategic branding - Our philosopy and samples of success!
Citb strategic branding - Our philosopy and samples of success!Citb strategic branding - Our philosopy and samples of success!
Citb strategic branding - Our philosopy and samples of success!
 
Write Better Advertising Ideas With These 21 Creative Thought Starters
Write Better Advertising Ideas With These 21 Creative Thought StartersWrite Better Advertising Ideas With These 21 Creative Thought Starters
Write Better Advertising Ideas With These 21 Creative Thought Starters
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
Naamloos document.pdf
Naamloos document.pdfNaamloos document.pdf
Naamloos document.pdf
 
Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
 
The red book_of_social_media_2012_
The red book_of_social_media_2012_The red book_of_social_media_2012_
The red book_of_social_media_2012_
 
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRAND
 
Content Marketing Strategies & Tactics
Content Marketing Strategies & TacticsContent Marketing Strategies & Tactics
Content Marketing Strategies & Tactics
 
An Introduction To 21st Century Brands
An Introduction To 21st Century BrandsAn Introduction To 21st Century Brands
An Introduction To 21st Century Brands
 
Yellow Seed Credentials 2017
Yellow Seed Credentials 2017Yellow Seed Credentials 2017
Yellow Seed Credentials 2017
 
The Digital Marketer's Guide to Effective imagery
The Digital Marketer's Guide to Effective imageryThe Digital Marketer's Guide to Effective imagery
The Digital Marketer's Guide to Effective imagery
 
Content is KING...Moving Past The POKE
Content is KING...Moving Past The POKEContent is KING...Moving Past The POKE
Content is KING...Moving Past The POKE
 
Make best brand identity strategy for your business branding
Make best brand identity strategy for your business brandingMake best brand identity strategy for your business branding
Make best brand identity strategy for your business branding
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
 
The 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal BrandingThe 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal Branding
 
Four Steps to the Perfect Logo
Four Steps to the Perfect LogoFour Steps to the Perfect Logo
Four Steps to the Perfect Logo
 
08 brand snapshot
08 brand snapshot08 brand snapshot
08 brand snapshot
 
Mastering YouTube Branding A Comprehensive Guide
Mastering YouTube Branding A Comprehensive GuideMastering YouTube Branding A Comprehensive Guide
Mastering YouTube Branding A Comprehensive Guide
 
Innergy's Social Basics Guide.
Innergy's Social Basics Guide.Innergy's Social Basics Guide.
Innergy's Social Basics Guide.
 

More from anthony ryman

UK property investment insight -english version
UK property investment insight -english versionUK property investment insight -english version
UK property investment insight -english version
anthony ryman
 
UK property investment - Arabic version
UK property investment - Arabic versionUK property investment - Arabic version
UK property investment - Arabic version
anthony ryman
 
WANDILLA_QATAR_HI-RES_SHORT-email
WANDILLA_QATAR_HI-RES_SHORT-emailWANDILLA_QATAR_HI-RES_SHORT-email
WANDILLA_QATAR_HI-RES_SHORT-email
anthony ryman
 
grow Thoughts Issue 12
grow Thoughts Issue 12grow Thoughts Issue 12
grow Thoughts Issue 12
anthony ryman
 
grow Thoughts Issue 11
grow Thoughts Issue 11grow Thoughts Issue 11
grow Thoughts Issue 11
anthony ryman
 
grow Thoughts Issue 9
grow Thoughts Issue 9grow Thoughts Issue 9
grow Thoughts Issue 9
anthony ryman
 
grow Thoughts Issue 5
grow Thoughts Issue 5grow Thoughts Issue 5
grow Thoughts Issue 5
anthony ryman
 
grow Thoughts Issue 3
grow Thoughts Issue 3grow Thoughts Issue 3
grow Thoughts Issue 3
anthony ryman
 
grow Thoughts Issue 2
grow Thoughts Issue 2grow Thoughts Issue 2
grow Thoughts Issue 2
anthony ryman
 
grow Thoughts Issue 30
grow Thoughts Issue 30grow Thoughts Issue 30
grow Thoughts Issue 30anthony ryman
 
grow Thoughts Issue 29
grow Thoughts Issue 29grow Thoughts Issue 29
grow Thoughts Issue 29anthony ryman
 
grow Thoughts Issue 28
grow Thoughts Issue 28grow Thoughts Issue 28
grow Thoughts Issue 28anthony ryman
 
grow Thoughts Issue 27
grow Thoughts Issue 27grow Thoughts Issue 27
grow Thoughts Issue 27anthony ryman
 
grow Thoughts Issue 26
grow Thoughts Issue 26grow Thoughts Issue 26
grow Thoughts Issue 26anthony ryman
 
grow Thoughts Issue 25
grow Thoughts Issue 25grow Thoughts Issue 25
grow Thoughts Issue 25anthony ryman
 
grow Thoughts Issue 24
grow Thoughts Issue 24grow Thoughts Issue 24
grow Thoughts Issue 24anthony ryman
 
grow Thoughts Issue 23
grow Thoughts Issue 23grow Thoughts Issue 23
grow Thoughts Issue 23anthony ryman
 
grow Thoughts Issue 22
grow Thoughts Issue 22grow Thoughts Issue 22
grow Thoughts Issue 22anthony ryman
 
grow Thoughts Issue 21
grow Thoughts Issue 21grow Thoughts Issue 21
grow Thoughts Issue 21anthony ryman
 
grow Thoughts Issue 20
grow Thoughts Issue 20grow Thoughts Issue 20
grow Thoughts Issue 20anthony ryman
 

More from anthony ryman (20)

UK property investment insight -english version
UK property investment insight -english versionUK property investment insight -english version
UK property investment insight -english version
 
UK property investment - Arabic version
UK property investment - Arabic versionUK property investment - Arabic version
UK property investment - Arabic version
 
WANDILLA_QATAR_HI-RES_SHORT-email
WANDILLA_QATAR_HI-RES_SHORT-emailWANDILLA_QATAR_HI-RES_SHORT-email
WANDILLA_QATAR_HI-RES_SHORT-email
 
grow Thoughts Issue 12
grow Thoughts Issue 12grow Thoughts Issue 12
grow Thoughts Issue 12
 
grow Thoughts Issue 11
grow Thoughts Issue 11grow Thoughts Issue 11
grow Thoughts Issue 11
 
grow Thoughts Issue 9
grow Thoughts Issue 9grow Thoughts Issue 9
grow Thoughts Issue 9
 
grow Thoughts Issue 5
grow Thoughts Issue 5grow Thoughts Issue 5
grow Thoughts Issue 5
 
grow Thoughts Issue 3
grow Thoughts Issue 3grow Thoughts Issue 3
grow Thoughts Issue 3
 
grow Thoughts Issue 2
grow Thoughts Issue 2grow Thoughts Issue 2
grow Thoughts Issue 2
 
grow Thoughts Issue 30
grow Thoughts Issue 30grow Thoughts Issue 30
grow Thoughts Issue 30
 
grow Thoughts Issue 29
grow Thoughts Issue 29grow Thoughts Issue 29
grow Thoughts Issue 29
 
grow Thoughts Issue 28
grow Thoughts Issue 28grow Thoughts Issue 28
grow Thoughts Issue 28
 
grow Thoughts Issue 27
grow Thoughts Issue 27grow Thoughts Issue 27
grow Thoughts Issue 27
 
grow Thoughts Issue 26
grow Thoughts Issue 26grow Thoughts Issue 26
grow Thoughts Issue 26
 
grow Thoughts Issue 25
grow Thoughts Issue 25grow Thoughts Issue 25
grow Thoughts Issue 25
 
grow Thoughts Issue 24
grow Thoughts Issue 24grow Thoughts Issue 24
grow Thoughts Issue 24
 
grow Thoughts Issue 23
grow Thoughts Issue 23grow Thoughts Issue 23
grow Thoughts Issue 23
 
grow Thoughts Issue 22
grow Thoughts Issue 22grow Thoughts Issue 22
grow Thoughts Issue 22
 
grow Thoughts Issue 21
grow Thoughts Issue 21grow Thoughts Issue 21
grow Thoughts Issue 21
 
grow Thoughts Issue 20
grow Thoughts Issue 20grow Thoughts Issue 20
grow Thoughts Issue 20
 

Recently uploaded

Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
ynrtjotp
 
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
21uul8se
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
zv943dhb
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
xnhwr8v
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
stgq9v39
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
tobbk6s8
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
p74xokfq
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
kohd1ci2
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 

Recently uploaded (20)

Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
 
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 

grow Thoughts Issue 4

  • 1. 04.09 MAGAZINE ISSUE thoughts. something for your mind the image issue tell me a story supporting imagery should be as strong as your brand. INSIDE THIS ISSUE cool vs fool things on the web you may want to see yeah, we did this the ministry of trade & business brochure grow and sherborne grow assisted sherborne with their qatar launch
  • 2. 2 thoughts. 04.09 04.09 thoughts. 3 credits Issue Writers Editors Design Directors Typesetting Graphic Elements Photography Cover Artwork Raj Fernandes Raj Fernandes Lui Rogliano Rina Wood Lui Rogliano Lui Rogliano Lui Rogliano Getty Images Jason Anonuevo Flickr.com Ffffound.com www.flickr.com Maaaku_87 yeah, we did this! MINISTRY OF BUSINESS & TRADE BROCHURE tell me a story Can you picture your brand? The right picture is truly worth a thousand words. It contributes in no small measure to your brand equity. It can tell your story, showcase your products, and interest or excite your audience. A good picture or illustration communicates more quickly and leaves a longer-lasting impression than words alone. BY RAJ FERNANDES BUSINESS DEVELOPMENT MANAGER AT GROW Customers engage and interact with your brand better through images Developing the right corporate identity, for example, is more than just creating a new logo design or refreshing an old one. The research, positioning and images, all contribute to forming and communicating the unique DNA or brand essence and image of your company. Think about it, when a publication is doing an article on your business, they will want to shoot photographs. Pictures speak louder than words. Challenge The Ministry of Business and Trade appointed grow to design a brochure to act as a tool to promote inward investment in Qatar. The brochure targets foreign investors who wish to set up business in Qatar and will be made available at Qatar’s embassies abroad and also distributed at International trade exhibitions. Strategy grow’s creative strategy was to design an informative book that represents Qatar’s conversation with the world. In design terms the big Idea was a series of speech bubbles as the central graphic that highlighted key messages and quotes from well-known personalities. The bubbles also doubled-up as effective frames for the various images. Results Considering Qatar’s growing importance as a business destination the brochure was given a professional, contemporary design. The balance between photos and text encourages the reader to navigate through each section with ease. Altogether a presentation that acts as Qatar’s brand ambassador. Images create a visual and emotional bond with your brand The visuals you use will create a perception of your company in the minds of the reader. Make sure to inspire the desired response. To know how best to present your company, you first have to know who you are and where you want to go. What is your brand personality? Is your business conservative or contemporary? If you have defined your brand and have images to support it, it’s easier to present to the outside world. If you’re easy to understand, you’re easy to trust and easy to do business with.
  • 3. 4 thoughts. 04.09 04.09 thoughts. 5 In reality brand imagery is a crystalization of all experiences a person has ever had in conjunction with a brand. The experiences include memorable stories from childhood, tastes (like grandma’s cooking), special rituals, familiar sounds, and any other way the product consciously or unconsciously impacts our senses and memories. Images conjure cultural, social, historical and religious emotions To assess brand imagery is to unearth these impressions and interpret and integrate them in terms of a unified whole. Get the picture? Image Permissions Getty Images www.gettyimages.com www.flickr.com www.ffffound.com
  • 4. 6 thoughts. 04.09 grow and sherborne 04.09 thoughts. 7 SHERBORNE INFORMATION COLLATERALS About the project. Sherborne School, founded in 1550 in England is coming to Qatar. It’s a world first for an English private school of such renown to come to Qatar. grow were appointed to develop a powerful advertising campaign to assist in communicating their unique attributes and characteristics. We also designed the communication collaterals which included an information kit. COMPILED BY LUI ROGLIANO — DESIGN DIRECTOR AT GROW let’s face it... you’re either cool or fool. COOL FOOL Droog Design Book Smell In A Can Google Image Search 241543903 Annoying Laugh Guy To Don’t Lists Twitshirt Family, The Book Awkward Family Photos ACE Hotels, USA Usless Condiments The Auteurs Swine Flu 1976 Designer Rubbish Bags The Flowbee The High Line Ancient Walkman Twitter On Paper Make My Logo Bigger Jak & Jil Blog Worthless Internet Tools
  • 5. 8 thoughts. 04.09 grow 3rd Floor Thani Bin Abdullah Complex Ibn Seena Street, Doha, Qatar T +974 444 6222 F +974 431 4982 E grow@growqatar.com W www.growqatar.com © grow 2008. All rights reserved. No part of this publication may be reproduced without prior written permission of grow. The contents, layout and design are copyrighted and are protected by worldwide copyright laws and treaty provisions including Qatar Law No.9 of 2002 on the protection of copyrights and related rights.