The Studebaker brothers started a wagon-making business in the 1800s that eventually led them to begin producing automobiles in the early 1900s. They experienced success in the 1920s-1950s with iconic models designed by Raymond Loewy but struggled in the mid-1950s due to rising costs and competition. Studebaker finally closed its US production in 1963, though continued production in Canada until 1966, bringing an end to the once large and innovative automaker. Some seek to revive the Studebaker name and legacy with new hybrid vehicle concepts.