Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

STARAwards K12 Intro

522 views

Published on

STARAwards provides professional development support to K-12 foodservice operators and gives valuable sales data to manufacturer sponsors.

Published in: Education, Business
  • Be the first to comment

STARAwards K12 Intro

  1. 1. The Evolution of STAR Awards
  2. 2. K-12 – Enormous Opportunities <ul><li>The Top 100 School Districts* </li></ul><ul><ul><li>9,774 school locations </li></ul></ul><ul><ul><li>$971 million in food purchases </li></ul></ul><ul><ul><li>985 million meals served </li></ul></ul><ul><ul><li>6.8 million students </li></ul></ul><ul><li>Only eight of the Top 100 are contract managed districts. </li></ul><ul><li>There are 16,832 School Districts** nationwide, serving 45 million students. </li></ul>*Source: FoodService Director, 1/08 **Source: NCES School District Data
  3. 3. K-12 Market Overview – Top 100 <ul><li>The School Foodservice Dollar </li></ul><ul><ul><li>Food costs per meal have increased 29% since the 2002-2003 school year. </li></ul></ul><ul><ul><li>For some districts, HACCP compliance is boosting labor to unaffordable levels. </li></ul></ul><ul><ul><li>98% of the Top 100 have fully or partially implemented Congressionally mandated wellness policies. </li></ul></ul><ul><ul><li>One-third belong to a co-op or GPO and commit two-thirds of their purchases to those programs. </li></ul></ul>Source: FoodService Director, 1/15/07
  4. 4. K-12 Market Overview – Top 100 <ul><li>School Meal Breakdown </li></ul><ul><ul><li>Student participation: </li></ul></ul><ul><ul><ul><li>79% in elementary school </li></ul></ul></ul><ul><ul><ul><li>67% in junior/middle school </li></ul></ul></ul><ul><ul><ul><li>51% in high school school </li></ul></ul></ul><ul><ul><li>Two-thirds say meal volume is increasing this year. </li></ul></ul><ul><ul><li>75% offer cashless payment options. </li></ul></ul>Source: FoodService Director, 1/15/07
  5. 5. Program Overview <ul><li>STAR Awards is a loyalty program that has provided self-operating college and university foodservice operations with professional development funds for 15 years. </li></ul><ul><ul><li>STAR Awards members purchase products from our manufacturer sponsors, earning points (STARs) that equate to dollars. </li></ul></ul><ul><ul><li>These dollars are used by the Foodservice Director to support the professional development and training needs of the foodservice staff. </li></ul></ul><ul><ul><li>STAR Awards offers manufacturers an opportunity to add value and tip the buying decision in their favor. </li></ul></ul><ul><li>STAR Awards is ready to begin serving the K-12 segment. </li></ul>
  6. 6. STAR Awards K-12 Penetration <ul><li>Our database contains contact information for 97,382 schools in 16,832 districts nationwide. </li></ul><ul><li>On launch, STAR Awards will gather purchase information, courtesy of our exclusive partnership with U.S. Foodservice, for 20,462 schools in 2,503 districts. </li></ul><ul><li>STAR Awards can help you get business in the K-12 segment, even when the bid process is taken into account. </li></ul>
  7. 7. Program Overview – Benefits <ul><li>For Members: </li></ul><ul><ul><li>Delivers value for ongoing purchase of branded products </li></ul></ul><ul><ul><li>Operational advantages of using products that provide flexible support </li></ul></ul><ul><ul><li>Culinary/merchandising support </li></ul></ul><ul><ul><li>Ease of participation </li></ul></ul><ul><li>For Sponsors: </li></ul><ul><ul><li>Influences operator purchase frequency </li></ul></ul><ul><ul><li>Identify and connect with your customers </li></ul></ul><ul><ul><li>Receive ongoing year-round customer intelligence </li></ul></ul><ul><ul><li>Expand sales reach with focused targets </li></ul></ul><ul><ul><li>Increase brand marketing continuity </li></ul></ul><ul><ul><li>Affordable and measurable </li></ul></ul>
  8. 8. Program Overview – Using STAR Awards Points <ul><li>Members will use funds to pay for professional development expenses, including: </li></ul><ul><ul><li>SNA Membership Dues, paid directly to the SNA </li></ul></ul><ul><ul><li>SNA Conference Registration Costs, paid directly to the SNA </li></ul></ul>
  9. 9. Program Enrollment
  10. 10. 2008-2009 Program Enrollment – Membership <ul><li>FREE membership for all K-12 School District Foodservice Directors. </li></ul><ul><li>Purchasing authorities/influencers will be encouraged to enroll or renew each year. </li></ul><ul><ul><li>“ Soft launch” for the first year. </li></ul></ul><ul><ul><li>Target Top 100 districts with direct mail and advertising. </li></ul></ul><ul><ul><li>Ongoing enrollment throughout the program year. </li></ul></ul><ul><li>Leverages existing partnership with U.S. Foodservice for automated purchase reporting. </li></ul><ul><li>Contract-managed districts are neither recruited nor encouraged to enroll in the program. </li></ul>
  11. 11. 2009-2010 Program Enrollment – Membership <ul><li>FREE membership for all K-12 School District Foodservice Directors. </li></ul><ul><li>Purchasing authorities/influencers will be encouraged to enroll or renew each year. </li></ul><ul><ul><li>Pre-SNA Enrollment Campaign to attendees. </li></ul></ul><ul><ul><li>SNA National Conference. </li></ul></ul><ul><ul><li>Post-SNA Enrollment Campaign to non-attendees. </li></ul></ul><ul><ul><li>State Conference Attendance is still being considered. </li></ul></ul><ul><li>Contract-managed districts are neither recruited nor encouraged to enroll in the program. </li></ul>
  12. 12. Program Fees & Member Awards
  13. 13. Fees & Awards – Sponsor Program Costs <ul><li>Program Fees – $1,500 per exclusive category. </li></ul><ul><li>Case Redemption Fee – $.10 per verified case. </li></ul><ul><li>STARs/Points – one STAR equals $.10. </li></ul><ul><ul><li>Sponsors set points/case (points/unit) awarded and can adjust points annually. </li></ul></ul><ul><ul><li>Points per case currently range from a quarter-STAR to 10 STARs. </li></ul></ul><ul><ul><li>Bonus points earned by members: </li></ul></ul><ul><ul><ul><li>Online Submission Uploads ($2) </li></ul></ul></ul><ul><ul><ul><li>Purchase Profiles ($25) </li></ul></ul></ul><ul><ul><ul><li>Product Demonstrations ($10-$50) </li></ul></ul></ul>
  14. 14. Sponsor Reports & Alerts
  15. 15. Sponsor Reports – Customer Targeting <ul><li>Sponsors can view multiple reports on the STAR Awards web site. </li></ul><ul><ul><li>The Topline Purchase Report shows total purchase volume, total penetration and total bonus items. </li></ul></ul><ul><ul><li>The School Detail Report provides detailed contact, size and distributor information for each member institution. </li></ul></ul><ul><ul><li>The School Targeting Report gives the sponsor the ability to run targeted reports using a variety of filters. </li></ul></ul><ul><ul><li>The Purchase Profile Report provides detailed information about the buying behaviors of various school foodservice venues. </li></ul></ul><ul><ul><li>Three additional Targeting Reports are available for export as Excel files. These reports are self-updating. </li></ul></ul><ul><ul><li>The Category Purchase Report provides detailed information about which products categories are being purchased and their purchase quantities. </li></ul></ul>
  16. 16. Sponsor Alerts – Customer Targeting <ul><li>There are three email alerts that sponsors and their sales teams can opt to receive: </li></ul><ul><ul><li>New Enrollments alert sponsors to new contacts at the district or school level </li></ul></ul><ul><ul><li>Purchase Profiles alert sponsors that competitive information is available </li></ul></ul><ul><ul><li>Submission verification alerts provide purchase information, which includes cases verified, distributor information and time frames. </li></ul></ul>
  17. 17. Sponsor Email Campaigns
  18. 18. Email Campaigns – Customer Targeting <ul><li>New sponsors get an introductory email campaign. </li></ul><ul><li>Sponsorship includes two additional email campaigns throughout the program year (July-June). </li></ul><ul><li>Email campaigns let sponsors target customers with specific product information, limited time offers, rebates or marketing campaigns. </li></ul>
  19. 19. Year-end Analysis
  20. 20. Year-end Analysis – Measuring Results <ul><li>In May, as the program year winds down, sponsors receive a presentation and reports, which provide details for the majority of the year’s activity. </li></ul><ul><li>Final performance reports are provided after the completion of the program year in July. </li></ul>
  21. 21. How to Contact Us
  22. 22. Questions? <ul><li>It’s easy for members to contact STAR Awards using the website contact form. </li></ul><ul><li>You can contact the STAR Awards Program toll free at 888-977-8277 or send email to support@starawards.com. </li></ul><ul><li>Call us direct: </li></ul><ul><ul><li>Doug Austin – 417-885-4540 </li></ul></ul><ul><ul><li>John Morris – 417-885-4561 </li></ul></ul>

×