The report focuses on CSR funding in the sector of career counselling. Currently, education is the biggest sector in terms of funding received from CSR but still career counselling is an almost untouched segment. The aim of this report is to highlight the importance of career counselling and to draw attention of corporate sector towards career counselling.

1. CSR Funding in
Career Counselling
REPORT RESEARCHED BY: CRAFT DRIVEN MARKET RESEARCH
RESEARCHER: AAKANKSHA AGGARWAL
CONTACT: +91-9560847547|AAKANKSHA.A@CRAFTDRIVEN.COM

2. Outline of presentation
1. About the report
2. What is CSR and Corporate Law 2013?
3. CSR payback to corporate
4. Government efforts in education
5. Corporate efforts in education
6. CSR and Career Counselling
7. CSR initiatives in Career Counselling
8. Findings and analysis
9. Government Scheme- Career Counselling
10. NGO efforts to support Career Counselling
11. Impact of Career Counselling

3. About the report
This report has several purposes and will interest
 Audience from corporate sector and NGOs
 Businesses who are thinking to invest their CSR funding in education sector
 NGOs who are interested in improving career guidance at national level.
 Career counsellors will also be benefited by understanding on how to widen
the scope of their services.
 Schools and education institutes can seek benefit from the report as a
guideline towards implementing career counselling at their premises and
learning challenges that most of the NGOs and career counsellors have
faced in inspiring career counselling programs.

4. What is CSR and Corporate Law 2013
 The companies Act 2013 has been introduced that has mandated
investment in CSR as well as disclosure of CSR initiatives undertaken by
corporates.
 A company which could be domestic or foreign, having a minimum worth
net of Rs. 500 crores, turnover Rs. 1000 crore and net profit of Rs. 5 crore
has to put at least 2 percent of their profit in CSR.

5. CSR Payback to corporates
 A corporate decides its CSR spending itself and it is totally voluntary how it
wants to spend mandatory section of CSR in accordance to its business
strategy and market pressures.
 Government provides support to corporates in CSR through tax
exemptions, endorsements, award schemes, corporate training and
certification system, thus increasing corporates’ market competitiveness.

6. Projected spend in CSR 2020- Study of 250
BSE listed companies
5311.496
6096.2222
7084.451904
8686.154074
10423.38489
12641.12635
0
2000
4000
6000
8000
10000
12000
14000
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20
Projected CSR spend (INR crores)
It has been assumed that even after the company Law 2013, there will be new companies unable to spend
total prescribed amount in CSR

7. Percentage of companies engaged with
different CSR segments
71.15
26.92
84.62
47.12
32.69
9.62
1.44
13.46
18.75
14.42
2.40
5.29
24.04

8. Government efforts in education
 There are around 130 countries above India which have higher % spending
on education. India does fairly well at a global average with around 3% of
expenditure on education that includes schools as well as higher education
but excludes skill India and vocational training.
 One of the attractive feature of new budget 2016 is to set up digital
depository of School Leaving certificates, college degrees and other
documents and promotion of open online courses.
 Higher education has been given preference by setting up of HE Financial
Agency with an initial capital base of Rs 1000 crores

9. Corporate Efforts in education
115.59
103.03
92.77
91.98
66.21
63.25
57.53
50.50
48.28
44.59
39.74
26.70
26.54
26.30
22.49
0.00 20.00 40.00 60.00 80.00 100.00 120.00 140.00
Axis Bank Ltd
Wipro Ltd
ITC Ltd
Larsen & Toubro Ltd
Oil & Natural Gas Corp Ltd
Cairn India Ltd
Jindal Steel & Power Ltd
Hindustan Petroleum Corp LtdTop 15 ' CSR spends in education (INR crores)

10. Major components of education
spending by corporate sector
 Infrastructure Development
 Education loan
 Scholarship to needy students
 Laboratories
 Toilets
 Vocational training
 Career counselling
• Special education
• Education for differently abled
• Education material distribution
• Education tours
• Hostel building
• Mid day meal related

11. Government Scheme- Career Counselling
 Narendera Modi’s government launched National Career Counselling on
July 20, 2015
 It is aspired to provide right information and scope to all the job seekers in
government sector.
 There is expected availability of content on over 3000 occupations across
53 sectors and industries.
 This is expected to bring all the students on board who are seeking career
guidance, unemployed candidates and those looking for vocational
guidance.

12. Companies engaged in career
counselling
No
83%
Yes
17%
No
Yes

13. Scope of career counselling
 There are certain traits in a person (student here) that makes them efficient
in one or more fields and counsellors support students to find out that
field through a series of tests and analysis.
 Career guidance is not fully effective if given at student level only, since it
involves other factors as well such as society, family, culture influence,
changes in market, career scope and student’s personal identity.
 Considering the scope of reach of career counselling it is a total of 29
million students at least.

14. For complete report and more information contact:
Aakanksha Aggarwal, Founder, Craft Driven Market Research
Contact: +91-9560847547, Email: aakanksha.a@craftdriven.com
CD
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